Inside Aesthetics

Episode 317 hosts Jon Jacques (Social Media Expert & Founder of 'Viral Secrets' from Los Angeles, USA) In this episode we do something a bit different by focusing on the poorly understood world of social media. Whilst injectors and aesthetic businesses all have profiles on the various social media channels, most people have absolutely no idea how to use them! We learn from Jon about his early background as a professional magician and how he then changed course by working at a video advertising startup. It was in this role that he learnt how to leverage YouTube, Facebook and Instagram. He help grow the company to a $250 million valuation before being sold. With this experience, he's helped numerous celebrities and companies as big as Disney to scale their online presence virally. Jon has an intricate knowledge of how the algorithms work, what strategies can be used and how to make content creation seamless. Key topics we cover include what's important when making videos and reels, the value of authenticity vs chasing trends and the secret of batch content creation. At the end of the podcast we announce an exciting competition where one lucky listener will win a $15,000 prize to participate in a viral marketing campaign: VIRAL SECRETS GIVEAWAY - CLICK HERE TO APPLY 00:00 Introduction  00:47 Podcast Format and Changes 01:26 Guest Introduction: Jon Jacques 01:56 Jon's Journey from Magician to Entrepreneur 02:31 Social Media Strategies for Aesthetic Practitioners 06:46 The Importance of Authenticity and Engagement 15:01 Navigating Social Media Challenges  23:11 Balancing Personal and Professional Content 25:28 Overcoming Hesitations and Embracing Social Media 29:39 Testing and Experimenting with Content 31:00 The Power of Batching Content 33:40 Finding the Right Posting Frequency 35:11 The Secret to Social Media Success: Distribution 46:18 Leveraging AI and Tools for Social Media 48:25 Case Studies and Real-World Success 53:47 Exciting Competition Announcement 56:42 Conclusion and Final Thoughts SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

Episode 316 hosts Meg McNeil (Director & Registered Nurse from Brisbane, Australia) & Bek McNeil (Director & Business Manager from Brisbane, Australia) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. In Chapter 20 we discuss the success, challenges and future with two of the founders of Derm Haus. Our guests discuss their journey into the aesthetics industry, starting as a side hustle and growing it into a thriving business with two clinic locations and a team of 11.  They share how they created a supportive work culture, handling the financials and logistics of a growing business, and the importance of using each team member's strengths. We also cover their strategies for marketing, patient retention, and the impact of word-of-mouth referrals. Our discussion wraps with insights into future plans for Derm Haus, including a focus on women's health and regenerative medicine, and the challenges of maintaining a successful business in a rapidly changing industry.  00:00 Introduction 01:20 Business of Injecting: Episode Overview 02:26 Meet the Derm Haus Team 03:38 Starting the Business: Challenges and Growth 10:20 Bringing Bek Onboard  17:46 Client Selection and Business Strategies 20:42 Managing Stock and Team Consistency 26:59 Creating an Employee-Centric Workplace 28:05 Deciding on New Treatments and Devices 32:05 Pricing Strategies and Financial Management 37:15 Staff Retention and Incentives  41:09 Marketing and Brand Strategy 45:08 Future Plans and Business Growth  49:26 Reflecting on the Journey and Final Thoughts SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

Episode 315 hosts Dr Konstantin Frank (Aesthetic Doctor from Regensberg, Germany) In 'The Tox Talks' episodes we feature expert injectors who have significant experience in using botulinum toxins. These episodes explore our guests experiences using particular brands, the evolution of their injecting techniques and we get special insights into the subtle nuances of getting the best out of toxins. In Chapter 10 we talk about Letybo (made by Hugel, Korea) and how to get the best out of it. We discuss the unique properties of Letibotulinum toxin including its precision and reduced diffusion, which make it particularly effective for areas where precision can't be compromised. Konstantin shares his expertise on optimal injection techniques, addressing common challenges and how practitioners can achieve the best results. The conversation also delves into the importance of combining treatments for comprehensive aesthetic outcomes and the business implications of using different toxins. 00:00 Introduction  00:52 Conference Vibes and Guest Introduction 02:17 Discussion on Toxins and Techniques 03:03 Konstantin's Background and Expertise 04:35 Exploring Toxins: Techniques and Challenges 08:40 The Science Behind Toxins 11:50 Regulatory Challenges and Innovations 1 7:21 Advanced Injection Techniques 27:37 Touch-ups and Dosage Adjustments 28:49 Setting Patient Expectations 2 29:39 Exploring Toxin Reversal Methods 31:27 Understanding Toxin Duration and Onset 36:44 Discussing Toxin Resistance 38:55 Communicating Changes to Patients 45:59 Combining Treatments for Better Results 49:30 Business Considerations in Aesthetics 52:08 Conclusion NEW - WATCH THIS EPISODE ON YOUTUBE NEW - OR WATCH THIS EPISODE ON SPOTIFY CHECK OUT OUR PATREON & GET A 7 DAY FREE TRIAL CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

Episode 314 hosts Rogen Eulatic (Registered Nurse from Canberra, Australia) and Ashlee Middleton (Commercial Sales Manager of Laseraid from Melbourne, Australia). In this episode Dr. Jake Sloane and David Segal were out of the studio and recording live at The Fresh Life Conference. They delve into the importance of staying updated with aesthetic trends and how to navigate the device market. Rogen shares his journey of incorporating a Laseraid-supplied device into his clinic, emphasizing the significance of overcoming fear, doing your thorough research, and future-proofing his practice. The discussion also covers financial considerations, training, market competition, and how to choose the right device and company. Practical advice for both new and experienced aesthetic practitioners is discussed with emphasis on enhancing patient care whilst also focussing on business growth.  00:00 Introduction to Inside Aesthetics 00:49 Live from the Fresh Life Conference 01:14 Integrating Devices into Aesthetic Practices 01:53 Case Study: Rogen's Success with Laseraid 04:13 The Subscription Model Advantage 04:42 Market Trends and Economic Challenges 06:30 Overcoming Fear and Embracing Innovation 13:06 The Importance of Holistic Skin Care 16:57 Choosing the Right Device and Company 25:27 Successful Device Integration Strategies 29:26 Evaluating Device Costs and Clientele 29:57 Subscription Pricing Strategy 30:53 Clinic Operations and Time Management 31:51 Collaborative Clinic Dynamics 32:59 Adapting to Client Financial Variability 33:54 Long-Term Business Strategy 37:09 Choosing the Right Device 43:17 Training and Support for New Devices 49:11 Rental vs. Purchase Considerations 51:48 Final Advice and Encouragement NEW - WATCH THIS EPISODE ON YOUTUBE NEW - OR WATCH THIS EPISODE ON SPOTIFY CHECK OUT OUR PATREON & GET A 7 DAY FREE TRIAL   ACCESS THE IA OFFER MENTIONED IN THIS PODCAST (& use the discount code IA10) CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

Episode 313 hosts Dr Konstantin Frank (Aesthetic Doctor from Regensberg, Germany) In our ‘Masterclass Series’ we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, ‘The Tox Talks’) In Chapter 9 we do something different by discussing the entire range of fillers made by Croma. We learn about who Croma are, get an understanding about their portfolio of products and what features to look out for when choosing a filler.    00:00 Introduction to Inside Aesthetics 00:46 Live from the Fresh Life Conference 01:08 Masterclass Series: Fillers Discussion 02:22 Introducing Dr. Konstantin Frank 03:44 Exploring the Aesthetic Industry in Europe 05:59 Dr. Konstantin's Background and Journey 10:05 Deep Dive into Croma Fillers 20:37 Manufacturing Insights and BDDE Discussion 27:30 Croma Fillers: Unique Selling Points 29:23 Differences in Syringe Design Between Europe and Australia 29:51 Colour Coding and Safety in Injectables 30:05 Regulatory Approvals and Quality Control 30:48 Medical Devices vs. Drugs: A Legal Perspective 31:28 Minimally Invasive Procedures and Safety 31:48 Using Croma Products: A Detailed Guide 34:21 Tips for Practitioners Using New Products 36:59 The Importance of Proper Training and Education 37:19 The Role of Anatomy in Successful Injections 47:08 The Impact of Social Media on Aesthetic Medicine 51:27 Global Perspectives on Aesthetic Practices 56:29 Concluding Thoughts and Future Episodes   NEW - WATCH THIS EPISODE ON YOUTUBE NEW - OR WATCH THIS EPISODE ON SPOTIFY CHECK OUT OUR PATREON & GET A 7 DAY FREE TRIAL   ACCESS THE IA OFFER MENTIONED IN THIS PODCAST (& use the discount code IA10) CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US      

Episode 312 hosts Amy Wright (Registered Nurse from Melbourne, Australia) In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners. 0:00 Introduction 0:49 Guest introduction 2:19 Early career & chain clinics 3:57 Lessons from different clinics 5:29 Transition to own practice 8:17 Building a client-focused business 10:48 Starting her own business 11:53 Overcoming fears & first steps 13:33 Growing a team 16:38 Staff & client retention 17:51 Systemizing consultations 19:11 Shadowing & mentorship 22:46 Retention strategies 24:49 Brand building 28:09 Reducing key person risk 31:04 Transitioning out of clinical work 34:55 Training & team development 37:55 Handing over clients 41:23 Team personalities & matching 44:03 Differentiating services 47:23 Client experience focus 49:50 Future plans 53:32 Community & industry support 56:07 Patreon & community resources   SUBSCRIBE TO OUR PATREON FOR EXCLUSIVE PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

Episode 311 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 14 our hosts Dr Jake and David explore: the global rise in the use of GLP-1 medications the impact of the 'Trump tariffs' with a huge price hike of Mounjaro (GLP-1/GIP medicine) in the UK - and the implications on the pricing of aesthetic products in the future Kris Jenner's recent facelift and whether not looking your age is the new 'normal' a new on label indication for Botox (platysmal bands of the neck) and why injectors can't afford to ignore this region 00:00 Introduction to Inside Aesthetics 00:47 Welcome to the New Podcast Studio 01:29 Upcoming Conferences and Events 06:26 Exploring GLP-1: The Wonder Drug for Weight Loss 10:28 The Impact of GLP-1 on Aesthetic Practices 21:45 Price Hike in Weight Loss Drugs 23:42 Discussing Botox Price Hike Concerns 24:16 Understanding Gross Margins in Business 24:54 Promoting Our Patreon and Resources 25:17 Price Discrepancies in Pharmaceuticals 26:46 Celebrity Facelifts: The Case of Kris Jenner 28:05 Defining 'Natural' in Cosmetic Surgery 31:25 Combination Treatments for Best Results 37:35 New Trends in Botox Indications 38:36 Improving Consultation Processes 45:10 Concluding Remarks and Contact Information   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US  

Episode 310 hosts Dr Jimmy Wang (Cosmetic Physician from Brisbane, Australia) In our ‘Masterclass Series’ we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, ‘The Tox Talks’) In Chapter 8 we discuss BYRYZN Opuluxe V, a new topical skin booster product distributed by Hugel Aesthetics. We go through the science and inclusion of eight bioactive ingredients, the practical aspects of how to apply Byryzn, on-label and off-label uses, contraindications, patient selection, and some suggested marketing strategies.  00:00 Introduction  02:16 Introducing Dr. Jimmy Wang 02:37 Dr. Wang's Journey into Cosmetic Medicine 04:09 Differences in Clientele and Treatment Approaches 07:28 Exploring the BYRYZN Opuluxe V Product 11:09 Ingredients and Benefits of BYRYZN Opuluxe V 26:58 Application Methods and Clinical Protocols 29:56 Regulatory Questions and Off-Label Use 30:56 Patient Feedback and Clinical Observations 31:56 Objective Measurement and Imaging 36:28 Combination Treatments and Techniques 38:22 Contraindications and Adverse Reactions 42:29 Commercial Considerations and Pricing 47:09 Marketing and Compliance 49:37 Future of Regenerative Aesthetics 57:13 Final Thoughts and Tips     CHECK OUT OUR PATREON & GET A 7 DAY FREE TRIAL! BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

Episode 309 hosts Dr Shino Bay (Dermatologist from Miami, USA) Shino joins us in the 28th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction to Inside Aesthetics 00:47 Welcome to The Injector Diaries Chapter 28 02:48 Introducing Today's Guest: Shino Bay 03:18 Shino Bay's Early Life and Inspiration 05:17 Journey to Becoming a Doctor in the USA 08:29 Discovering Aesthetic Medicine 13:12 Pioneering Techniques and Training 17:27 Current Practice and Patient Demographics 19:27 Industry Insights and Future Directions 24:50 The Challenges of Looking Younger 25:46 Consultation Process Tips 26:54 The Importance of Patient Education 30:24 Spirituality and Aesthetics 40:10 Public Speaking and Personal Growth 44:39 Conclusion and Teaser for Next Episode 7 DAY FREE TRIAL OF OUR PATREON! GET EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY* CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US *ACCESS TO OUR WHATSAPP COMMUNITY IS ONLY FOR SUBSCRIBERS AND NOT THOSE ON OUR 7 DAY FREE TRIAL 

Dr. Raquel Amado, a dental surgeon from Kent specializing in regenerative aesthetics, and Dr. Anoob Pakkar-Hull, a cosmetic physician with a background in anesthesia, share their insights on innovative combination therapies. They delve into the benefits of microtoxin and NCTF, explore the evolving landscape of regenerative treatments, and discuss the transformative potential of polynucleotides and exosomes. The conversation also highlights an upcoming conference in the Azores, aimed at fostering unbiased discussions about these cutting-edge therapies.