Stay Paid Podcast

Needing to move to a new area can send a real estate agent into a tailspin. Without the local cache of contacts they’ve sometimes spent years building and nurturing, some agents simply quit the biz. But others—like this week's Stay Paid guest Chris Erdmann, CEO and co-owner of Blu.Ink Real Estate—do what’s necessary to build a new sphere and succeed in putting down fresh roots. Join us and find out the serendipitous events that can happen when you stay open to meeting new people, how to start a conversation that puts others at ease and invites them to engage with you, and one of the biggest mistakes agents make that causes them to lose market share. 💥 Visit the home of Stay Paid at remindermedia.com to explore the world’s best marketing. Connect | Resources FREE e-book: Getting Started with Relationship Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:57     Chris’s business bio 2:27     An intentional reboot 4:48     Serendipitous relationships 8:19     Breaking the ice | GOLDEN NUGGET 10:18   Controlling the controllables  12:39   300+ touchpoint system 16:10   Cost and value of system 19:37   Biggest mistakes agents make 20:06   Balancing business and leading people 21:26   Origin of Blu.Ink name 24:42   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    

Unlike Thanksgiving and Christmas, clients typically don’t anticipate hearing from their service providers on Valentine’s Day—which is something you can use to your advantage. Anytime you reach out unexpectedly, you interrupt the pattern your clients have become accustomed to, and that makes you stand out from your competition. In this episode, we’re sharing five ways to get noticed by showing your clients some love this Valentine’s Day. Join us to hear captivating and fun suggestions for increasing client engagement on social media, a quick and easy way to create a Valentine’s-themed blog for your website, and a clever way to promote your brand while also engaging your social media followers. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Visit our Resource Library and search “Valentine” to select and download FREE Valentine’s Day printables you can give to clients and use to promote your business. ·      10 Valentine’s Day Real Estate Marketing Ideas While you’re there, check out our other free resources, including e-books, more printables, and lead magnets to attract new leads.   0:00     Introduction 0:57     Marketing during holidays 1:57     #1: Social media campaigns and content ideas 5:28     #2: Send Valentine’s Day cards     7:22     #3: Raffle a romantic gift     8:04     #4: Post a Valentine-themed blog     8:55     #5: Get involved in charitable events 10:52     Action Item Heartfelt Hustle: 5 Valentine's Day Marketing Ideas   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    

This week on Stay Paid, Krisztina Bell—Georgia real estate agent and proud owner of two staging companies—shares how working with a stager can help agents boost their clients’ and help quickly sell a home for top dollar. She also explains how she collaborates with other local stagers and large companies like Sherwin-Williams to grow her referral network, build a robust reputation, enhance her credibility, and solidify the trust others have in her work. Join us to discover four timely lessons that contribute to a modern business owner’s long-lasting success., the most important criterion to assess in another company before engaging in cross-promotion, and the value of collaborating with local competitors to provide education to your market. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Website: novacancy-atl.com ·      Website: virtuallystagingproperties.com ·      Connect with Krisztina on social media by searching: @krisztinabell ·      FREE lead magnet: Exterior Home Projects That Increase Value You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:04     Guest introduction 1:44     Kristina’s backstory 3:41     Two keys to success     5:08     Golden Nugget: focus and consistency 6:58     Early collaboration projects     9:43     Choosing your collaborative partners 10:22   Covert “market analysis” 11:46   Collaboration with Sherman-Williams 15:41   Assisting agents with home staging 16:40   Collaboration with Benjamin Moore 17:49   Marketing home staging as a value add 19:44   “Working with” rather than “working for” 21:33   About virtual staging 23:41   Education to build relationships 27:16   Luke’s advice for presentations 30:05  Action Item Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing How Collaboration Fuels One Entrepreneur’s Business

We’re a month into the new year, and we’ve taken stock of how ReminderMedia (the company behind Stay Paid) performed in 2023. The bottom line: we missed our revenue goals. But more importantly, we figured out why. In today’s Silver Dollar episode, we’re sharing the super valuable lesson we learned to stop you from making the same mistake that cost us millions of dollars in lost opportunity. Join us to find out the litmus test you must apply to your thinking before making any business decision, the indispensable business tool that will guide you toward wise choices and away from dangerous ones, and the single behavior that crushes any hope you have of achieving your goals and how to stop it. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.   Connect | Resources FREE printable resources you can use to stay focused on the goals that matter: ·      Yearly Goal Planner: Includes planners for your day, week, and month ·      KPI Tracking Sheet: A tool to help you track and measure your progress You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Look for patterns 2:24     Half-hearted commitment 3:22     The mistake we made     7:10     Be okay with saying no 8:21     Don’t deviate from your vision 9:38     Don’t settle for passive approval 12:01   Should you should angry 14:32   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    

In this episode of Stay Paid, we have a dynamic conversation with Byron Lazine, COO of BAM (Broke Agent Media). We discuss the current challenges facing the real estate industry and what agents can do to best prepare for the inevitable changes they will bring. Byron offers an optimistic perspective on the future, envisioning a positive transformation that could elevate the entire profession. Join us to find out what changes lie on the horizon that will redefine what it means to be a professional real estate agent, discover three strategies that agents need to use to master the turbulence created by the recent commission lawsuit and NAR scandals, and listen as Byron unveils the primary tactics that have made his agents the #1 transaction team in Connecticut. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Website: nowbam.com ·      Learn about and subscribe to BAMx to strengthen your marketing, content, and business. ·      Attend the BAM Pro Ball, a free virtual conference featuring an all-star lineup of presenters, on February 7, 2024. You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:01     Byron’s business bio 3:03     The motivation to create BAM 5:49     Analyze the content you consume     8:42     The rise in professional standards 10:28   The cost of business is going to go up     12:05   Future of NAR 13:10   Agents need to be prepared to respond 17:10   Top lead-gen marketing strategies 19:29   Follow up benchmarks 20:35   Systematize the first 24 hours 22:57   Use of AI 24:04   The inside scoop on FUB sale 26:54   BAM Pro Bowl conference 27:39   Comments about Ricky Caruth 29:29   Authenticity is to be admired 31:09   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Learn how case studies can effectively showcase value, skills, and inspire potential clients. Discover tips for creating compelling case studies, highlighting expertise, and capturing emotional impact. Find out how to create engaging visuals and content, keep the case study concise, and include a compelling call to action. Apply these tips to create impactful and differentiated case studies.

In just two years, Deborah Morton, owner of Clareo Real Estate in Marietta, Georgia, has achieved an impressive $65M in transaction volume. Even so, she, like many, is dismayed by the numerous pressing challenges facing the real estate industry, including the public’s generally negative impression of the business. However, she believes the industry has contributed to many of its own problems. For her part, she’s improving her own agency’s performance by putting her effort and energy into leveling up her agents’ skills. Join us to hear about the three key activities new agents need to habitually practice to become superior agents, how to authentically build relationships with clients to drive referrals, and the mindset and critical approach needed to grow a real estate business. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources ·      Connect with Deborah on Instagram or Facebook by searching clareorealestate ·      FREE e-book: Getting Started with Relationship Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:30     Deborah’s business bio 3:22     Addressing issues plaguing real estate 4:47     Need for better training and education 6:38     Professionals train for success 9:19     Coaching for success | Daily routine 12:53   Advise: focus on lucrative marketing 15:20   Authentic, giving relationships drive business 18:26   The marketing trifecta: education, social proof, relationships 20:10   Advice: assess your skills and knowledge | Examples 25:49   Advice: leads for new agents 27:17   Call/door knocking script 28:54   Advice: Focus on profitability 33:53   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/    

Every industry at some point experiences a shift in the market. But rather than lament this fact, you need a plan to adjust to the changing circumstances. We review four well-advised principles that have proven time and again to help proactive businesses stay on track and even thrive where others fail. They represent the collective wisdom of successful entrepreneurs, respected authors, lessons learned from the 2008 real estate market, and our own experiences. Join us to find out the single strategic approach that needs to drive every decision, how to ensure you retain the confidence of your employees and customers, the smartest investments you can make to improve efficiency while cutting costs, and why focusing on the basics—and what that really means—is fundamental to securing your future. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Growth Hacking You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:41     All markets experience shifts 2:57     #1: Lead with revenue 5:23     #2: Communicate, communicate, communicate 7:25     #3: Leverage technology and automation     9:35     #4: Focus on selling your value proposition 12:07   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   How to Thrive in a Shifting Market | 4 Top-Notch Strategies

This week we speak with Taley Hunt, founder and CEO of the Taley Hunt Home Group in Columbia, South Caroline. When Taley first got into real estate three years ago, she knew literally nothing about the business—as she says, she went into it blind. So how did a military wife whose husband got transferred to a different state in the middle of COVID, who had no job, and who discovered she was pregnant the same day she took her license exam end up selling 28 homes as a solo agent in her first year? Join us to find out how she used Facebook groups to build a network of followers and referral agents that produced most of her initial business, the dramatic effect that sharing her personal journey and goals had on her engagement with followers and her referral rate, what she recommends new agents do and that she wishes she had done when she first started as an agent, and how she’s helping moms start careers as agents, supporting them in ways she never experienced. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Real estate coaching community for moms: MOMward: Real Estate Mastery ·      Instagram: @taleyhunt You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:42    Taley’s backstory 3:09     Network using local Facebook groups 4:58     How audience grew so fast     6:46     Share your journey – Golden Nugget 10:14   Combining referrals and social media 11:34   Using client events (examples) 13:40   Office management and team growth 14:50   Advice for success 17:55   Coaching moms in real estate 20:50     Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Every business owner knows they need to be active on social media, but many struggle to do it with the regularity required to make an impact. Managing social media is work, demanding time and effort to create and post content, engage followers, and track analytics. It’s little wonder that many feel like they’re fighting a battle between participating in social media and actually running their businesses. We feel your pain, so we’re offering seven tips to help you streamline and automate your social media management. Join us to find out how users interact with Facebook and what that means for the content you post, the best and worst days and times to post and how you can determine when your audience is most active, and suggestions for tools to automate what you should and how to stay engaged when automation is not an option. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Visit staypaidpodcast.com/digital for a special discount and discover how easy social automation can be. ·      FREE Social Media Bundle: Motivational Quotes – Use this package of social media graphics to up your game and encourage engagement! Download the .zip file to get started. You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:11     Tip #1: Identify the right tasks to automate 4:06     Tip #2: Plan content & select best days & times 5:56     Tip #3: Use social listening tools 6:44     Tip #4: Make use of chatbots 7:53     Tip #5: Automate your analytics 8:44     Tip #6: Know when to comment 10:03   Tip #7: Choose the proper tools 13:03   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/