

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Sep 4, 2025 • 22min
EP 208: Time Wealth and Personal Productivity
Coach Joe Strong shares practical strategies for gym owners to master time management, boost productivity, and prioritize business growth. Tune in for actionable tips and insights from industry leaders!Don't forget - Sept 18th and 19th at the Canopy hotel in Scottsdale AZ we are hosting our annual 2 Day BOS Retreat. This years theme is all about coaching development. Interns to All Stars. Link here to register: https://bosretreat.com/

Sep 3, 2025 • 19min
EP 207: The 3 Components of Leadership
There is a big difference in being a leader and an operator. Leadership boils down to 3 components. 1. Organizational Leadership 2. Operational Leadership 3. Behavior Leadership Adam breaks down each of these in detail on today's episode. Dont forget - Sept 18th and 19th at the Canopy hotel in Scottsdale AZ we are hosting our annual 2 Day BOS Retreat. This years theme is all about coaching development. Interns to All Stars. Link here to register:https://bosretreat.com

Aug 19, 2025 • 2h 16min
EP 206: 85% OF GYMS FAIL. HERE'S WHY
Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe in 2009 to establish Varsity House. Known for his strategic vision in business development and financial management, Dan has become a trusted advisor to gym owners globally through their consulting venture, The Business of Strength. Joe Riggio started Varsity House in 2006 from an unused loading dock, driven by a lifelong passion for fitness that began when he was twelve. With a master’s degree in Biology and nearly two decades as an Adjunct Anatomy & Physiology Professor at Montclair State University, Joe's scientific approach has not only propelled Varsity House to a 20,000 sq/ft facility but also helped numerous athletes and local adults enhance their fitness. As a dedicated family man and avid outdoorsman residing in River Vale, New Jersey, Joe is passionate about expanding their brand and assisting other gym owners in achieving business success through innovative training and business strategies. Together, Dan and Joe are steering Varsity House towards a future of expansion, aiming to open ten new semi-private training facilities in the next five years. Varsity House Gym IG: https://www.instagram.com/varsityhouse/ (https://www.instagram.com/varsityhouse/)Save $250 at the Business of Strength Retreat 2025(CODE: Elite250): https://bosretreat.com/ (https://bosretreat.com/)

Aug 13, 2025 • 47min
EP 205: The 3 Employee Roadblocks
Coach Joe Strong, Dan Goodman, and Adam Menner break down the three biggest employee hurdles gym owners face when scaling their businesses. They share leadership strategies, tips for building a strong team, and the importance of clarity around core values, mission, and business economics. Join us in this year's annual BOS retreat in Scottsdale AZ!https://bosretreat.com/

Aug 4, 2025 • 1h 19min
EP 204: Mastering the Gym Business Game with Joe Pearson
In this episode, Joe Pearson of The Strength Feed shares his journey from struggling gym owner to building a thriving fitness business in Raleigh, North Carolina. Joe and host Coach Joe Strong discuss the challenges of clarifying a gym’s mission, restructuring staff roles, and implementing effective marketing strategies. Get practical tips on staff roles, marketing, and creating a winning gym culture!Join us in this year's annual BOS retreat in Scottsdale AZ!//bosretreat.com/

Aug 4, 2025 • 1h 25min
EP 203: Building a Profitable Gym Culture with Noam
In this episode, Coach Joe Strong talks with Noam from TS Fitness about scaling a gym business, building a strong team, and the keys to successful leadership. Get practical tips and real-world insights for gym owners looking to grow and thrive.Join us in this year's annual BOS retreat in Scottsdale AZ!https://bosretreat.com/

Jul 29, 2025 • 1h 16min
EP 202: Joel Tellier’s Blueprint for Gym Success
In today’s episode, Coach Joe sits down with Joel Tellier from Stay Gold Gym about how he turned a struggling business into a thriving, inclusive fitness community. Joel shares his journey—overcoming challenges, building a solid team, and the pivotal lessons that helped his gym rise above the rest. This episode is a must-listen for fitness entrepreneurs and anyone passionate about business growth, leadership, and creating impact.Join us in this year's annual BOS retreat in Scottsdale AZ!https://bosretreat.com/

Jul 17, 2025 • 55min
EP 201: Scott Carpenter on Sales, Scale, and Wealth
In this episode, Dan sits down with Scott Carpenter, author of High Ticket for Affiliate Gyms, multiple unit gym owner and founder of The Profit Lifestyle. Scott has made a living turning his gyms into profit centers with high ticket sales and now he’s teaching others exactly how to do the same! Scott shares hard-earned lessons from building his own gyms, the systems that actually move the needle, and how to stop winging it and start building the gym of your dreams. He is also part of the very special lineup at this year's annual BOS retreat in Scottsdale AZ. For all listeners of the show you can use CODE: Carpenter250This will save you $250 on the event!Click here to come join us in the desert on September 18th and 19th

Jul 2, 2025 • 56min
EP 200: Creating a Professional and Memorable Fitness Culture
Join Joe Riggio and Dan Goodman as they discuss the blueprint for creating an exceptional training experience. They break down how to transform basic service into true hospitality, develop a professional team, and build a gym culture that keeps clients coming back. Packed with practical tips from their own business journey and recent visit to Elite FTS, this episode is your guide to leveling up your fitness business.Join us for the Business of Strength Retreat!https://bosretreat.comVisit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

Jun 27, 2025 • 30min
EP 199: 10 Lessons from Spending 48 Hours with Jesse Itzler
In this episode, Adam Menner reveals the game-changing lessons he learned during a private 48-hour mastermind with Jesse Itzler. Through intense physical challenges and intimate conversations, he uncovers 10 transformative insights for entrepreneurs, focusing on personal growth, leadership, and thinking bigger. Adam shares how stepping out of your comfort zone can unlock unprecedented opportunities and reshape your business mindset.Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!


