Inside Aesthetics Woodrow Wilson - 'The importance of clinical photography' #285
Episode 285 re-hosts Woodrow Wilson, a professional photographer and the founder of 'Clinical Imaging' based in Melbourne, Australia.
We revisit this topic after last discussing it with Woodrow way back in episode 90. We discuss advancements in clinical photography, the pitfalls of using iPhones and iPads for clinical photos, the significance of consistent lighting, the ethical and legal aspects of patient photography, and the impact of AI on the industry.
Woodrow also shares insights from his global experiences, emphasizing the critical role of high-quality, objective clinical images in patient trust and marketing within the aesthetics field.
00:00 Welcome & re-introducing Woodrow
00:58 The Evolution of Clinical Photography
03:40 Woodrow's Journey into Clinical Photography
06:52 Understanding Clinical Photography
08:40 The Importance of Professional Photography Systems
13:34 Challenges and Misconceptions in Clinical Photography
19:56 Technical Aspects of Photography
28:33 The Role of Lighting in Clinical Photography
36:29 The Importance of Branding and Patient Resonance
37:22 Seamless Photography Systems and Data Security
40:12 Best Practices for Patient Photography Consent
42:53 The Impact of AI on Clinical Photography
46:28 Ethical Marketing and Regulatory Challenges
01:04:13 Global Perspectives and Staff Training
01:06:24 Future Innovations and Research in Clinical Imaging
01:09:09 Conclusion and Final Thoughts
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