As human beings, our lives revolve around relationships. Why should our marketing be any different?

In this episode, I’ll be showing you how authentic marketing starts with really understanding your customer through a robust customer profile. With that foundation, you'll be ready to map out their learning journey and build a friendship through content marketing.

When you think about marketing this way, it becomes more human. It’s personal. If you’re ready to bring more humanity into your marketing and truly serve your customers, listen to this.

CONNECT WITH BRYCE AT MCNABB STORYTELLING

Marketing Is Relationship | Customer Profile, Journey, & Parasocial Relationships