

A Product Market Fit Show | Startup Podcast for Founders
Mistral.vc
Every founder has 1 goal: find product-market fit. We interview the world's most successful startup founders on the 0 to 1 part of their journeys. We've had the founders of Reddit, Gusto, Rappi, Glean, Cohere, Huntress, ID.me and many more. We go deep with entrepreneurs & VCs to provide detailed examples you can steal. Our goal is to understand product-market fit better than anyone on the planet. Rated one of the world's top startup podcasts.
Episodes
Mentioned books

Sep 25, 2023 • 44min
Michael Hyatt, Founder of BlueCat | How to Survive Down Cycles and Get to Product Market Fit
Michael Hyatt founded BlueCat, which was sold for over $700M. Since then he’s shifted to the investor side and has invested in dozens of startups.Through it all, Michael has seen three financial crashes: the Dotcom boom and bust, the financial crash of 2008 and the recession we are facing today. He shares several insights on what it’s like to be a founder and investor through these storms.Founders should pay attention.Send me a message to let me know what you think!

Sep 18, 2023 • 15min
When Doing Customer Discovery, Don't Do This
95% of idea-stage startups fail because they don't solve an important enough problem in the first place. The most important part of customer discovery is to make sure you are solving real problems. But almost all founders do customer discovery wrong the first few times. Check out this episode to learn which mistakes you should avoid at all costs.Send me a message to let me know what you think!

Sep 12, 2023 • 31min
Myles Shedden, Founder of Chroma | How to NOT Find Product Market Fit
We've had plenty of episodes showing you what you should do. So here's an episode on what NOT to do.Myles is an exceptional founder, thoughtful and charismatic. But he's made plenty of mistakes: whether it's coming up with an idea the wrong way, doing fake customer discovery, or simply hiring too many employees. These are all mistakes I've made in my startup days. Mistakes you've also either already made or are about to make. Unless, of course, you learn how to avoid them.Send me a message to let me know what you think!

Sep 5, 2023 • 16min
The ONLY guaranteed way to find Product Market Fit
We talk about product-market fit constantly in this podcast. Hopefully, we learn from what others did and improve our chances of finding PMF. But, even if we do everything right, we may still fail to find PMF. That's why even repeat founders have only 1.5% chance of building a unicorn.But there is one way to guarantee that one day you will find product market fit. We explore that in this episode.Send me a message to let me know what you think!

Aug 28, 2023 • 33min
Marty Krátký-Katz, Founder of Blockthrough (Bootstrapped to ~$100M exit) | How Never Giving Up Leads to Product Market Fit
Marty (CEO of Blockthrough) is the definition of a “Founder Cockroach”—he can’t be killed. In this episode, he shares how after 12 years and 2 failed start-ups, he sold his company for nearly $100M.I've known Marty since my very first startup days. In 2013, we started our startups at the same time. I watched him take punches to the face for years. I watched him eat ramen noodles for way too long. And I watched him build an epic company and sell it.99.9% of founders won't be the next Steve Jobs. But 100% of founders can be the next Marty. Send me a message to let me know what you think!

Aug 21, 2023 • 16min
How to beat your main competitor
Every startup has the same competitor: Status Quo. Your customers have done things a certain way for many years. Status Quo might seem awful to you, but it's worked for them. It's entrenched. It's accepted. In many cases, it's loved. Classically, your product needs to be 10x better to beat Status Quo. But what does that really mean? What is 10x better? And 10x better for who? In this episode, we deep dive into the two ways to win vs. Status Quo: (1) finding the weak spot, and (2) if you can't beat them, join them. Send me a message to let me know what you think!

Aug 14, 2023 • 39min
Hamed Abbasi, Founder of Plooto | How to Pivot to Product Market Fit
Hamed Abbasi, Founder of Plooto, shares his journey of pivoting from a Bitcoin-based payment service to an Accounts Receivable and Accounts Payable platform for small businesses. He discusses the challenges of building a payment platform with Bitcoin, the importance of thorough research and understanding customer pain points, and the benefits of pivoting to automation and a subscription model. Additionally, he emphasizes the importance of customer interviews and understanding customer problems, and shares his vision of automating cash management for small businesses.

Aug 8, 2023 • 10min
How to find great startup ideas
Most bad ideas are born the same way. A founder says to themselves: "Wouldn't it be cool if...". I know because I did it. "Wouldn't it be cool if your workouts were automatically tracked" was the genesis for Gymtrack, my failed startup. When you do this, you are starting from the solution, not the problem. Great startup ideas come from uncovering real problems. That's why we always say that before Startup Mode, there's Research Mode.Send me a message to let me know what you think!

Jul 31, 2023 • 47min
Rodolphe Barrere, Founder of PotLoc | How to Find Product Market Fit
Finding Product Market Fit is often a long journey, especially if you're a first-time founder who jumps in with two feet and no upfront research. It took Rodolphe FIVE pivots to get from where he started to the $10M+ ARR startup he has today. This is the story of each one of those pivots. How and why he decided to make big changes each time, and how each pivot brought him closer to product-market fit.If you're looking for product market fit, you need to check this story out. Send me a message to let me know what you think!

Jul 24, 2023 • 15min
What insane focus looks like and why you need it to survive
Everyone pays lip service to focus, but few understand what it really means.Those who are truly focused often do things that look insane. That's why we say that before product-market fit, "Only the Insanely Focused Survive". Send me a message to let me know what you think!