Inside Aesthetics

Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia. BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape. We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message.    00:00 Introduction   00:17 Guest Introduction: Sam & Biz Wisdom   01:12 Challenges in Aesthetic Marketing   02:11 Digital Marketing Strategies for Clinics   04:47 Understanding SEO and Paid Ads   07:02 The Importance of Diversified Marketing Channels   09:27 Building Trust Through Podcasts and TV Ads   16:37 Back to Basics: Traditional Marketing Techniques   20:45 Creating a Comprehensive Marketing Strategy   35:57 How Google Works: Enhancing Your Online Presence   40:54 Understanding Google's Intent   41:47 The Evolution of SEO Algorithms   44:12 Entity SEO and Authority Building   46:14 Consistency in Digital Strategy   52:42 Budgeting for Effective Marketing   01:03:21 Retention Strategies and Customer Engagement   01:08:33 Effective Communication Channels   01:14:04 Special Offers and Conclusion   JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

In these new 'Industry Updates' we'll bring you up to speed about news and reactions to pressing and important issues. These episodes will be published ad hoc and as soon as we can get them out. They do not replace our regular Friday podcasts and will be titled differently to help differentiate them. Chapter 2 of our Industry Updates was an unscripted recording hosting Dr Gabi Caswell, a Cosmetic Physician from Queensland, Australia. Our discussion revolves around the evolving landscape of cosmetic medicine regulations in Australia. We explore the importance of continual professional development, the implications of corporate models on patient care, and the responsibilities of practitioners to uphold safety and standards. Dr. Caswell emphasizes the need for robust education within the industry and reflects on her extensive experience, sharing insights into past practices and future directions for ensuring high-quality patient care. The episode also touches on the potential consequences of the changing legal environment on both practitioners and patients. 00:00 Introduction 00:25 Meet Dr. Gabi Caswell 01:04 Dr. Caswell's Journey into Cosmetic Medicine 02:07 The Evolution of Cosmetic Medicine 03:43 Importance of Education and Patient Safety 04:50 Challenges in Cosmetic Medicine 08:46 Regulations and Corporate Influence 15:58 The Future of Cosmetic Medicine  36:38 The Intersection of Money and Medicine 36:57 The McDonald's Model in Healthcare 37:18 Practitioner's Responsibility to Patients 37:34 Navigating Clinic Employment Decisions 37:58 Building a Sustainable Practice 38:37 Regulations and Responsibilities 38:56 The Role of the TGA Act 39:16 Impact of Regulations on Practitioners 40:44 The Importance of Proper Training 43:29 Understanding S4 Medicines Regulations 46:49 Potential Industry Changes and Their Impacts 48:05 The Need for Formal Training Pathways 53:00 Corporate Entities and Compliance 55:21 The Role of Regulators 01:05:48 Cultural Attitudes Towards Appearance 01:09:30 Final Thoughts and Summary JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

NEW! In our new 'Industry Updates' we share news about pressing and important issues. These episodes will be published ad hoc and they do not replace our regular Friday podcasts! Chapter 1 of our Industry Updates was impromptu recording with Dr. John Holbrook and Dr. John Delaney from Fresh Clinics. Being the biggest compliance and scripting company in Australia, we quickly arranged this talk to discuss the impact of the Queensland Health fact sheet. This has sent shockwaves across the state and the wider injecting community around Australia. The document was released by Queensland Health in December and it highlights a number of regulations including the purchasing and storage requirements for Schedule 4 medications and the necessity for having doctors physically on-site in nurse-owned clinics. Our guests share insights from their own conversation with the regulators, their webinar feedback with their nurse customers and the broader implications for Australian cosmetic clinics. Our guests conclude by emphasizing the importance of patient safety, legal compliance and the practical realities for many nurse-led clinics. 00:00 Introduction and Purpose 00:03 Regulatory Update Overview 01:36 Details of the Fact Sheet 03:48 Industry Reactions and Webinars 05:10 Legal Interpretations and Concerns 14:28 Future Steps and Industry Impact 19:32 Broader Implications for Other States 26:19 Closing Remarks and Final Thoughts JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

Episode 285 re-hosts Woodrow Wilson, a professional photographer and the founder of 'Clinical Imaging' based in Melbourne, Australia.  We revisit this topic after last discussing it with Woodrow way back in episode 90. We discuss advancements in clinical photography, the pitfalls of using iPhones and iPads for clinical photos, the significance of consistent lighting, the ethical and legal aspects of patient photography, and the impact of AI on the industry.  Woodrow also shares insights from his global experiences, emphasizing the critical role of high-quality, objective clinical images in patient trust and marketing within the aesthetics field. IA OFFER! Save 10% off any install & equipment with Clinical Imaging - click here for more information 00:00 Welcome & re-introducing Woodrow 00:58 The Evolution of Clinical Photography  03:40 Woodrow's Journey into Clinical Photography  06:52 Understanding Clinical Photography  08:40 The Importance of Professional Photography Systems  13:34 Challenges and Misconceptions in Clinical Photography  19:56 Technical Aspects of Photography  28:33 The Role of Lighting in Clinical Photography  36:29 The Importance of Branding and Patient Resonance  37:22 Seamless Photography Systems and Data Security  40:12 Best Practices for Patient Photography Consent  42:53 The Impact of AI on Clinical Photography  46:28 Ethical Marketing and Regulatory Challenges  01:04:13 Global Perspectives and Staff Training  01:06:24 Future Innovations and Research in Clinical Imaging  01:09:09 Conclusion and Final Thoughts CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US AND FOLLOW US ON INSTAGRAM

Episode 284 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 8 episode we delve into: 00:00 Introduction 00:54 Personal Updates and Upcoming Events 03:33 Business Strategies for the New Year 04:09 Understanding Gross Margin and Pricing 15:52 Getting Back To Basics Of Skincare and Treatments  26:45 Ethics in Aesthetic Marketing 31:54 Debating the Role of Pioneers in Medical Innovation 33:16 The Impact of Social Media on Medical Opinions 35:08 Community Notes: A New Era of Fact-Checking 38:10 Criticism Of DOAC Podcast and the Importance of Independent Research  39:36 The Influence of Social Media Personalities in Medicine 41:47 Celebrity Critiques and the Ethics of Public Speculation 48:27 The Rise of Ozempic Face and Its Implications 54:16 The Trend of Nurses Starting Their Own Practices 01:02:27 Economic Predictions and Business Advice for Practitioners CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US AND FOLLOW US ON INSTAGRAM

Episode 283 hosts Bita Zadeh Farell, an Anaesthesiologist from California, USA. Bita joins us in the 25th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Welcome to 2025! 00:08 New Year Plans and Reflections 01:34 Supporting the Podcast 02:57 Introducing Dr. Bita Farrell 03:38 Dr. Bita's Journey from Iran to the US 04:27 Discovering Aesthetics 07:03 The Art and Science of Injecting 18:40 Building a Successful Practice 23:28 Challenges and Lessons Learned 38:03 Holistic Approach to Aesthetics 49:49 Understanding Patient Relationships 52:03 Setting Expectations and Saying No 56:10 Challenges with Specific Treatments 01:06:41 The Role of Ultrasound in Practice 01:12:19 Leveraging Social Media for Growth 01:23:20 Future Plans and Teaching Aspirations   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US

Episode 283 showcases our host, David Segal. In our final podcast of the year we launch a new mini-series called 'The Entrepreneurs'. These episodes will focus on pioneers in the business world. Our entrepreneurs will share their stories of success, failure, life-changing lessons and big decisions that they made. We'll showcase guests from all sorts of backgrounds to inspire our listeners. In Chapter 1 David shares his journey in aesthetics from the very beginning. From starting importing lasers from China with absolutely no experience, a chance opportunity led to him founding and managing the hugely successful 'Cosmos Clinic'.  After another chance meeting at an event, he was then invited to become the General Manager of Laser Clinics Australia - now the world's biggest chain clinic with over 250 locations in numerous countries.  These early successes led David and his partners to set their sights on the surgical world. They founded 'The Cosmetic Institute' (TCI) and within just 2 years they had disrupted the entire cosmetic surgery industry in Australia. At its peak TCI performed 100 breast surgeries a week and was turning over $40 million per year. But things came unstuck and David gives us a brutally honest account of what the root causes of this were and the most difficult period of his life.   This experience changed his mindset completely and David offers his insights into best business practices, financial management, and the importance of risk mitigation. We end on a note about the importance of planning for financial stability and wealth management for the future.   00:00 Introduction and New Beginnings 01:09 Introducing 'The Entrepreneur Series' 03:51 The Topic of the Day: Business Failures and Lessons Learned 05:19 Early Career and Business Ventures 14:57 The Genesis of Cosmos Clinic 24:07 The Birth of Laser Clinics Australia 33:16 Reflecting on the Chain Clinic Model 35:06 The Genesis Of The Cosmetic Institute (TCI) 40:57 Recruitment and Training of Surgical Staff 43:02 Business Model and Initial Success 45:18 Challenges and Scrutiny 52:39 Major Complications and Media Attention 56:14 The Beginning of the End 01:01:53 Lessons Learned and Moving Forward 01:16:24 Advice for Aspiring Business Owners 01:21:46 Final Thoughts and Reflections   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US      

Episode 281 hosts Richard New (CEO) and Ashlee Middleton (Commerical Sales Manager) of Laseraid. In this episode we discuss the shifting focus in the industry towards skin and device-led treatments. Our guests describe Laseraid's unique business model that offers affordable access to aesthetic devices through subscription, rent-to-own or outright purchasing options.    We explore the company's origins, its comprehensive service and support system, and its consultative approach to help clinics choose the right technology. We also delve into the challenges that clinic owners face when integrating new devices, from economic pressures to ensuring technology meets clinical and financial needs. We highlight the importance of researching and planning before investing in aesthetic technology and emphasize the flexibility and support that Laseraid provides.   00:00 Introduction and Context 00:36 Meet the Experts: Richard New and Ashley Middleton 00:59 The Evolution of Laseraid 02:13 Understanding Laseraid's Business Model 02:34 Richard New's Background and Insights 07:12 Economic Challenges and Market Trends 11:18 Laseraid's Unique Selling Proposition 14:55 Guiding Clinics to the Right Device 25:16 Flexible Subscription and Purchase Options 34:04 Integrating Devices into Clinics Successfully 38:32 Choosing the Right Device for Your Clinic 39:16 Common Mistakes in Device Purchases 40:11 Understanding Your Business and Market 42:46 Planning for Success with New Technology 46:18 The Importance of a Strong Servicing Team 51:00 Handling Device Repairs and Maintenance 01:04:09 The Future of Body Contouring and Skin Treatments 01:08:08 Laseraid's Vision and Expansion Plans 01:11:10 Advice for New and Growing Clinics   This podcast was sponsored by Laseraid   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US

Episode 280 hosts Victor Snyders, the CEO of Skin Renewal from Johannesburg , South Africa.  In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. 00:00 Introduction 02:38 Meet Victor Snyders: Co-Founder of Skin Renewal 04:05 The Origin Story: From Side Hustle to Full-Time Business 07:17 Navigating Early Challenges and Growth 12:55 Strategic Decisions and Business Philosophy 27:53 Current Scale and Operations of Skin Renewal 39:34 Consultation Process and Patient Care 43:02 Advice for Aspiring Business Owners 46:43 Planning Your Exit Strategy 47:00 Challenges of Selling a Medical Practice 47:55 Acquiring and Integrating Businesses 48:47 Private Equity and Risk Profiles 49:33 Valuing a Business Beyond Revenue 51:07 Building a Sustainable Work-Life Balance 53:16 Creating a Positive Work Culture 54:53 Employee Growth and Retention Strategies 01:03:35 Consistency in Medical Practices 01:07:41 Navigating Competition and Market Trends 01:09:44 Building a Strong Brand Identity 01:11:52 Patient Retention and Experience 01:21:34 Mistakes and Lessons in Business Growth 01:25:26 Digital Marketing and Online Presence 01:30:09 Future Plans and Legacy Building 01:32:56 Final Thoughts and Farewell   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US

Episode 279 hosts Charlie Abboud (Head of InstantCosmetics) & Dr Built Varinporn Amporndanai (Medical Director of InstantCosmetics).   InstantCosmetics is an Australian-based platform that provides cosmetic injectable scripting, training, medical compliance and product sales.   In this episode we discuss our guests roles within the company, what InstantCosmetics offers and it's key points of difference amongst other service providers in Australia.    This podcast was supported by InstantCosmetics   ***Special Offer: Get one months FREE scripts if you sign up before the end of 2024 and place your first stock order. Click this link to apply and don't forget to mention that this offer was from Inside Aesthetics podcast***    00:00 Introduction 00:28 Catch-Up and News 01:19 Apple's Patreon Fee Controversy 02:13 Introducing Our Guests: Charlie Abboud and Dr. Built 02:47 Charlie's Journey in the Aesthetic Industry 10:19 Dr. Built's Background and Role 13:10 Understanding Instant Cosmetics and Its Services 16:05 Regulations and Compliance in the Cosmetic Industry 19:45 The Role of Telehealth in Cosmetic Treatments 30:07 Recent Changes and Innovations at InstantCosmetics 33:00 Enhanced Audit Functionality 33:20 New Inventory System and Digital Drug Book 34:08 Revamped Website and Shop Experience 35:16 Continuous Improvement and Feedback 35:40 Training and Business Management 36:34 Supplier Partnerships and Competitive Pricing 38:36 Fully Functional CRM System 42:35 Onboarding and Support for Customers 48:12 Comprehensive Training Programs 52:07 Managing Complications and Remote Support 58:42 Unique Offerings and Business Support 01:01:51 Special Offer From InstantCosmetics   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US