

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Aug 4, 2025 • 1h 25min
EP 203: Building a Profitable Gym Culture with Noam
In this episode, Coach Joe Strong talks with Noam from TS Fitness about scaling a gym business, building a strong team, and the keys to successful leadership. Get practical tips and real-world insights for gym owners looking to grow and thrive.Join us in this year's annual BOS retreat in Scottsdale AZ!https://bosretreat.com/

Jul 29, 2025 • 1h 16min
EP 202: Joel Tellier’s Blueprint for Gym Success
In today’s episode, Coach Joe sits down with Joel Tellier from Stay Gold Gym about how he turned a struggling business into a thriving, inclusive fitness community. Joel shares his journey—overcoming challenges, building a solid team, and the pivotal lessons that helped his gym rise above the rest. This episode is a must-listen for fitness entrepreneurs and anyone passionate about business growth, leadership, and creating impact.Join us in this year's annual BOS retreat in Scottsdale AZ!https://bosretreat.com/

Jul 17, 2025 • 55min
EP 201: Scott Carpenter on Sales, Scale, and Wealth
In this episode, Dan sits down with Scott Carpenter, author of High Ticket for Affiliate Gyms, multiple unit gym owner and founder of The Profit Lifestyle. Scott has made a living turning his gyms into profit centers with high ticket sales and now he’s teaching others exactly how to do the same! Scott shares hard-earned lessons from building his own gyms, the systems that actually move the needle, and how to stop winging it and start building the gym of your dreams. He is also part of the very special lineup at this year's annual BOS retreat in Scottsdale AZ. For all listeners of the show you can use CODE: Carpenter250This will save you $250 on the event!Click here to come join us in the desert on September 18th and 19th

Jul 2, 2025 • 56min
EP 200: Creating a Professional and Memorable Fitness Culture
Join Joe Riggio and Dan Goodman as they discuss the blueprint for creating an exceptional training experience. They break down how to transform basic service into true hospitality, develop a professional team, and build a gym culture that keeps clients coming back. Packed with practical tips from their own business journey and recent visit to Elite FTS, this episode is your guide to leveling up your fitness business.Join us for the Business of Strength Retreat!https://bosretreat.comVisit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

Jun 27, 2025 • 30min
EP 199: 10 Lessons from Spending 48 Hours with Jesse Itzler
In this episode, Adam Menner reveals the game-changing lessons he learned during a private 48-hour mastermind with Jesse Itzler. Through intense physical challenges and intimate conversations, he uncovers 10 transformative insights for entrepreneurs, focusing on personal growth, leadership, and thinking bigger. Adam shares how stepping out of your comfort zone can unlock unprecedented opportunities and reshape your business mindset.Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

Jun 26, 2025 • 1h 6min
EP 198: Developing Leaders and Systems with Mark Ehnis
In this episode, host Dan Goodman sits down with Mark Ehnis, owner of Power Strength, to dive deep into the strategies behind scaling a successful fitness business. Mark shares insights on developing top-tier talent, creating a strong organizational culture, and navigating the challenges of growing from a single location to five facilities. Through candid discussion, he reveals the importance of consistent leadership, strategic hiring, and continuous learning in building a thriving fitness enterprise.Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

Jun 12, 2025 • 57min
EP 197: Overcoming Limits with Tommy Richardson
In this episode, host Joe Riggio sits down with his friend and fellow gym owner, Zach Even-Esh, aas well as former Navy SEAL Tommy Richardson as they dive deep into the world of human performance, military training, and the power of an unbreakable mindset. Tommy shares his incredible journey from Marine Corps infantry to Navy SEAL teams, and how he transformed his approach to fitness through Westside Barbell's training methods. Discover the secrets of mental toughness, the importance of continuous learning, and how to build strength that translates from the battlefield to everyday life. This episode is a raw, inspiring conversation about pushing beyond perceived limitations and creating a life of purpose and performance.Follow Tommy on Instagram at @rasie.your.horn Follow Zach on Instagram at @zeveneshVisit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

Jun 5, 2025 • 40min
EP 196: Insights from Sorinex and Weight Room Wealth
In this episode, Joe, Dan, and Adam are live from Sorinex Summer Strong as they dive deep into business growth, leadership, and personal development. Hear some of their insights from their recent Weight Room Wealth workshop, including powerful advice from speakers like Devin Levesque and John Alex, and learn about their upcoming events that are set to transform gym owners' businesses. Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

May 23, 2025 • 1h 10min
EP 195: Breaking Through Fitness Business Barriers
In today's live episode of the Business of Strength Podcast, Joe and Dan share their journey from a small training facility to a thriving fitness business. Recorded at the NSCA New Jersey conference, they dive into the challenges of gym ownership, discussing lessons like diversifying client bases, setting prices, and maintaining core values. With candid stories of early struggles and hard-won wisdom, they offer a roadmap for fitness professionals looking to build a sustainable, successful business. This episode is a must-listen for anyone in the industry ready to turn passion into profit.Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!

May 14, 2025 • 16min
EP 194: Building a Championship Team With Servant Leadership
Welcome to the Business of Strength! In this episode, Coach Joe Riggio shares his insights on what makes an exceptional team member, drawing from his experiences at Varsity House. He breaks down five key characteristics of top performers: servant leadership, going above and beyond, ultimate humility, continuous learning, and unwavering grit. Through personal stories and reflections on long-time employees like Mike, Adam, and Alex, Joe provides a powerful blueprint for professional success and team development in the strength and conditioning industry. Visit our website and schedule a FREE strategy call with the Business of Strength here: https://businessofstrength.comThis is the Business of Strength!


