The Business Of Strength Podcast

This week we had the pleasure of interviewing Cory Sterling.  He is the owner/founder of Conscious Counsel - an online law firm that works with fitness, yoga and health professionals and studio owners. Cory is a yogi, lawyer & author of The Yoga Law Book. He truly understands the fitness & gym industry & can speak about the law in a language easy to understand for fitness & gym professionals. We talked about some hot legal topics in the gym industry that are especially important with the changing times and pandemic. What is wrong with most gym waivers Trademark Problems How he created a totally online legal service business and live in Brazil Making a not so fun topic (Legal Services) Fun! Preventing the OHHH SHIT that goes with not being protected. What you need to know about COVID and Virtual training legalities Cory Sterling Conscious Counsel Everyone!   Enjoy the episode!

Welcome to the VH Performance Podcast powered by Business of Strength.  In this episode Adam sits down with sports performance and health coach Matt Cooper. Matt is located in california where he trains NBA, NFL, UFC, athletes and everyday gym goers.  Matt has an awesome, holistic approach to training individuals. We break down how he got started, his approach, and what lead him to taking a unique approach to training individuals.  We cover:  Human Health and Performance are Mutually Exclusive  Stress and Trauma  Nerve Circuitry and Athlete Biochemistry  How to Check for Readiness  How to Read Blood Profiles for Performance  The Nervous System and Performance  Give this episode a 5 star review if you enjoyed! 

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profession you love. This episode is brought to you by BusinessofStrength.com where gym owners and fit-pros can get the consulting, on-demand courses, and tools to grow your gym business. Go to BusinesofStrength.com and download the FREE turning pro course.  A Free course that will help you make more money today. Today’s guest is super entrepreneur Sam Tooley.  Sam is a one-man nuclear reactor.  He owns an amazing gym brand called Alpha Fit Club that has three super dope locations and is expanding rapidly.  He does high level one on one endurance coaching for those who actually want to run marathons and iron man tris, and he’s partnered with digital platform Ladder to bring his programming to the masses. Sam breaks down the Alpha brand and how it's an extension of his own.  He goes through setting up each gym from size, budget, employees, and more. Sam has an incredible back story filled with both tragedy and triumph.  After listening to Sam, you will see why he attacks each day like its his last We can all use a little alpha in us!  Connect with Sam!  Sam's Website: https://alphafitclub.com/ Sam's Instagram: https://www.instagram.com/alphafitclub/ If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Dan Goodman and Joe Riggio sit down to talk about why you should appoint a community leader in your business. This one role has changed the way Varsity House will do business forever.  Your community is the lifeblood of your business. Nurturing your community requires a full time effort.  Listen to find out the results, why, and how you can implement a community leader in your business.  If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

At Varsity House, our off-season professional and pro program have been a staple in the growth of our business.  This summer, after an incredibly hard year for all private sector sports performance businesses, we are going to run our best off-season program yet. In this episode, Adam breaks down the 3 pillars of successful offseason sports performance program.  If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profession you love. This episode is brought to you by BusinessofStrength.com where gym owners and fit-pros can get the consulting, on-demand course, and tools to grow your gym business. Go to BusinesofStrength.com and download the FREE turning pro course.  A Free course that will help you make more money today. Today my guest is my good friend and fellow gym owner TJ Lopez.   TJ owns AMP Athletic Movement Protocol I Syosset NY.  He was CC Sabathia’s Personal Trainer for nearly a decade and has worked with numerous pro athletes. He now runs a top-notch facility that caters to both athletes and adult fitness. Like most in the industry the past year has been tough, but AMP is poised for a big 2021. TJ shares a TON of gems here from what it takes to be a great coach, to what he looks for other than Xs & Ox when hiring, all the way to some of the lessons we admittingly took too long to learn TJ is a STAR in the industry and is one of the sharpest dudes I know.   You’ll want to listen up and have a pen ready for this one. Here some of the topics we discussed: TJ’s education and what he believes is a great foundation for young coaches in the industry There’s more to being a great coach than Xs and Os The tough transition from technician (coach) to taxation (businessman) What he looks for in a coach The head coaching role at AMP Creating a base training system WAY MORE! If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

My guest today is the KING of culture Jay MaxEdge Collins.  His gym MaxEdge fitness on the seacoast of New Hampshire has been consistently voted the top gym in NH. He’ built an amazing community and culture centered around his unique and fun programming of his large group fitness.  His classes are high energy and promote teamwork and community. He does very little external marketing and in a pandemic has 300 members and waitlist to get in. Jay and I go back nearly 8 years and he was one of our first attendees to a BOS workshop.  Please follow JayMaxEdge and MaxEdge fitness you will learn a lot about how ot lead from the front every day. Jay Max Edge Everyone! Podcast Highlights: You got to make your clients think How I got 300 crazed members Giving Your Clients another “social life” When It became less about me things took off Experience is Everything

What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profession you love. This episode is brought to you by BusinessofStrength.com where gym owners and fit-pros can get the consulting, on-demand course, and tools to grow your gym business. Go to BusinesofStrength.com ad download the 5-minute gym makeover video series.  Three 5-minute videos that could change your life. My guest to is Lalaina “LAlA” Duncan aka Lift with LALA.  She is on a mission to empower women through LIFTING. In this episode we speak about how lifting changed her life.  Gave her purpose.  A tribe and built her confidence. Lala is all in on virtual training and works for the famous Dogpound Gym in NYC/LA/ She has clients all over the world. And in a given day can train a client in NY, London, and Dubai. She breaks down her training philosophy and explains why all women and men should focus on getting stronger and lifting as the cornerstone of their fitness routines. We hope you enjoy the episode Please do not forget to leave us a 5-start iTunes review it really helps us be able to continue to deliver this content for you. Lets LIFT WITH LALA On June 11th and 12th we are hosting LIVE at Varsity House Gym, our 2 day Business of Strength mentorship. To register for the event,  CLICK HERE! 

Today Dan and I talk delegation.  How to you get more out of your people? If you have every been in a situation where you are doing everything and can’t seem get ge the traction you need to grow your business, then this podcast is a must! Dan and I have spent the past 15 years developing our team and our employee development system.  Systems run businesses and people run the systems. Podcast Highlights: The importance of systems Delegating work Creating accountability Ownership and Purpose Basic Systems to Start with If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber

Our quest today is Noel and Sanne Brad the dynamic duo behind Breda Strength & Conditioning one of the top training centers in all of Europe. Noel and Sanne talk about their new flagship gym in Breda Netherlands and how they scaled and grew in the mists of a pandemic. They speak about the ONE THING “culture” as the standard for excellence.  They set the bar for expectations and deliver. That mindset has allowed their community to thrive in a time when many gyms are going out of business. Noel outlines his military background and the creation of his Defense Systems Training program helping military operators prepare for selection. Sanne details her Strong Woman program that empowers all aspects of life from training and nutrition to mental health and community. This dynamic team of husband and wife business partners and coaches is setting the standard for coaching excellence as well as 5-Diamond business practice. If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber