Legacy Creator

In this episode of Legacy Creator, we dive deep into the concept of humility in business and the importance of remaining accessible to our communities as entrepreneurs. We explore the common pitfalls that lead us to adopt a "high horse" mentality, often without even realizing it, and how this can hinder our growth and connection with others. Through candid discussions, we share personal experiences and insights on the necessity of being open to learning, networking, and embracing opportunities, even when they come with challenges. Our goal is to inspire you to reflect on your own business practices and encourage you to foster genuine connections that can lead to impactful growth.A High-Level Overview of the Episode:The significance of humility in entrepreneurshipReasons why entrepreneurs may isolate themselvesThe balance between setting boundaries and being accessibleThe importance of learning from every opportunity, even challenging onesHow to remain open to networking and collaborationThe role of communication in building trust with clients and peersThe ongoing journey of personal and professional growthEncouragement to embrace learning as a lifelong endeavor00:00 - Introduction01:38 - Reasons Why We Get on Our High Horse06:24 - Boundaries at All Costs17:44 - Free 90-Day Profit Planner18:25 - Being Accessible, Networking, & Building Relationships29:23 - We Never Fully Arrive: The Importance of Ongoing Development35:08 - Food for ThoughtLEGACY CREATOR:InstagramYouTubeTHE AWAKENING:InstagramNewsletterWork With Us

In this episode, we have the honor of being joined by our brilliant father, Don W. Long, a seasoned entrepreneur with a wealth of experience in sales and business. He shares his journey into entrepreneurship, starting from humble beginnings and building multiple successful businesses over the years. We delve into the importance of sales, influence, and communication in business, highlighting key strategies and lessons learned from his extensive experience.Don W. Long is a sixth-generation entrepreneur with a passion for sales and business development. Starting his entrepreneurial journey in the early 1980s, Don has co-founded and led multiple successful businesses, ranging from door-to-door sales to landscape management companies. With a focus on mastering the art of sales and influence, Don has honed his skills over the years to become a top performer in the industry.Key Topics Discussed:Importance of learning to make friends with pain in entrepreneurshipThe significance of influence over manipulation in salesDon's journey into entrepreneurship and the businesses he has builtThe role of communication and rapport in sales successPractical tips for improving sales skills, including using the DISC assessmentStories of competing for contracts and the importance of asking for the businessThe value of follow-up in sales and fostering long-term relationships with clientsDon's approach to sales and the hot, warm, cold list strategy for managing leadsLessons learned from Don's experiences in sales and business developmentThe impact of persistence and communication in achieving sales successThis episode provides valuable insights and practical advice for entrepreneurs looking to enhance their sales skills and grow their businesses effectively. We hope you enjoy!Resources:Don's WebsiteDon's Free Resource: Unleash Your Power, Double Your SalesThe Official DISC Assessment00:00 - Introduction01:50 - The Start of Don's Entrepreneurial Journey11:00 - Door to Door Sales12:18 - The Importance of Becoming16:08 - Making Friends with Pain18:08 - DISC Test & How to Effectively Communicate27:30 - The Awakening Archives28:33 - Love Languages30:35 - A Sales Story: How Don Beat His Competitors37:03 - The Importance of Following Up with Potential Clients41:50 - Simplifying Your Process with a Hot, Warm, Cold Lead List44:48 - Tips for Building a Successful Sales Team47:47 - Advice for Becoming an Effective LeaderLEGACY CREATOR:InstagramYouTubeTHE AWAKENING:InstagramNewsletterWork With Us

What do you want for your life? And are you actually GOING for the things you desire?In today's episode, we're diving into the importance of believing in and pursuing your unique dreams and desires - for your life and your business. Your desires are unique to you, and they were placed in your heart for a specific reason and purpose. It's time to uncover your dreams, pursue your innate desires, and unleash your full potential.In this episode, we discussed:The importance of believing in and pursuing your unique dreamsBalancing "what's realistic" with what you innately desireSurrounding yourself with the evidence of what's possibleTaking action to bring your dreams to fruitionDefining what "more" looks like for youAnd more...We hope you enjoy the episode!LEGACY CREATOR:InstagramYouTubeTHE AWAKENING:InstagramNewsletterWork With Us

Buyer behavior has changed. The industry has evolved. The culture has shifted. And because SO MUCH has changed over the past few years, it's time to adjust your approach when it comes to marketing your products and services.Today we're diving into the importance of infusing personality into your content to build trust with your audience and customers. Because TRUST is the key to growing a strong community, increasing your conversion rate, and building a successful business.We're covering:Importance of infusing personality into contentHuman-centric marketing for building trustEvolving buyer behavior in the marketBlend of short and long-form contentIncorporating lifestyle content in marketing strategyValue of content variety for audience engagementResources Mentioned:What is human-centric marketing? by MinderestOur 2024 Marketing Trends ReportLEGACY CREATOR:InstagramYouTubeTHE AWAKENING:InstagramNewsletterWork With Us

We had the privilege of interviewing Jass Stupak, a certified holistic nutritionist helping women go from bloated to blissful. Not only does she leverage her background in nutrition to help women holistically heal, but she also helps other nutritionists build their businesses as well as runs her own organic tea company.In this episode, we dove into:Jass' personal health journey that led to the creation of her organic tea company LeavesImportance of gut health and herbal remediesCommon factors contributing to cortisol spikesStress management tips for entrepreneursCandida and parasite cleansingOptimizing your nutrition so you can sustainably run your businessBalancing service-based and product-based businessesWays to maintain stamina and sustainability in businessWe hope you enjoy the episode!Jass' Links:InstagramTikTokNourish with JassLeavesThe Nourished PodcastLEGACY CREATOR:InstagramYouTubeTHE AWAKENING:InstagramNewsletterWork With Us

Hey there, lovely listeners! In this episode, we dove deep into the importance of strategic storytelling in your marketing efforts. We discussed the fine line between authentic expression and emotionally dumping on your audience, emphasizing the need for purposeful storytelling that adds value to your customers. We highlighted examples of successful marketing campaigns from big brands like Aerie, Snickers, and Coca-Cola, showcasing how strategic storytelling can drive engagement and sales. We also touched on the significance of processing emotions in private and ensuring that your business's social media presence remains focused on serving your audience. Tune in for some valuable insights on how to elevate your marketing game with purposeful storytelling!Highlights from the Episode:Importance of strategic storytelling in marketingDifferentiating between authentic expression and emotional dumpingExamples of successful marketing campaigns from big brands like Aerie, Snickers, and Coca-ColaEmphasizing the need for purposeful storytelling that adds value to customersPracticing processing emotions in private and maintaining a customer-focused social media presenceLEGACY CREATOR:InstagramYouTubeTHE AWAKENING:InstagramNewsletterWork With Us

Today we're diving into the topic of patience in entrepreneurship. More often than not, social media will have us thinking that we're behind or we need to grow our business more rapidly, but Lord knows it takes TIME to build a truly impactful business. In this episode, we discuss Steve Jobs and how his unique relationship with patience contributed to his and Apple's success. We also share personal anecdotes about the impatience that runs in our family because we want you to know that we're all in this together - this episode is just as much for us as it is for YOU.Ultimately, we want to encourage you to develop patience as a muscle, reset your expectations around business growth, embrace the mundane aspects of business, and start thinking in terms of decades rather than months or years to truly build a sustainable and impactful business.Works Mentioned: The Patience of Jobs by Daniel WahlLEGACY CREATOR:InstagramYouTubeTHE AWAKENING:InstagramNewsletterWork With Us

In this episode, we dove deep into the concept of moving BEYOND the passive states of watching, waiting, and hoping in your entrepreneurial journey and into powerful ACTION. Because here's the deal: Watching, waiting, and hoping is making you ZERO dollars. Action is where the real magic happens! You have to make moves, be proactive, and own the responsibility as the leader of your business in order to grow and succeed.We covered topics like:The 3 Types of Inaction: Watching, Waiting, & HopingComparisonPerfectionismWaiting to Have It All "Figured Out" (spoiler alert: no one has it all figured out)Faith Without Works Is DeadDisciplineThe Rewards of Taking ActionThe Power of Following Through on Your IdeasGrowing into More ResponsibilityEmbrace discipline, take control of your business, and prioritize action over perfection. Remember: Messy action is always better than perfect inaction.We hope this episode lights a fire under your butt & calls you into powerful action. We'll catch you in the next one!LEGACY CREATOR:InstagramYouTubeTHE AWAKENING:InstagramNewsletterWork With Us

Today we're diving into some of the unethical marketing practices we've noticed in the Wild Wild West that is The Internet.In this episode, we highlighted the dangers of marketing that lacks context, emphasizing the negative impact it can have on businesses, communities, and aspiring entrepreneurs. And we stressed the importance of providing a full picture, being honest, and operating with integrity in the online space.Throughout the episode, we shared personal examples of how we strive to maintain transparency in our own marketing efforts. From sharing client success stories to providing context in Instagram graphics, we demonstrated how creativity and strategic thinking can enhance marketing without compromising honesty.And as always, we wrapped up the episode by offering some key takeaways for you, encouraging you to assess your digital presence, get creative with your marketing strategies, and practice discernment when consuming online content. By focusing on integrity, transparency, and context in marketing, we aim to elevate the standards of the online business space and foster trust and respect among our communities.LEGACY CREATOR:InstagramYouTubeTHE AWAKENING:InstagramNewsletterWork With Us

Today, we're tackling the tough topic of how entrepreneurship can freakin' SUCK sometimes...As entrepreneurs, we often see the glamorous side of running a business on social media, with posts showcasing success, wealth, and freedom. However, the reality is that entrepreneurship comes with a significant amount of responsibility, sacrifice, and risk-taking. It's not always easy, and there are many highs and lows along the way.Throughout the episode, we discuss the importance of embracing the full picture of entrepreneurship, including the challenges and discomfort that come with it. We emphasize the need to acknowledge the responsibility that accompanies building a business and the importance of having a strong vision to guide you through the tough times.We share personal anecdotes and practical tips for navigating the "sucky" seasons of entrepreneurship. From leaning on your support system and finding ways to blow off steam to prioritizing your physical and mental health, we highlight the importance of self-care and resilience in the face of adversity.Ultimately, it's normal to face resistance and challenges in entrepreneurship. By staying true to your vision, seeking support from loved ones, and taking care of yourself, you can weather the storms and come out stronger on the other side.Join us as we explore the real, raw side of entrepreneurship and provide insights and strategies to help you thrive in the face of adversity. Remember, you're not alone in this journey, and together, we can overcome the sucky seasons and continue to grow and succeed in our businesses.LEGACY CREATOR:InstagramYouTubeTHE AWAKENING:InstagramNewsletterWork With Us