Legacy Creator

Buyer behavior has changed. The industry has evolved. The culture has shifted. And because SO MUCH has changed over the past few years, it's time to adjust your approach when it comes to marketing your products and services.Today we're diving into the importance of infusing personality into your content to build trust with your audience and customers. Because TRUST is the key to growing a strong community, increasing your conversion rate, and building a successful business.We're covering:Importance of infusing personality into contentHuman-centric marketing for building trustEvolving buyer behavior in the marketBlend of short and long-form contentIncorporating lifestyle content in marketing strategyValue of content variety for audience engagementResources Mentioned:What is human-centric marketing? by MinderestOur 2024 Marketing Trends ReportOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

We had the privilege of interviewing Jass Stupak, a certified holistic nutritionist helping women go from bloated to blissful. Not only does she leverage her background in nutrition to help women holistically heal, but she also helps other nutritionists build their businesses as well as runs her own organic tea company.In this episode, we dove into:Jass' personal health journey that led to the creation of her organic tea company LeavesImportance of gut health and herbal remediesCommon factors contributing to cortisol spikesStress management tips for entrepreneursCandida and parasite cleansingOptimizing your nutrition so you can sustainably run your businessBalancing service-based and product-based businessesWays to maintain stamina and sustainability in businessWe hope you enjoy the episode!Jass' Links:InstagramTikTokNourish with JassLeavesThe Nourished PodcastOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

Hey there, lovely listeners! In this episode, we dove deep into the importance of strategic storytelling in your marketing efforts. We discussed the fine line between authentic expression and emotionally dumping on your audience, emphasizing the need for purposeful storytelling that adds value to your customers. We highlighted examples of successful marketing campaigns from big brands like Aerie, Snickers, and Coca-Cola, showcasing how strategic storytelling can drive engagement and sales. We also touched on the significance of processing emotions in private and ensuring that your business's social media presence remains focused on serving your audience. Tune in for some valuable insights on how to elevate your marketing game with purposeful storytelling!Highlights from the Episode:Importance of strategic storytelling in marketingDifferentiating between authentic expression and emotional dumpingExamples of successful marketing campaigns from big brands like Aerie, Snickers, and Coca-ColaEmphasizing the need for purposeful storytelling that adds value to customersPracticing processing emotions in private and maintaining a customer-focused social media presenceOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

Today we're diving into the topic of patience in entrepreneurship. More often than not, social media will have us thinking that we're behind or we need to grow our business more rapidly, but Lord knows it takes TIME to build a truly impactful business. In this episode, we discuss Steve Jobs and how his unique relationship with patience contributed to his and Apple's success. We also share personal anecdotes about the impatience that runs in our family because we want you to know that we're all in this together - this episode is just as much for us as it is for YOU.Ultimately, we want to encourage you to develop patience as a muscle, reset your expectations around business growth, embrace the mundane aspects of business, and start thinking in terms of decades rather than months or years to truly build a sustainable and impactful business.Works Mentioned: The Patience of Jobs by Daniel WahlOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

In this episode, we dove deep into the concept of moving BEYOND the passive states of watching, waiting, and hoping in your entrepreneurial journey and into powerful ACTION. Because here's the deal: Watching, waiting, and hoping is making you ZERO dollars. Action is where the real magic happens! You have to make moves, be proactive, and own the responsibility as the leader of your business in order to grow and succeed.We covered topics like:The 3 Types of Inaction: Watching, Waiting, & HopingComparisonPerfectionismWaiting to Have It All "Figured Out" (spoiler alert: no one has it all figured out)Faith Without Works Is DeadDisciplineThe Rewards of Taking ActionThe Power of Following Through on Your IdeasGrowing into More ResponsibilityEmbrace discipline, take control of your business, and prioritize action over perfection. Remember: Messy action is always better than perfect inaction.We hope this episode lights a fire under your butt & calls you into powerful action. We'll catch you in the next one!OUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

Today we're diving into some of the unethical marketing practices we've noticed in the Wild Wild West that is The Internet.In this episode, we highlighted the dangers of marketing that lacks context, emphasizing the negative impact it can have on businesses, communities, and aspiring entrepreneurs. And we stressed the importance of providing a full picture, being honest, and operating with integrity in the online space.Throughout the episode, we shared personal examples of how we strive to maintain transparency in our own marketing efforts. From sharing client success stories to providing context in Instagram graphics, we demonstrated how creativity and strategic thinking can enhance marketing without compromising honesty.And as always, we wrapped up the episode by offering some key takeaways for you, encouraging you to assess your digital presence, get creative with your marketing strategies, and practice discernment when consuming online content. By focusing on integrity, transparency, and context in marketing, we aim to elevate the standards of the online business space and foster trust and respect among our communities.OUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

Today, we're tackling the tough topic of how entrepreneurship can freakin' SUCK sometimes...As entrepreneurs, we often see the glamorous side of running a business on social media, with posts showcasing success, wealth, and freedom. However, the reality is that entrepreneurship comes with a significant amount of responsibility, sacrifice, and risk-taking. It's not always easy, and there are many highs and lows along the way.Throughout the episode, we discuss the importance of embracing the full picture of entrepreneurship, including the challenges and discomfort that come with it. We emphasize the need to acknowledge the responsibility that accompanies building a business and the importance of having a strong vision to guide you through the tough times.We share personal anecdotes and practical tips for navigating the "sucky" seasons of entrepreneurship. From leaning on your support system and finding ways to blow off steam to prioritizing your physical and mental health, we highlight the importance of self-care and resilience in the face of adversity.Ultimately, it's normal to face resistance and challenges in entrepreneurship. By staying true to your vision, seeking support from loved ones, and taking care of yourself, you can weather the storms and come out stronger on the other side.Join us as we explore the real, raw side of entrepreneurship and provide insights and strategies to help you thrive in the face of adversity. Remember, you're not alone in this journey, and together, we can overcome the sucky seasons and continue to grow and succeed in our businesses.OUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

Corina is the Artist behind Wild & Free Jewelry. She hand makes magical crowns and upcycles jackets from vintage denim. And we had the absolute honor of interviewing her! We discussed topics such as:✨The origin story of Wild & Free Jewelry✨Building a loyal community of customers online✨Business growth✨The creative process✨What it's like being a full-time artist & maker✨Learning how to price your work as an artist✨Finding your unique creative voice✨And more... It was such a delight to have her on the podcast and discuss all the intricacies of running an online business while being a full-time artist. We hope you enjoy!Corina's Links:WebsiteInstagramEtsyOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

In this episode, we dove deep into the concept of authority building in the entrepreneurial space, but with a twist. We discussed the common misconception that authority is the KEY to success and respect in the online business world. Excessive focus on authority can actually stifle creativity and create barriers between entrepreneurs and their communities. By placing too much emphasis on authority, we risk becoming out of touch with our audience, which can hinder the trust-building process that is so crucial in today's skeptical online climate.During the episode, we explored the unhealthy obsession with authority in the online space and how it can lead to an unhealthy business mindset. We shared personal experiences and insights on how striving to be perceived as an authority can lead to anxiety and a lack of authenticity. Being true to yourself and leading from a place of genuine power and confidence is much more important than trying to prove your worth through accolades and achievements. Besides, this obsession with authority can actually create a *disconnect* with our audience, as it can make us seem unapproachable and out of touch. Building trust and creating a brand presence that invites partnership and encourages connection is far more valuable than simply being SEEN as an authority figure.To wrap up, we offered practical advice on how to build TRUST with your audience, which is the true cornerstone of a successful and impactful online presence. Being authentic, creating bridges to connection through understanding and empathy, and consistently showing up to display knowledge and expertise is the best way to build that trust. Focus on providing solutions and value for your audience rather than just showcasing your own achievements. By doing so, you can establish a genuine connection with your community, which is the foundation of a lasting and respected business legacy. We hope this conversation leaves you feeling empowered to embrace your unique identity and to build your businesses from a place of service and authenticity.Timestamps:00:00 - Introduction01:45 - The Pitfalls of Authority-Building Content08:35 - Your Content Should Be for Your Customers11:35 - Striving to Prove Yourself21:33 - Authority Building Can Deter Your Customers29:28 - It's Not About Authority. It's About Trust.31:20 - Action Items: How to Build Trust with Your CustomersOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives

In this episode of Legacy Creator, we dove deep into the importance of authenticity and creativity in entrepreneurship, especially when it comes to your digital presence and marketing. We've begun to notice a shift in the entrepreneurial landscape - a shift towards a more genuine and innovative approach to business that aligns with your personal values and passions. And we believe that, as creative entrepreneurs, we have a duty to move beyond the constraints of traditional molds and frameworks, and learn how to fuse our unique identity and creativity into our marketing. Because THAT is how we'll ultimately cut through the noise and STAND OUT in the online space. We shared our reflections on the past year and the changes we're anticipating for the new year, not just for ourselves but for the collective entrepreneurial community. We've noticed a craving for a new wave of entrepreneurship, one that prioritizes feeling ALIVE and ALIGNED in your work over merely fitting into pre-existing molds. We discussed our latest project, Vivid Creative, as an example of how we're embodying this shift in our own business. By sharing our journey, we hope to inspire YOU to do business differently and  find joy and connection in your work. And as always, we provided Action Items for you to help you stand out in the saturated online space. Get aligned with your vision, explore your unique style, and create content that comes from a deeper place within yourself. Move people with your content, create an emotional response, and develop a signature sound that's instantly recognizable. By doing so, we believe you can foster deeper connections with your customers, leading to lasting trust and, ultimately, growth for your business. Timestamps:00:00:00 - Introduction00:01:32 - A Shift Is Happening00:08:26 - Authenticity & Originality in Content Creation00:13:31 - Your Signature Sound00:20:56 - What Is the Purpose of a Creator?00:27:10 - Action ItemsOUR SOCIALS:InstagramYouTubeTHE AWAKENING:The BlogWork With Us90-Day Profit PlannerThe Awakening Archives