We all know that market shifts are inevitable and a natural part of the economy; no business, regardless of industry or size, is completely immune to downturns. As a result, every business owner needs a plan that will not only get them through a rough patch but also help them secure a dominant market position when things begin to look brighter. Today’s episode aims to help you with that plan. Join us to find out a very specific action you can take to fortify your resolve, sharpen your skills, and encourage you to think in new ways; how to determine where to put your time, money, and energy so that you can produce the greatest ROI; and the huge mistake to which every business is vulnerable and what you can do to avoid it.

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0:00 Introduction

2:10 Shifts cause confusion

2:59 Go on the offensive

4:01 #1 Embrace the change

7:35 #2 Sharpen your skills

9:57 #3 Consult the data

11:33 #4 Focus on client experience

14:11 #5 Niche down

16:56 Action Item

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