EP 206: 85% OF GYMS FAIL. HERE'S WHY

Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe in 2009 to establish Varsity House. Known for his strategic vision in business development and financial management, Dan has become a trusted advisor to gym owners globally through their consulting venture, The Business of Strength.

Joe Riggio started Varsity House in 2006 from an unused loading dock, driven by a lifelong passion for fitness that began when he was twelve. With a master’s degree in Biology and nearly two decades as an Adjunct Anatomy & Physiology Professor at Montclair State University, Joe's scientific approach has not only propelled Varsity House to a 20,000 sq/ft facility but also helped numerous athletes and local adults enhance their fitness. As a dedicated family man and avid outdoorsman residing in River Vale, New Jersey, Joe is passionate about expanding their brand and assisting other gym owners in achieving business success through innovative training and business strategies. Together, Dan and Joe are steering Varsity House towards a future of expansion, aiming to open ten new semi-private training facilities in the next five years.

Varsity House Gym IG: https://www.instagram.com/varsityhouse/ (https://www.instagram.com/varsityhouse/)

Save $250 at the Business of Strength Retreat 2025

(CODE: Elite250): 

https://bosretreat.com/ (https://bosretreat.com/)