

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Apr 19, 2022 • 1h 9min
EP 103: The Words Leaders Use with Tony Smith and Joe Riggio
In this episode of the Business of Strength Podcast, Joe Riggio sits down with Tony Smith owner of Tango Solutions. They talk about the trials of running a training business post pandemic, leadership, and equipping your team for success.
Episode Shownotes:
1. Post pandemic strategies for a successful business
2. Leadership during tough times
3. Leadership Language
Don't forget we are hosting an in person BOS Seminar May 12th and 13th at Varsity House Gym in Orangeburg NY.
You can register with the following link: https://varsityhoopstraining.teachable.com/p/business-of-strength-2-day-event
P.S. We are also hosting a Joe DeFranco CPPS certification at Varsity House the following saturday, May 14th! All of our listens get 25% with the codee "VARSITY" - take advantage of this opportunity!
Sign up here: https://cppscoaches.com/schedule/cpps-level-1-certification-varsity-house/

Apr 14, 2022 • 15min
EP 102: How to Provide Value Post Covid for Gym Owners
Pumping the value in your gym.
In this episode Dan Goodman talks about things all Brick-and-mortar gyms can do to improve value for their clients.
He breaks down the following:
How to improve the “Convenience” factor at your gym.
How all gyms can layer in digital accountability
Why great service always wins…how to get your coaches to think about service beyond simply the X’s and Os of training.
The personal data points that have drive home the proven process of VH. Results driven gym and the best hour of our client’s day.
NJ.COM Article Link: https://www.nj.com/opinion/2022/03/gym-owner-post-covid-well-need-to-pump-up-the-value-opinion.html
CPPS Certification May 14th with Joe Defranco and Jim Smith.
25% Savings CODE: VARSITY
https://cppscoaches.com/schedule/cpps-level-1-certification-varsity-house/

Feb 25, 2022 • 36min
EP 101: Leadership Skills to Multiply Any Business with Devin Gage and Dan Goodman
Devin Gage owner of Gage Strength Training is our guest today on the Business of Strength Podcast.
His attention to detail with leadership and driving culture through his team in second to none. In the last 1.5 years you’ll be hard pressed to find a gym owner that has grown more than Gage Strength Training.
To celebrate all their success, he and his team just returned from an EARNED trip to New Orleans.
Learn how they pulled it off by tuning into the show!

Feb 12, 2022 • 1h 1min
EP 100: Creating Adaptable Training Models with Ian Markow and Adam Menner
In this episode of the BOS Performance Podcast powered by Business of Strength, Adam Menner sits down with Ian Markow, founder of Markow Training Systems located in Miami.
Ian is a world renown health, rehabilitation, and sports performance coach who blends multiple disciplines into a seamless process for getting his clients out of pain and improving performance.
Show Outline
1. Why Ian moved to Miami
2. Taking a holistic approach to health and performance
3. Why speed is such an important part of performance + how he programs
4. How to assess, warm up, and create individualized programs
5. How Ian trains basketball players
6. How to build a successful online business
and more!
You can contact Ian below:
@ianmarkow
@markowtrainingsystems
As always if you enjoyed this episode please leave us a 5 star review!

Feb 10, 2022 • 1h 2min
EP 99: Are Your Systems Battle Tested with BOS Member Corey Davis and Dan Goodman
In this episode Dan Goodman interviews Corey Davis who is the founder and Co-owner alongside his wife Morgan of CoreBlend strength and Condition in Watkinsville, Georgia. Corey has a master’s degree in Kinesiology and has been a part of the business of strength strongest year mastermind for over two years.
They run one of the most efficient and system driven gyms in the country. In the next year they plan to move their operation into a brand-new custom-built gym.
In this episode they cover the following:
How key performance indicators can positively influence any business.
How letting go of processes increased profitability.
The way in which to find unused capacity within oneself.
Why improved accountability has led to the best year in business.
The two-week vacation that was the ultimate systems test
For all coaches and gym owners this is a must listen and CoreBlend is a must follow!
Enjoy.
Connect with Corey Davis:
IG: @mrcoreblend & @coreblend
Email: corey@coreblendtraining.com

Jan 27, 2022 • 13min
EP 98: 3 Ways to Create a Profitable Training System with Adam Menner
In this episode of the VH Performance Podcast powered by the Business of Strength, Adam breaks down the 3 keys to creating a profitable training model for your business.
This includes
1. Identifying Your Business Model
2. Aligning Your Training Ideology with Your Business Model
3. Create Predictability and Repeatability
If you want to learn more in depth about how you can create a high level and profitable training model for your training business, come attend our seminar this Saturday, Jan 29th from 11-5pm EST.
You Can Register Here: https://businessofstrength.com/january/
We look forward to seeing you there!

Jan 17, 2022 • 34min
EP 97: 4 Keys to Improving Your Productivity, Leadership, Marketing, and Sales with Joe Riggio and Dan Goodman
What's up everyone! We're here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profit.
This episode is brought to you by Blender Bottle the number one shaker bottle in the world!
Go to BlenderBottle.com and use the code VARSITY15 to save 15% on your next purchase.
Today Dan and I discuss 4 KEY areas of focus for the next year that every gym owner/ceo should be working on.
Show Highlights:
Improve your leadership with a clear vision and mission.
Learning to communicate better.
Owning the marketing result for your gym.
Identifying holes in your systems and how to fix them.
Mastering your finances.
If you are a gym owner, head coach, CEO, or you are thinking about opening a gym soon - We are hosting a one-day business seminar, Saturday January 29th at Varsity House Gym with our good friend and garage gym legend Zach Even-Esh.
We will teach you how to build a low overhead business that turns massive profit!
To sign up for the seminar go to www.BusinessOfStrength.com/January to get the pre-sale discount!
As always, comment below and leave us a review if you found this episode helpful!

Jan 13, 2022 • 25min
EP 96: Becoming a Better Decision Maker with Joe Hashey and Dan Goodman
Brought to you by Blender Bottle
In this episode Dan Goodman sits down with Joe Hashey the CEO of the Synergy gym brand in Binghamton, New York.
They discuss Joe’s Day to day non-negotiables. How decisive decision make has enabled him to grow Synergy to 3 locations, is building an emerging real estate business, and still be a very active family man.
The episode closes with how to simply create roles for team members and how you can measure their success.
Clarity is kindness and you are sure to become clearer on how to become a better leader after listening in to this show. Enjoy!
To make it even better this show is brought to you by our friends at Blender Bottle.
All listeners can enjoy 15% of their order using CODE: Varsity15
Discounted link: www.blenderbottle.com/discount/VARSITY15
For anyone interested in coming to spend the day learning from our crew and special guest host Zach Even Esh we will be hosting a 1-day Business of Strength event on January 29th from 11am-5pm.
To register for the event, click here: www.businessofstrength.com/january/

Jan 10, 2022 • 10min
EP 95: Get More Referrals with Blender Bottle!
In this episode Dan Goodman breaks down an automated gifting tactic that has skyrocketed referrals.
If you’re like most service-based businesses that rely on word-of-mouth marketing and referrals this is a must listen. This episode breaks down how our client on board strategy can be scaled to any gym business.
To make it even better this show is brought to you by our friends at Blender Bottle. All listeners can enjoy 15% of their order using CODE: Varsity15
Discounted link: www.blenderbottle.com/discount/VARSITY15
For anyone interested in coming to spend the day learning from our crew and special guest host Zach Even Esh we will be hosting a 1-day Business of Strength event on January 29th from 11am-5pm.
To register for the event, click here: www.businessofstrength.com/january

Dec 29, 2021 • 46min
EP 94: VH Performance Podcast E8 ACL Rehab, Skill Acquisition, and Programming with Jeremiah Flood and Adam Menner
In this episode of the VH Performance Podcast powered by Business of Strength, Adam Menner sits down with Jeremiah Flood, owner of Flood Performance LLC.
Jeremiah has extensive background in working with lower extremity injuries in athletes. This includes ACL, MCL, PCL and more. In this episode, Adam and Jeremiah breakdown the ideology behind rehabilitating lower extremity injuries in the modern sports era where individuals are playing exposes to high levels of stress year around.
Show Notes:
Jeremiah's background
Common causes of lower extremity injuries
Outlining the rehab process
Working with PT's and trainers
Skill acquisition and cognitive conditioning in rehab
Building a niche business
and much more!
If you guys enjoyed this episode of the VH Performance Podcast please give us a 5 star review!


