In this episode, we dove deep into the concept of authority building in the entrepreneurial space, but with a twist. We discussed the common misconception that authority is the KEY to success and respect in the online business world. Excessive focus on authority can actually stifle creativity and create barriers between entrepreneurs and their communities. By placing too much emphasis on authority, we risk becoming out of touch with our audience, which can hinder the trust-building process that is so crucial in today's skeptical online climate.

During the episode, we explored the unhealthy obsession with authority in the online space and how it can lead to an unhealthy business mindset. We shared personal experiences and insights on how striving to be perceived as an authority can lead to anxiety and a lack of authenticity. Being true to yourself and leading from a place of genuine power and confidence is much more important than trying to prove your worth through accolades and achievements. Besides, this obsession with authority can actually create a *disconnect* with our audience, as it can make us seem unapproachable and out of touch. Building trust and creating a brand presence that invites partnership and encourages connection is far more valuable than simply being SEEN as an authority figure.

To wrap up, we offered practical advice on how to build TRUST with your audience, which is the true cornerstone of a successful and impactful online presence. Being authentic, creating bridges to connection through understanding and empathy, and consistently showing up to display knowledge and expertise is the best way to build that trust. Focus on providing solutions and value for your audience rather than just showcasing your own achievements. By doing so, you can establish a genuine connection with your community, which is the foundation of a lasting and respected business legacy. We hope this conversation leaves you feeling empowered to embrace your unique identity and to build your businesses from a place of service and authenticity.

Timestamps:
00:00 - Introduction
01:45 - The Pitfalls of Authority-Building Content
08:35 - Your Content Should Be for Your Customers
11:35 - Striving to Prove Yourself
21:33 - Authority Building Can Deter Your Customers
29:28 - It's Not About Authority. It's About Trust.
31:20 - Action Items: How to Build Trust with Your Customers

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