IA X Fresh Clinics: The State of Medical Aesthetics (Chapter 1)

May 27, 2025

01:06:23

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This is the first chapter of a new mini-series of bonus episodes in collaboration with Fresh Clinics. After 300 episodes we've decided to try something different - recording in a new studio, getting back to real life and in person recordings and to work with Fresh Clinics and some of their brand partners.

Three episodes will be published on Wednesday's (today, June 18th & July 9th) and a new killer feature is that you'll be able to watch the entire video of these podcasts either on Spotify or our YouTube channel!

In chapter 1 we host both of the co-founders of Fresh Clinics, Dr John Delaney & Dr John Holbrook. In this episode we discuss the findings of their comprehensive survey of around 200 Australian clinics, highlighting trends and challenges in the industry.

Key topics include the impact of new regulations, the role of business skills in clinical practices, and the evolving landscape of marketing strategies within the aesthetics sector. Our conversation touches on the integration of wellness and regenerative health with aesthetics, the importance of product quality over price, and the future growth of the industry.

00:00 Introduction to our New Miniseries

00:29 Our Guests

01:50 State of Medical Aesthetics: Survey Insights

09:00 Business Challenges in Aesthetics

17:02 Regulatory Concerns and Their Impact

24:23 Entrepreneurship and Business Strategy

32:57 Addressing Price Increases and Business Diligence

33:27 Mastering Financial Conversations with Patients

34:00 Case Study: Financial Discrepancies and Solutions

34:54 The Role of Social Media in Marketing

36:54 Building Local Community and Patient Referrals

38:45 Realigning Business Expectations and Industry Maturation