Stay Paid Podcast

This week, we talk to Haley Ingram, founder of Coffee & Contracts—a content and coaching platform for real estate agents. She shares the most important aspects of using Instagram to grow an audience and boost engagement. (They’re the same strategies she’s used to amass 61K followers.) Join us to find out the most prevalent mistake content writers make that kills any chance of attracting a steady audience of followers (and it’s so easy to fix!), the type of content that is increasingly popular, the one thing you must include in every post, a brilliant way to use ChatGPT (complete with prompts) to produce exactly the content you want, and the three top Instagram tactics that will focus your content and put you on the path to exponential growth and engagement. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Instagram: @coffeecontracts ·      Website: coffeecontracts.com Use promo code “Stay Paid” for $15 off ·      FREE e-book: How to Win at Instagram You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:10     Guest introduction 2:36     Haley’s backstory | Origin of C&C 7:39     Speak very specifically to your ideal client 12:30   Adding value to personal content 16:14   Consistency over aesthetics    17:50   Strategic ChatGPT prompts for content creation  20:46   Top 3 ‘Gram tips for 2024 23:00   When to use Reels, Stories, and Carousels 24:29   The return of pictures vs. videos 26:52   Member benefits of Coffee & Contracts 29:15   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

New Year’s resolutions are a timely topic, but whatever your goals and whenever you set them, the only way you will ever achieve any of them is to take action. This week, we offer four practical, proven, and actionable steps you can take today to ensure that you become one of the exceptional 20% of people who actually achieve what they set out to do. Join us to discover four ways that will absolutely ensure you remain accountable for your progress, the powerful reason you should visually track your progress, and why it’s vitally important to reward small wins. And if you are going to quit, listen to learn when the best time is to move on.   Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      FREE e-book: “The Relationship Marketer's Guide to Branding” ·      Blog: 5 Most Powerful SMART Goals for Real Estate Agents in 2023 You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:58     Make sticking to goals a priority 2:29     Tip 1: Get an accountability partner     5:17     Tip 2: Visually track your progress 6:37     Tip 3: Be proactive and prepare 9:42     Tip 4: Reward your progress 12:26   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ How to Actually Stick to Your Resolutions This Year

Discover how Garrett Maroon closed 50 deals with a small database, his repeatable system for staying in front of clients, and the impact of showing up for people in small ways. Also, learn about the importance of relationships, individual strengths, client events, small gifts, trust-building, and generating referrals.

Referrals are literally free leads, so it only makes sense that you do everything you can to maximize your referral rate as a powerful strategy to build your business. We’re sharing five tactics with dozens of examples to increase your referral rate and collect more customer reviews, and we’re certain that there is at least one idea among them that you haven’t thought to use before. Join us to discover a little used but highly effective way to get referrals from even your busiest clients, hear a simple script that makes asking clients for referrals a natural part of any conversation, and find out how Google makes it super easy for you to add reviews to your business page. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Free e-book: “You CAN Build a 100% Referral-Based Business” You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Clients as voluntary marketers 1:36     Why we don’t ask for referrals 2:05     #1 Make it easy to give referrals     2:50     Favoring quantity over quality     4:08     Quick referral script 6:12     #2 Offer an incentive 7:12     #3 Build personal relationships     10:00   #4 Leverage social proof 12:10   #5 Make asking a routine 13:12   How to assess your success 13:57   Bonus tip: When to ask 16:08   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   5 Awesome Ways to Get More Referrals in 2024

In this podcast, Lindsey Jo shares her strategy for converting social media followers into email subscribers. She discusses the use of buyer guides, lead magnets, and personal content to build an email list. Lindsey also talks about building a personal brand with a magazine, using Instagram stories to connect authentically, and the power of overcoming fear. She also mentions an upcoming event called Realtor Prom and emphasizes the importance of building an email list and strategies for converting social media followers into email subscribers.

As a leader or business owner, you’ve undoubtedly been challenged to find, manage, and motivate talent for your team. There’s no denying that there’s a bit of luck involved in this process, but it also requires a great deal of skilled leadership. In this Silver Dollar episode, we reflect on our own experiences as well as the advice of experts to offer 10 things effective leaders must routinely do to ensure their people are ready, willing, and able to help their organizations grow and succeed. Join us to discover the principle condition of effective team performance on which all other tenets depend, the necessary prerequisites that encourage teams to be innovative, and the value of “stay interviews” in addition to more traditional exit interviews. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      The 21 Irrefutable Laws of Leadership by John C. Maxwell ·      Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 2:08     The challenge of leading a team 2:36     Tip 1: Establish clear goals and expectations     3:54     Tip 2: Foster open and regular communication 5:18     Tip 3: Empower and trust your people 6:37     Tip 4: Recognize and appreciate achievement 7:42     Tip 5: Promote a positive environment 9:33     Tip 6: Encourage professional development 10:34   Tip 7: Provide opportunities for growth 11:57   Tip 8: Value work/life balance 13:11   Tip 9: Address conflict productively 14:00   Tip 10: Seek feedback and continuous improvement 16:02   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Ethan Beute is the chief evangelist at Follow Up Boss and host of Real Estate Team OS, a podcast devoted to finding better ways to start, grow, and optimize real estate teams. In this episode of Stay Paid, he’s sharing some of what his expert guests have said about recruiting and retaining top producers. He also answers our questions about Zillow’s recent purchase of Follow Up Boss and what it means for customers. Join us to discover what solo agents need to do to secure their role and value in an increasingly competitive industry, how interviewing loyal agents can help reveal what makes a team vulnerable to attrition, the critical steps team leaders must take to communicate the full value of team membership to agents, and whether Zillow’s purchase is evidence of its plan to become a brokerage. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Podcast: Real Estate Team OS ·      Social media: search “Ethan Beute” ·      Email: ethan@followupboss.com You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:08     Guest introduction 2:49     About Real Estate Team OS 5:51     Benefits of joining a team 9:03     Understanding the value of teams 10:42   Valuing what agents want – Golden Nugget 13:10   Communicating value to your team     15:04   Deliver on the promise | Close the gap 19:50   Acquisition of Follow Up Boss by Zillow 25:15   The direction of the real estate industry 28:05   Smaller local agents have their place 31:30   Amidst change, remain focused and disciplined 34:48   The role and function of the evangelist 40:46   Action Item Keep Your Top-Producing Agents (with Ethan Beute of Follow Up Boss)

People who attend our geofarming webinar routinely ask us what type of content they should be sharing with their audiences. In this Silver Dollar episode of Stay Paid, we answer that question and provide a structure that helps ensure the content you create engages your audience, represents value to them, and produces leads more likely to convert. Join us to find out the #1 mistake creators make with their content that causes people to tune out, discover the three types of content that guarantee you always have something to share, and hear about the most overlooked opportunity to influence consumers to prefer your business over others. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Blog: The Only 3 Real Estate Content Ideas You’ll Ever Need (don’t let the title mislead you; the ideas are applicable to all types of businesses) ·      Free e-book: Become a Content Marketing Machine You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:58     Framework to structure content 2:00     What are content and value pillars 3:30     #1 content marketing mistake 4:14     Educational content 5:03     Entertaining content 7:37     Endearing content 9:55     The power of the halo effect 11:32   Recommended mix of the 3 E’s 13:42   Action Item   Our Favorite Approach to Content Creation

Mitch and Maeli Nelson are experienced real estate investors who teach others the secrets of their multimillion-dollar success. In this episode, they share how their strategies can help real estate agents capitalize on their unique access to sellers and properties to find and fund lucrative investments. For agents wondering how to fund their retirement, this is a can’t-miss episode. Join us to discover the unexpected ways you can buy properties with little or no money, understand how to use your role as a problem solver to make deals with eager sellers, and hear how to find investment opportunities, including foreclosures, distressed properties, and properties owned by homeowners facing the end of COVID-era forbearance. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Instagram: @mitchandmaeli ·      Website: mitchandmaeli.com ·      YouTube: Flippin’ with Mitch and Maeli ·      Book a strategy call with Mitch and Maeli at flippin.education You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00     Introduction 1:14     Guest introduction 1:57     “Passive income?” Not so much 4:00     Agents as investors 7:12     First no-money down deal | Sublease 8:25     Investors solve problems 9:50     Present homeowners with solutions | Forbearance 13:15   How forbearance created investment opportunities 15:08   The role of the bank 18:50   Real estate is always a sound investment 20:56   Thoughts on seller financing | Cash flow 25:00   Educating new investors 29:08   Finding deals 31:48   Finding sellers in distress 37:56   Accessing Mitch’s & Maeli’s course and coaching 40:54   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

A brand is a fragile asset, one that can be damaged (sometimes irreparably) by a simple misstep. Just ask PepsiCo, which lost $30M when it rebranded Tropicana orange juice and changed its packaging. In this week’s Silver Dollar episode, we revisit this branding debacle to reinforce the first rule of branding and the central tenet of understanding your ideal client. Listen to understand the key aspect of branding that you can never afford to lose control of, discover all the components that work together to construct your personal brand, and learn valuable tips that will help you define your client persona. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Blogs ·      “5 Tips to Building Your Personal Brand” ·      “3 Branding Mistakes You're Making” You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     The worst rebranding in orange juice history 1:55     Tropicana’s failure 3:15     Controlling your brand’s narrative 3:51     Maintain a consistent brand identity 4:49     Capture your ideal client persona 5:39     Consistency promotes brand equity 7:34     Tips for creating an ideal client persona 9:30     Examine your clients for an unrecognized niche 11:10   Consult with your clients 12:50   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   How to Create a Buyer Persona