Inside Aesthetics

Episode 287 hosts Dr Felix Bertram (Dermatologist and serial entrepreneur) from Zurich, Switzerland. In this podcast we do something very different and look beyond the business strategies of earning money from aesthetics. We discuss the importance of financial freedom, budgeting, and various investment options such as savings accounts, term deposits, stocks, property, gold, and cryptocurrency. We emphasize the importance of starting early, understanding the power of compound interest, and seeking professional financial advice. Our conversation also highlights the differences between venture capital, private equity, and the importance of having a succession plan for business owners. The episode ends with practical advice and insights for professionals seeking to enhance their financial literacy and future-proof their wealth. 00:00 Introduction  01:23 Introducing Dr. Felix Bertram 01:42 Wealth Creation for Professionals 05:23 Understanding Financial Freedom 06:29 Defining Passive Income 12:54 Budgeting and Saving Strategies 23:05 The Importance of Compound Interest 40:00 Diversification and Asset Classes 47:42 Long-Term Investment Strategies 49:06 The Importance of Fees in Investments 50:01 Allocating Income to Different Assets 51:19 The Changing Landscape of Property Ownership 58:04 Superannuation: A Secure Retirement Plan 01:02:13 Investing in Gold: A Safe Haven 01:07:15 Understanding Cryptocurrency 01:14:50 Venture Capital and Private Equity 01:23:09 Preparing Your Business for Sale 01:27:35 Final Thoughts on Wealth Creation   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US AND FOLLOW US ON INSTAGRAM

In our new 'Industry Updates' we'll bring you up to speed about news and reactions to pressing and important issues. These episodes will be published ad hoc and as soon as we can get them out. They do not replace our regular Friday podcasts and will be titled differently to help differentiate them. Chapter 3 of our Industry Updates hosted Jason McHeyzer, National Director of AHPRA (Australian Health Practitioner Regulatory Agency). With regulations very much in the Australian headlines yet again, we delve into the complexities of regulation within the cosmetic industry. We aim to clear up the confusion surrounding AHPRA’s role and its efforts to ensure a safe and fair practice environment - for both our patients and the practitioners. Jason elaborates on the balance between patient safety and ethical practice. We get the regulators perspective on what sparked their clamp down on cosmetic surgery and with it, non-surgical cosmetic treatments. The discussion also covers the process of handling complaints behind the scenes, the importance of practitioner competence, and we briefly touch on future pending regulations on cosmetic injectables later this year. (Watch out for a future episode with Jason when these future guidelines are published!) 00:00 Introduction 00:28 The Role of AHPRA in the Industry 01:06 Challenges in Communication and Regulation 02:31 Acknowledgements and Industry Updates 03:15 Introducing Jason  03:54 Jason Background and Role 04:42 Regulatory Challenges and Approaches 07:15 AHPRA's Structure and Recruitment 11:29 Complaints and Regulatory Actions 27:06 Cosmetic Industry Complaints and Data 32:08 Ethical Practices and Reporting 37:41 Anonymous Complaints and Vexatious Notifications 40:30 The Role of AI in Regulation  42:30 Advertising Guidelines and Compliance 45:58 Challenges with Before and After Photos 49:14 Laws vs Guidelines: Understanding the Differences 53:03 Proactive Regulation and Complaint Handling 56:18 Safety Concerns in Non-Surgical Procedures 01:03:40 Training and Competency in Cosmetic Medicine 01:12:15 Future of Nurse Prescribing and Scope of Practice 01:17:35 Concluding Thoughts and Future Guidelines CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US AND FOLLOW US ON INSTAGRAM

Episode 286 hosts Sam McEwin (Director of BizWisdom) from Melbourne, Australia. BizWisdom is an outcome-focused marketing agency who help reduce the burden of an increasingly complex digital landscape. We discuss the importance of using compliant strategies in digital marketing given the current regulations for cosmetic clinics. Sam shares his insights into reaching new clients, retaining existing ones, and standing out in a commoditized and competitive landscape. Our conversation covers the impact of SEO, social media, and email marketing, as well as unique tactics such as podcast advertising and direct mail. The episode provides valuable advice for small business owners on how to allocate budgets, create cohesive marketing strategies, and effectively use various channels to amplify their message.    00:00 Introduction 00:32 Marketing in Aesthetics: Current Landscape 00:49 Meet Sam McEwin: Digital Marketing Expert 01:54 Challenges and Strategies in Digital Marketing 05:19 Understanding Digital Marketing Services 09:58 The Value of Podcasts in Marketing 14:46 Effective Marketing Strategies for Clinics 17:09 The Importance of Knowing Your Audience 30:30 Building a Comprehensive Marketing Campaign 36:38 How Google Works: Enhancing Visibility 41:03 Understanding Google's Intent and Semantic Relevance 42:04 The Evolution of Google's Algorithm 42:18 The Role of Reviews and Social Media in SEO 44:46 Entity SEO and Building Authority 46:46 Consistency in Marketing Strategy 53:14 Budgeting for Small Business Marketing 01:03:57 The Importance of Retention and Customer Engagement 01:09:05 Effective Communication Strategies 01:14:36 Special Offers and Conclusion JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

In these new 'Industry Updates' we'll bring you up to speed about news and reactions to pressing and important issues. These episodes will be published ad hoc and as soon as we can get them out. They do not replace our regular Friday podcasts and will be titled differently to help differentiate them. Chapter 2 of our Industry Updates was an unscripted recording hosting Dr Gabi Caswell, a Cosmetic Physician from Queensland, Australia. Our discussion revolves around the evolving landscape of cosmetic medicine regulations in Australia. We explore the importance of continual professional development, the implications of corporate models on patient care, and the responsibilities of practitioners to uphold safety and standards. Dr. Caswell emphasizes the need for robust education within the industry and reflects on her extensive experience, sharing insights into past practices and future directions for ensuring high-quality patient care. The episode also touches on the potential consequences of the changing legal environment on both practitioners and patients. 00:00 Introduction 00:25 Meet Dr. Gabi Caswell 01:04 Dr. Caswell's Journey into Cosmetic Medicine 02:07 The Evolution of Cosmetic Medicine 03:43 Importance of Education and Patient Safety 04:50 Challenges in Cosmetic Medicine 08:46 Regulations and Corporate Influence 15:58 The Future of Cosmetic Medicine  36:38 The Intersection of Money and Medicine 36:57 The McDonald's Model in Healthcare 37:18 Practitioner's Responsibility to Patients 37:34 Navigating Clinic Employment Decisions 37:58 Building a Sustainable Practice 38:37 Regulations and Responsibilities 38:56 The Role of the TGA Act 39:16 Impact of Regulations on Practitioners 40:44 The Importance of Proper Training 43:29 Understanding S4 Medicines Regulations 46:49 Potential Industry Changes and Their Impacts 48:05 The Need for Formal Training Pathways 53:00 Corporate Entities and Compliance 55:21 The Role of Regulators 01:05:48 Cultural Attitudes Towards Appearance 01:09:30 Final Thoughts and Summary JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

NEW! In our new 'Industry Updates' we share news about pressing and important issues. These episodes will be published ad hoc and they do not replace our regular Friday podcasts! Chapter 1 of our Industry Updates was impromptu recording with Dr. John Holbrook and Dr. John Delaney from Fresh Clinics. Being the biggest compliance and scripting company in Australia, we quickly arranged this talk to discuss the impact of the Queensland Health fact sheet. This has sent shockwaves across the state and the wider injecting community around Australia. The document was released by Queensland Health in December and it highlights a number of regulations including the purchasing and storage requirements for Schedule 4 medications and the necessity for having doctors physically on-site in nurse-owned clinics. Our guests share insights from their own conversation with the regulators, their webinar feedback with their nurse customers and the broader implications for Australian cosmetic clinics. Our guests conclude by emphasizing the importance of patient safety, legal compliance and the practical realities for many nurse-led clinics. 00:00 Introduction and Purpose 00:03 Regulatory Update Overview 01:36 Details of the Fact Sheet 03:48 Industry Reactions and Webinars 05:10 Legal Interpretations and Concerns 14:28 Future Steps and Industry Impact 19:32 Broader Implications for Other States 26:19 Closing Remarks and Final Thoughts JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! JOIN OUR PATREON FOR EXCLUSIVE SUBSCRIBER-ONLY PODCASTS, WEEKLY EDUCATIONAL CONTENT & JOIN OUR WHATSAPP COMMUNITY CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

Episode 285 re-hosts Woodrow Wilson, a professional photographer and the founder of 'Clinical Imaging' based in Melbourne, Australia.  We revisit this topic after last discussing it with Woodrow way back in episode 90. We discuss advancements in clinical photography, the pitfalls of using iPhones and iPads for clinical photos, the significance of consistent lighting, the ethical and legal aspects of patient photography, and the impact of AI on the industry.  Woodrow also shares insights from his global experiences, emphasizing the critical role of high-quality, objective clinical images in patient trust and marketing within the aesthetics field. IA OFFER! Save 10% off any install & equipment with Clinical Imaging - click here for more information 00:00 Introduction to Inside Aesthetics 00:37 Welcoming Back Woodrow Wilson 01:30 The Evolution of Clinical Photography 04:12 Woodrow's Journey into Clinical Imaging 07:25 Importance of High-Quality Clinical Photography 11:42 Challenges and Misconceptions in Clinical Photography 20:27 Technical Aspects of Clinical Photography 29:06 Lighting in Clinical Photography 37:55 Seamless Cloud Integration in Photography 38:32 Data Security and Privacy Concerns 40:45 Best Practices for Patient Photography Consent 43:26 The Impact of AI on Clinical Photography 47:00 Ethical Marketing and Regulatory Challenges 01:04:04 Global Perspectives on Clinical Photography 01:06:57 Future Innovations and Research in Clinical Imaging 01:09:41 Conclusion and Final Thoughts CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US AND FOLLOW US ON INSTAGRAM

Episode 284 showcases our hosts Dr Jake Sloane & David Segal. In our 'What's trending in Aesthetics?' episodes we discuss popular topics doing the rounds on social media, issues being debated in injector forums or items showcased on the news. We'll cover controversies, big stories and themes that have got injectors and our industry talking. In Chapter 8 episode we delve into: 00:00 Introduction to Inside Aesthetics 00:32 What's Trending in Aesthetics 01:25 Personal Updates from Dr. Jake and David 04:05 Business Insights: Pricing Strategies 16:24 Back to Basics: Simplifying Skincare and Treatments 27:16 Ethical Marketing in Aesthetics 32:02 The Responsibility of Providing Reliable Treatments 32:29 Balancing Innovation and Safety in Medical Treatments 33:47 The Role of Social Media in Medical Criticism 34:28 The Impact of Influencers on Medical Opinions 35:40 Community Notes and Fact-Checking on Social Media 38:42 The Issue of Misinformation in Health Podcasts 42:20 The Influence of Celebrity Culture on Aesthetic Treatments 46:44 Critiquing Other Injectors' Work on Social Media 49:04 The Rise of Ozempic Face and Its Implications 54:37 The Trend of Nurses Starting Their Own Practices 01:02:59 Economic Predictions and Business Advice for Injectors 01:05:12 Conclusion and Listener Engagement     CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US AND FOLLOW US ON INSTAGRAM

Episode 283 hosts Bita Zadeh Farell, an Anaesthesiologist from California, USA. Bita joins us in the 25th chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe. Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners. 00:00 Introduction to Inside Aesthetics 00:31 New Year Plans and Reflections 02:06 Supporting the Podcast 03:29 Introducing Dr. Beta Farrell 03:48 Dr. Bita's Journey from Iran to the US 19:12 Challenges and Triumphs in Business 35:05 Patient Care and Treatment Philosophy 41:13 Integrating Eastern and Western Medicine 48:34 The Power of Placebo and Supplements 50:17 Understanding Patient Relationships 52:35 Setting Expectations and Saying No 59:06 Thoughts on Threads and Other Techniques 01:07:12 The Role of Ultrasound in Practice 01:12:50 Social Media Strategies for Medical Professionals 01:23:52 Future Plans and Teaching Aspirations 01:27:05 Final Thoughts and Reflections   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US

Episode 283 showcases our host, David Segal. In our final podcast of the year we launch a new mini-series called 'The Entrepreneurs'. These episodes will focus on pioneers in the business world. Our entrepreneurs will share their stories of success, failure, life-changing lessons and big decisions that they made. We'll showcase guests from all sorts of backgrounds to inspire our listeners. In Chapter 1 David shares his journey in aesthetics from the very beginning. From starting importing lasers from China with absolutely no experience, a chance opportunity led to him founding and managing the hugely successful 'Cosmos Clinic'.  After another chance meeting at an event, he was then invited to become the General Manager of Laser Clinics Australia - now the world's biggest chain clinic with over 250 locations in numerous countries.  These early successes led David and his partners to set their sights on the surgical world. They founded 'The Cosmetic Institute' (TCI) and within just 2 years they had disrupted the entire cosmetic surgery industry in Australia. At its peak TCI performed 100 breast surgeries a week and was turning over $40 million per year. But things came unstuck and David gives us a brutally honest account of what the root causes of this were and the most difficult period of his life.   This experience changed his mindset completely and David offers his insights into best business practices, financial management, and the importance of risk mitigation. We end on a note about the importance of planning for financial stability and wealth management for the future.   00:00 Introduction and New Beginnings 01:09 Introducing 'The Entrepreneur Series' 03:51 The Topic of the Day: Business Failures and Lessons Learned 05:19 Early Career and Business Ventures 14:57 The Genesis of Cosmos Clinic 24:07 The Birth of Laser Clinics Australia 33:16 Reflecting on the Chain Clinic Model 35:06 The Genesis Of The Cosmetic Institute (TCI) 40:57 Recruitment and Training of Surgical Staff 43:02 Business Model and Initial Success 45:18 Challenges and Scrutiny 52:39 Major Complications and Media Attention 56:14 The Beginning of the End 01:01:53 Lessons Learned and Moving Forward 01:16:24 Advice for Aspiring Business Owners 01:21:46 Final Thoughts and Reflections   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US      

Episode 281 hosts Richard New (CEO) and Ashlee Middleton (Commerical Sales Manager) of Laseraid. In this episode we discuss the shifting focus in the industry towards skin and device-led treatments. Our guests describe Laseraid's unique business model that offers affordable access to aesthetic devices through subscription, rent-to-own or outright purchasing options.    We explore the company's origins, its comprehensive service and support system, and its consultative approach to help clinics choose the right technology. We also delve into the challenges that clinic owners face when integrating new devices, from economic pressures to ensuring technology meets clinical and financial needs. We highlight the importance of researching and planning before investing in aesthetic technology and emphasize the flexibility and support that Laseraid provides.   00:00 Introduction and Context 00:36 Meet the Experts: Richard New and Ashley Middleton 00:59 The Evolution of Laseraid 02:13 Understanding Laseraid's Business Model 02:34 Richard New's Background and Insights 07:12 Economic Challenges and Market Trends 11:18 Laseraid's Unique Selling Proposition 14:55 Guiding Clinics to the Right Device 25:16 Flexible Subscription and Purchase Options 34:04 Integrating Devices into Clinics Successfully 38:32 Choosing the Right Device for Your Clinic 39:16 Common Mistakes in Device Purchases 40:11 Understanding Your Business and Market 42:46 Planning for Success with New Technology 46:18 The Importance of a Strong Servicing Team 51:00 Handling Device Repairs and Maintenance 01:04:09 The Future of Body Contouring and Skin Treatments 01:08:08 Laseraid's Vision and Expansion Plans 01:11:10 Advice for New and Growing Clinics   This podcast was sponsored by Laseraid   CLICK HERE TO JOIN OUR PATREON FOR ON DEMAND EDUCATION & SUPPORT CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST JOIN OUR LISTENER WHATSAPP GROUP & SEND US YOUR COMMENTS, SUGGESTIONS OR JUST SAY HI! CONTACT US