

The Business Of Strength Podcast
Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
Episodes
Mentioned books

Mar 26, 2025 • 51min
Episode 189: How to Sell 100 Memberships in Under a Year
In this episode Adam sits down with Coach Anthony, the Facility Leader of Oradell, NJ. In this episode Anthony breakdowns the following: How he got into fitness at a young age The top 3 skill sets that every coach should haveWhat drew him to VH How we launched the Oradell facility Mindset behind selling gym memberships How to manage a facility Time management as a coach and selling full time Advice for coaches who want to come work at Varsity House On May 9th and 10th we are hosting a seminar called Weightroom Wealth. How to build wealth through brand, marketing, finances, and more. To register click the link here:

Mar 13, 2025 • 13min
Episode 188: Why Your Gym Needs 3 Economic Objectives & the Budget to Back It Up
Most gym owners operate without a clear financial roadmap, leading to inconsistent profits, stalled growth, and no long-term security. In this episode Dan Goodman breaks down the three key economic objectives every gym needs to thrive and the budget required to get there. If you want to stop guessing with your gym and start building real financial stability, join us at Weight Room Wealth on May 9-10 for a deep dive into financial strategies that actually work.Register here: https://us.businessofstrength.com/weight-room-wealth

Mar 12, 2025 • 45min
EP 187: Be the Leader Your Employees Need
From the Little Gym Big Heart podcast:"Today, Devin Gage chats with CEO of Varsity House Gym, Dan Goodman. In this podcast, Dan pulls back the curtain on the leadership strategies that have allowed his team to achieve remarkable longevity and success. Discover the core values, communication tactics, and employee incentive structures that have fostered a culture of accountability, growth, and genuine appreciation at Varsity House. Whether you're a fitness business owner or aspiring leader, you'll walk away with actionable insights to elevate your team and drive sustainable results. Get ready to engage in today’s episode!"Connect with Dan: https://www.instagram.com/dan_goodman...Check out Devin on Instagram: / littlegym_bigheart

Mar 5, 2025 • 37min
Episode 186: The Air is Thin at the Top
In this episode of the Business of Strength Podcast, host Joe Reggio recaps his trip to Sorinex’s Winterstrong program, one of his favorite events of the year for hunters. Along with discussing his experience over the weekend and the time spent with friends Zach Even-Esh and Joe’s hunting buddy Jonny, Joe also discusses the importance of putting yourself out there to meet new people and stretch your comfort zone. Joe also goes over many other topics, including: * The importance of community * Thin Air Deep Water * Your network is your net worth * How your next connection cold change everything * Why going to things in-person beats virtual ANYTHING * The power of peopleDon’t forget our Next BOS LIVE event is the Weightroom Wealth Summit May 9th & 10th here in Orangeburg NY. This will be your definitive Marketing & Money Guide. Go to: https://businessofstrength.com/ to register!This is the Business of Strength!

Feb 26, 2025 • 55min
Episode 185: How to Become an Athlete Performance Director in 3 Years with Coach Alex Pleasic
In this episode of the Business of Strength Podcast, host Adam Jenner sits down for a conversation with Alex Pleasic, the Athlete Performance Director at Varsity House Gym. Alex discusses her transition from being a coach to taking on a more high-level role overseeing the athlete program. She also shares how her background as a collegiate athlete helped prepare her for this expanded position, which involves not just coaching but also managing schedules, budgets, and other business responsibilities. Hear more about how she has handled the challenges of the increased workload and how she has adapted to the new demands of the role. Visit our Website and schedule a FREE strategy call with a Business of Strength coach here:https://businessofstrength.com This is the Business of Strength!

Feb 19, 2025 • 20min
Episode 184: More Clients Won't Fix a Broken Business
Dan’s Takeaways from Georgia: Scaling the Right WayFresh off a trip to Velocity and CoreBlend, two gyms that have scaled quickly while maintaining quality, culture, and profitability.What they did differently: Extreme focus on the product, retention, and efficient systems before chasing growth.The biggest takeaway? They didn’t just add more clients—they built a business that could handle growth.The Real Fix: Optimize Before You Scale✅ Retention Over Acquisition If you can’t keep the clients you have, what’s the point of adding more? A high churn rate means you’re constantly playing defense instead of building long-term revenue.✅ Profitable Pricing If you’re not making enough money per member, signing up 50 more people just digs a deeper hole. Are you pricing based on value and sustainability, or just trying to undercut the competition?✅ Systemized Sales & Onboarding Every new client should plug into a structured, high-retention experience. If onboarding is sloppy, engagement drops, and your new clients become short-term clients. The best gyms don’t just sign people up—they build lifelong members.Thanks for listening! 🎧 Subscribe & Share the Business of Strength PodcastVisit our website and schedule a FREE strategy call with the Business of Strength here:https://businessofstrength.com This is the Business of Strength!

Feb 5, 2025 • 1h 28min
Episode 183: Jeremy Hartman - Building Champions
In this episode of the Business of Strength Podcast, Jeremy Hartman, a powerlifting champion and renowned strength coach, shares his insights on building a successful training business and developing world-class athletes. Hear how Hartman's passion for coaching and commitment to excellence have helped him create a thriving performance facility in Indiana.
Connect with Jeremy here.
https://www.instagram.com/hartmanperformance/?hl=en
Visit our website and schedule a FREE strategy call with the Business of Strength here.
https://businessofstrength.com
This is the Business of Strength!

Jan 15, 2025 • 58min
Episode 182: Strength, Sports, and Stand-Up with Angelo Gingerelli
On this episode of the Business of Strength Podcast, we sit down with Angelo Gingerelli, the Assistant Strength & Conditioning Coordinator at Seton Hall University. With nearly two decades of experience at the collegiate and professional levels, Angelo shares insights into his multifaceted career, balancing coaching responsibilities, teaching as an adjunct professor, and even performing stand-up comedy. Whether you're a coach, athlete, or just a fan of strength training, this episode is packed with actionable advice and inspiring stories.
What You’ll Learn on This Episode:
A Day in the Life of a College Strength Coach:
What it’s like to manage multiple sports teams at Seton Hall, teach classes, and still find time for creative pursuits like comedy.
Author and Thought Leader:
Insights from Angelo’s books, Finish Strong and The Next Four Years. Discover what inspired him to write these and the messages he hopes to share with athletes and coaches.
Strength Training Philosophy:
How Angelo’s approach to strength and conditioning has evolved with advancements in sports science and technology.
Memorable Moments at Seton Hall:
Angelo shares a standout success story from his time with the Pirates and Seton Hall, offering a behind-the-scenes look at what it takes to build champions.
Advice for Aspiring Collegiate Athletes:
Practical tips for high school athletes preparing for the next level, including common pitfalls to avoid and how to succeed during the transition to collegiate sports.
How the NIL has changed the landscape of collegiate athletics and what you need to know about being a recruited athlete.
Future of Strength & Conditioning:
Angelo’s thoughts on emerging trends and what the future holds for the field of strength and conditioning.
Resources and Contact Information:
LinkedIn/Facebook: Angelo Gingerelli
Instagram: @Mr5thRound
Email: angelo.gingerelli@gmail.com
Books: The Next Four Years available on Amazon

Jan 2, 2025 • 28min
Episode 181: Are You Running Sessions That Sell?
In this episode, in which Adam Menner is solo, he breaks down the first part of his presentation for the BOS Sales Summit.
The BOS Sales Summit is January 9th and 10th at the Nyack Hotel in Rockland County NY.
In this episode Adam breaks down the MAIN critical event in a training business, training!
This includes running sessions that sells themselves.
The first 5/10 points include:
1. Get Results
2. SWIFT
3. Clearly communicate outcomes
4. Create “memorable outcomes”
5. Make an offer a day We look forward to seeing you next week!
REGISTER FOR THE SALES SUMMIT HERE: https://sales.businessofstrength.com

Dec 27, 2024 • 1h 20min
EP 180: Gym Marketing Mastery (Devin Gage & Joe Riggio)
VIA Little Gym Big Heart:
Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Joe Riggio, co-owner of Varsity House Gym, as he shares his proven strategies for effective gym marketing. From the importance of long-form content creation to the nuances of running successful paid ad campaigns, Joe provides a wealth of practical advice that any gym owner can implement to drive business growth. Get ready to engage in today’s episode!
REGISTER FOR THE 2025 SALES SUMMIT: https://sales.businessofstrength.com/


