

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Jan 2, 2025 • 28min
Episode 181: Are You Running Sessions That Sell?
In this episode, in which Adam Menner is solo, he breaks down the first part of his presentation for the BOS Sales Summit.
The BOS Sales Summit is January 9th and 10th at the Nyack Hotel in Rockland County NY.
In this episode Adam breaks down the MAIN critical event in a training business, training!
This includes running sessions that sells themselves.
The first 5/10 points include:
1. Get Results
2. SWIFT
3. Clearly communicate outcomes
4. Create “memorable outcomes”
5. Make an offer a day We look forward to seeing you next week!
REGISTER FOR THE SALES SUMMIT HERE: https://sales.businessofstrength.com

Dec 27, 2024 • 1h 20min
EP 180: Gym Marketing Mastery (Devin Gage & Joe Riggio)
VIA Little Gym Big Heart:
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Joe Riggio, co-owner of Varsity House Gym, as he shares his proven strategies for effective gym marketing. From the importance of long-form content creation to the nuances of running successful paid ad campaigns, Joe provides a wealth of practical advice that any gym owner can implement to drive business growth. Get ready to engage in today’s episode!
REGISTER FOR THE 2025 SALES SUMMIT: https://sales.businessofstrength.com/

Dec 26, 2024 • 3h 15min
EP 179: Dave Tate's Table Talk - Financial Mastery in Gym Ownership
VIA Dave Tate's Table Talk:
Dan Goodman and Joe Riggio are standout figures in the fitness industry, each bringing unique strengths to their partnership at Varsity House, a prominent gym brand they've developed together. Dan began his career at the front desk of Parisi Speed School at 16 and quickly ascended the ranks, eventually partnering with Joe in 2009 to establish Varsity House. Known for his strategic vision in business development and financial management, Dan has become a trusted advisor to gym owners globally through their consulting venture, The Business of Strength.
Joe Riggio started Varsity House in 2006 from an unused loading dock, driven by a lifelong passion for fitness that began when he was twelve. With a master’s degree in Biology and nearly two decades as an Adjunct Anatomy & Physiology Professor at Montclair State University, Joe's scientific approach has not only propelled Varsity House to a 20,000 sq/ft facility but also helped numerous athletes and local adults enhance their fitness. As a dedicated family man and avid outdoorsman residing in River Vale, New Jersey, Joe is passionate about expanding their brand and assisting other gym owners in achieving business success through innovative training and business strategies. Together, Dan and Joe are steering Varsity House towards a future of expansion, aiming to open ten new semi-private training facilities in the next five years.
Varsity House Gym IG: https://www.instagram.com/varsityhouse/
DO NOT MISS THE BOS SALES SUMMIT JAN 9/10! Register at the link below.
https://sales.businessofstrength.com/

Dec 18, 2024 • 1h 14min
EP 178: Coach Billy Armstrong. Coaching and Creating Culture
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our Next LIVE event is the Sales Summit January 9-10 at the Nyack Hotel in NY. Two days of JAMMED packed sales action.
Go to: https://sales.businessofstrength.com/ to register!
Today’s podcast I’m hosting my friend Coach Billy Armstrong, head basketball coach of Bergen Catholic High School and owner of Hoopdreamz Basketball Development.
Billy is one of the winningest coaches in NJ basketball history and has put dozens of his players into bigtime D1 colleges around the country.
He’s stayed at the top of his game and winning by creating a culture of accountability, and continuous personal development.
He uses a TON of “sticky language” to help his player remember key actions and ideas to stay the course.
On top of being one of the best basketball coaches in the country Billy owns a very successful private basketball development company called Hoopdreamz where he runs AAU teams, camos, and skill development for kids.
Coaching kids for over 20 years Billy has greatly impacted our community. He’s now developing a coaching program for other coaches so he and help raise the bar of coaching in north Jersey.
DO NOT MISS THIS EPISODE. Billy drops some powerful tool to help you become a better coach/leader.
Let’s get it dialed in! This is the Business of Strength
Coach Joe
P.S. Please support our amazing sponsors below and leave and 5-star iTunes review!
Follow Billy Armstrong
@CoachBillyArmstrong
www.HoopDreamz.org

Dec 16, 2024 • 35min
EP 177: Year End Planning
Join the call here - https://us02web.zoom.us/j/81851436384?pwd=kz0nrcxjP2C65bRaWbbla6n0N9eoNa.1
Be sure to join us for the Business of Strength Sales Summit this January 9/10 at Hotel Nycak!
Sign up here -
https://sales.businessofstrength.com
Year End Planning Breakdown -https://docs.google.com/document/d/1SEwa3S_BRyWnsNWLUEsUXvWExQ4LxjLw/edit?usp=sharing&ouid=102340243893715783842&rtpof=true&sd=true

Dec 5, 2024 • 55min
EP 176: Inside the Mind of Nick Cassano
Get ready for a hilarious and insightful episode as Dan Goodman sits down with Nick Cassano, influencer, entrepreneur, keynote speaker at the Business of Strength Sales Summit on January 9th and 10th, and overall great dude!
We cover it all:
Nick’s 2-minute backstory and his wildest DMs as an influencer.
The “aha moment” that turned his passion into a thriving business.
Lessons from the funniest mistakes and the failures that turned into wins.
Staying authentic while building a brand and balancing life as an entrepreneur.
Real talk for gym owners: how to promote your services digitally and build a lasting impact.
Nick shares golden advice for anyone on the entrepreneurial fence and gives a sneak peek at what’s next for him.
This is an episode you don’t want to miss!
P.S. Want to hear Nick live? Join us at the Sales Summit!
https://sales.businessofstrength.com

Nov 26, 2024 • 18min
EP 175: Does Your Gym Need Paid Advertising?
On this episode of the Business of Strength Podcast Dan Goodman breaks down if your gym needs paid advertising or not!
He talks about the two methods of payment as it pertains to marketing and the proper amount of money every gym needs to allocate towards client acquisition.
If you need to acquire a few more clients with your marketing this is a can’t miss episode.

Nov 22, 2024 • 51min
EP 174: Underground Strength Con Recap
Please support our Underground Strength Con sponsors below and leave a review!
https://jockofuel.com
https://www.sorinex.com
https://www.spartan.com
https://barbell-logic.com
https://turnkey.coach
https://simmonsmedia.co
https://www.ignite-entrepreneurs.com
https://macefit.com
https://ivankobarbell.com
https://www.intekstrength.com
https://wholeplantmedicine.com
https://www.naamly.com
https://newyorkprimebeef.com
https://ancoretraining.com

Nov 12, 2024 • 1h 4min
EP 173: Sumit Seth Naamly… Changing the client communication game for your gym
What is up everyone, I’m your host Coach Joe Strong here to bring you another great episode of the business of strength podcast. Where you can hear the interviews, tips, and tools to turn your passion for strength into a profitable business.
Don’t forget our Next LIVE event is Underground Strength Con November 15-16 right here at Varsity House HQ in NY!
Go to: www.undergroundstrengthcon.com
Today’s podcast I’m hosting Underground Strength Con Sponsor Naamly founder Sumit Seth.
Sumit goes into the importance of client engagement in the new era of private sector gyms. How his journey into fitness and a background in software led to create Naamly and unique software that increases the ability to engage your clients and a variety of ways.
BUT WAIT!!! Sumit has a gift for all out listeners and promises that if you use Naamly you can reduce your attrition to 3%!
Get a FREE success bundle from Naamly below.
https://tinyurl.com/23ljnquz
Let’s get it dialed in! This is the Business of Strength
Coach Joe
P.S. Please support our amazing sponsors below and leave a review!
https://jockofuel.com
https://www.sorinex.com
https://www.spartan.com
https://barbell-logic.com
https://turnkey.coach
https://simmonsmedia.co
https://www.ignite-entrepreneurs.com
https://macefit.com
https://ivankobarbell.com
https://www.intekstrength.com
https://wholeplantmedicine.com
https://www.naamly.com
https://newyorkprimebeef.com
https://ancoretraining.com

Nov 6, 2024 • 1h 19min
EP 172: Jersey Strong
In this episode, we’re speaking with Vince Gabriele and Zach Even-Esh about our journey through strength. Some of the problems we see in this industry are how to be a great coach, stand out in your market, and that's why we’re bringing back the Underground Strength Con after 12 years of silence.
Go to: www.undergroundstrengthcon.com
P.S. Please support our amazing sponsors below and leave and 5-star iTunes review!
https://jockofuel.com
https://www.sorinex.com
https://www.spartan.com
https://barbell-logic.com
https://turnkey.coach
https://simmonsmedia.co
https://www.ignite-entrepreneurs.com
https://macefit.com
https://ivankobarbell.com
https://www.intekstrength.com
https://wholeplantmedicine.com
https://www.naamly.com
https://newyorkprimebeef.com
https://ancoretraining.com