

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Nov 8, 2021 • 28min
EP 90: 3 Systems Your Business Could Use Right Now with Joe Riggio and Dan Goodman
In this episode, the BOS Team sits down to provide insight into 3 systems your training business could use right now.
On Wednesday, November 10th, 130pm EST. We are hosting a FREE 3 part virtual workshop series in which we break down how to:
1. Create People Oriented Systems That Support Your Business
2. Create Specific Marketing Campaigns That Work
3. Create Training Systems That Support Member Growth
We understand how frustrating it can be to have a business that does financially meet your training knowledge and the service you provide. In this free workshop, we will show you (with actual examples we are using in our business every single day) how to increase revenue. We are excited to meet you and help your business!
Register with the following link: https://unique-creator-5237.ck.page/8de2212781

Oct 22, 2021 • 12min
EP 89: How to Deliver a High Level Session with Dan Goodman
How to ensure everyone on your team delivers a kick ass session!
In this episode, Dan Goodman breaks down session delivery at Varsity House:
Our body language code of conduct: SWIFT
Smile
Work the room
Instigate success
Find a friend
Be Thankful
Why delivery is as important as the X’s and Os in coaching.
How to build training adherence and buy in from your clients.
The ability to scale Interpersonal communication skills to your team.
Want to increase your monthly earnings by $5,000?
Register for our next FREE live webinar Wednesday November 10th at 1:30pm EST. We will give all attendees the inside scoop on our marketing, and training templates geared at increasing capacity and making more money.
It’s on November 10th. Email us at thebusinessofstrength@gmail.com to secure your spot.

Oct 7, 2021 • 49min
EP 88: Building Business Agility with Joe Riggio and Dan Goodman
In this episode, Joe and Dan talk about becoming more agile as a company. An agile business will help you avoid, absorb, and accelerate through change. Companies that are fixed in their ways and close minded to change and opportunity will have a tougher time in the ever-changing landscape of the fitness industry.
When talking with training business owners, I always ask, do you have business agility?
WHAT IS BUSINESS AGILITY?
Business Agility is having the systems, people, and leadership to AVOID, ABSORB, ACCELERATE your gym business during a crisis or when a change in the way we do business as an industry occurs.
Here are 4 boxes your business should check in order to grow DESPITE circumstances
Mindset – Open to change
Systems – Is there a clean WAY of doing things
People – Right people bought into the mission and brand (loyal)
Cash Flow – When the money runs out there is no business
As always, give us a 5 star review of you found this information helpful!

Sep 30, 2021 • 1h 14min
EP 87: Building a Successful Physical Therapy Business with Dr. Andy Chen and Joe Riggio
On this episode of the Business of Strength Podcast, Joe Riggio and Dr. Andy Chen deep dive into how to create a successful career for yourself as a strength and conditioning coach in the private sector. Specifically, navigating the private sector physical therapy world. Dr. Andy Chen gives young trainers and physical therapist great insight into how to build a successful career from scratch.
To learn more, click the link HERE!
As always 5-star reviews and sharing episodes with your friends is much appreciated!
Be sure to check out articles, tips, and future podcast on businessofstrength.com.

Aug 12, 2021 • 47min
EP 86: Leading Through Your Team with Dan Goodman and Joe Riggio
On this episode of the Business of Strength Podcast Dan Goodman and Joe Riggio Break Down the Importance of Leading Through Your Team
We hear it all the time...owners of training businesses want more time back on their plate but they're not willing to SPEND time on their people. You must have a process in place for developing your coaching staff. This will enable you lead through your coaches.
In this episode we share with you the importance and strategy of how we've set systems in place to lead our team to become leaders in their own right.
If interested in how we develop our staff, over the course of the next week we are launching our new platform, Varsity House Education. We are looking for 25 coaches and gym owners who are serious about taking their business to the next level. We are launching a one time purchase Founding Members Offer.
To learn more, click the link HERE!
As always 5-star reviews and sharing episodes with your friends is much appreciated!
Be sure to check out articles, tips, and future podcast on businessofstrength.com.

Aug 5, 2021 • 38min
EP 85: Making Education a Priority with Joe Riggio and Dan Goodman
On this episode of the Business of Strength Podcast Dan Goodman and Joe Riggio Break Down the Importance of Educating Your Staff
Over the course of the last 6 months we've been spending a significant amount of time on educating our staff at Varsity House. This includes training, personal development, business strategy, and more.
In this episode we share with you the importance and strategy of how we've doubled down on continuing education.
If interested in how we develop our staff, over the course of the next week we are launching our new platform, Varsity House Education. We are looking for 25 coaches and gym owners who are serious about taking their business to the next level. We are launching a one time purchase Founding Members Offer.
To learn more, click the link here.
As always 5-star reviews and sharing episodes with your friends is much appreciated!
Be sure to check out articles, tips, and future podcast on businessofstrength.com.

Jun 17, 2021 • 58min
EP 84: Building Your Tribe with Mark Fisher Fitness and Dan Goodman
On this episode of the Business of Strength Podcast Dan Goodman interviews industry leader, Mark Fisher.
Mark is a former Broadway actor turned gym owner and consultant. Mark is the co-owner of Mark Fisher Fitness and the Business for Unicorns.
Throughout the conversations Mark covers how they’ve become one of NYC’s hottest gyms!
Topics include:
How to build your email list
Why email marketing isn’t dead
How to get started with content marketing
How MFF landed 700 online clients during a pandemic
The operating systems that keeps is all together.
The changes that will be made for the ninjas at MFF upon reopening fully June 1st.
As always 5-star reviews and sharing episodes with your friends is much appreciated!
Be sure to check out articles, tips, and future podcast on businessofstrength.com.

May 27, 2021 • 48min
EP 83: Why We Created the Business of Strength with Founders Dan Goodman and Joe Riggio
This week founders of Business of Strength, Joe Riggio and Dan Goodman sit down to talk about why they created the BOS and how it can serve coaches, trainers, and gym business owners from around the world.
In this episode, Joe and Dan address:
Why most training businesses fail
Common problems in your business
How to delegate and elevate employees
Learning how NOT to become the bottleneck in your own business
How to create the right systems in your training business
and more!
Enjoy the episode!

May 20, 2021 • 54min
EP 82: Your Gym's Virtual Legal Team with Joe Riggio and Corey Sterling
This week we had the pleasure of interviewing Cory Sterling. He is the owner/founder of Conscious Counsel - an online law firm that works with fitness, yoga and health professionals and studio owners.
Cory is a yogi, lawyer & author of The Yoga Law Book. He truly understands the fitness & gym industry & can speak about the law in a language easy to understand for fitness & gym professionals.
We talked about some hot legal topics in the gym industry that are especially important with the changing times and pandemic.
What is wrong with most gym waivers
Trademark Problems
How he created a totally online legal service business and live in Brazil
Making a not so fun topic (Legal Services) Fun!
Preventing the OHHH SHIT that goes with not being protected.
What you need to know about COVID and Virtual training legalities
Cory Sterling Conscious Counsel Everyone!
Enjoy the episode!

May 18, 2021 • 1h 1min
EP 81: VH Performance Pod E6: Health and the Nervous System for Performance with Matt Cooper and Adam Menner
Welcome to the VH Performance Podcast powered by Business of Strength.
In this episode Adam sits down with sports performance and health coach Matt Cooper. Matt is located in california where he trains NBA, NFL, UFC, athletes and everyday gym goers.
Matt has an awesome, holistic approach to training individuals. We break down how he got started, his approach, and what lead him to taking a unique approach to training individuals.
We cover:
Human Health and Performance are Mutually Exclusive
Stress and Trauma
Nerve Circuitry and Athlete Biochemistry
How to Check for Readiness
How to Read Blood Profiles for Performance
The Nervous System and Performance
Give this episode a 5 star review if you enjoyed!


