Stay Paid Podcast

This week on Stay Paid, we talk with Charles Weintraub, a.k.a. the “Handsome Homebuyer.” He is the CEO and owner of Mandalay Holdings, a local real estate development conglomerate. As an investor, Charles has purchased and flipped more than 400 homes in the super-competitive Long Island and Metro–New York City markets. Even in today’s climate, he’s bringing in more deals per week than ever before—and he attributes his domination to a simple but effective social media strategy that keeps him consistently in front of a broad audience. Join us to find out a five-step process any agent can use to best select a market to capture the lion’s share, discover what agents with lots of time but no money can do to build relationships and start getting referrals, and hear about the hyperlocal social media strategy you can use to become a household name. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Website: handsomehomebuyer.com ·      Social media: search “Handsome Homebuyer” to connect with Charles on all social media platforms ·      Free e-book: “The Science of How to Become a Memorable Real Estate Agent” You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:29     Charles’ backstory 2:05     3D printing of houses 4:02     2024 is all about opportunity 5:31     Sourcing leads in this market 7:03     5-steps to dominate an area 8:57     Organic is the best “no money” strategy 10:29   Hyper-local content marketing strategy 13:25   Paid advertising strategy | television 15:54   Advice for 2024     18:35   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Industry conferences aren’t just great opportunities to do business—they’re also where you can test the true extent of your success. From scoping out the competition to meeting customers face-to-face to getting in the trenches and making sales with your team, attending a conference offers many benefits you may not have thought of. Listen to find out how to conduct a sale with confidence and why it’s the most important component of your pitch, how the most successful sales professionals approach using their scripts, and what attending a conference will teach you about your competition, customers, and team—and why those lessons matter. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Blog: “Prepping for a Conference” ·      Free resource: Small Talk/Networking Scripts. Use these scripts to break the ice and have meaningful conversations with potential clients. You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:17     Interacting with clients at NAR 1:57     #1: See the competition 3:50     #2: Get client feedback 4:24     #3: Get into the trenches with your team 6:10     Conversations over scripts 8:00     #4: Refine your sales pitch 9:18     Confidence reflects competence 12:11   Thrive by running toward opportunity 14:21   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   4 Monstrously Huge Benefits of Attending an Industry Conference  

We’re speaking with Stephen Acree of Acree Brothers Realty Team in Lynchburg, Virginia. His team's recent activity is evidence that, despite the real estate marketing being decidedly tough, agents who truly understand what is going on in it should have no problem positioning themselves for success. He knows this to be true because his team has figured out a winning strategy and is setting appointments every week. Listen to discover which homeowners want to sell and where to find them, find out what to do now to grab market share when mortgage rates drop, get a script that will start conversations with targeted homeowners about listing their properties, and understand the critical daily activities that will keep your pipeline full. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources Call: 434-607-2976 Instagram: @acreebrothers Email: stephen@acreebrothersrealty.com Free webinar: “An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market” You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:00     It’s a tough market 2:26     How to talk about the market 3:27     Who’s moving & who’s buying now 4:52     Target absentee owners & investors 6:35     Where to find absentee owners 8:20     Script for absentee owners 9:45     Prospect for your pipeline 11:44   What agents should be doing/saying now 15:06   The importance of that agent’s attitude 16:03   Calling who and saying what 19:16   Off-the-market deals 20:27   Get back to the basic 23:11   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Finding Inventory: Strategies That Are Working in Today's Market    

Hiring the right people is a make-or-break endeavor for your business, but so is selecting the right referral partners. Make a mistake, and you could end up paying for it in ways beyond lost time and money. In this Silver Dollar episode, we’re sharing the hiring mistakes we’ve learned to avoid and what we believe are some of the most critical measures you can take to ensure you’ve got the right people in the right seats. Listen to find out the first step in the hiring process that will quickly weed out unqualified candidates, the attributes you should weigh more heavily than job experience when considering an applicant, and how to develop a rubric that will help you identify the qualities you are looking for. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson ·      Free tool: Predictive Index Behavioral Assessment You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:34     Identify top performers from the start 4:34     Be a leader people want to follow 5:46     Create a rubric of qualifications 8:02     Don’t turn red flags pink 11:07   Superstar characteristic: energy/passion 11:58   Superstar characteristic: communication 12:45   Superstar characteristic: motivation 13:31   Superstar characteristic: character 14:38   Questions to reveal character 17:59   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

When you first started your career and were trying to generate leads, someone likely told you to reach out to your sphere. But how do you do that without coming across as self-serving? Mike Wagner is a luxury home agent who runs a “day one in real estate” class for new agents. Along with explaining how to effectively connect with your sphere using handwritten notes, Mike shares his experience and his formula for ACE (automatic, consistent, and effective) marketing. Listen to find out how easy it can be to get contact information for the people in your sphere, the sensible way to use social media to nurture relationships, and how to position yourself as a successful agent in your first 90 days. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Connect with Mike at mike@mikewagner.com ·      The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:14     Mike’s backstory 1:50     New agents’ biggest pain point 3:40     Mike’s Class: Day 1 in Real Estate     4:56     Drilling down into your SOI 8:08     Strategy for reaching out to your sphere 11:44   You have to be willing to ask for a favor 13:43   The power of handwritten notes 15:54   90-day new agent marketing plan 18:56   Testimonial – the impact of American Lifestyle 22:15   ACE marketing and the 3-legged stool 24:29   Marketing needs to be consistent 25:29   Handwritten notes: economical, soft-touch marketing 27:06   Social media epiphany 29:53   Social media combined with handwritten notes 33:05   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Expressing gratitude to your clients is not only a kind and considerate gesture but also a powerful way to build strong relationships. A thoughtful gift, even a modest one, will go a long way toward setting your business apart from your competitors and contribute to a positive brand image in the minds of your clients. Listen to this Silver Dollar episode to hear about a fantastic idea that elevates the impact of even the simplest gift cards, discover how to garner favor with your referral business partners while putting a smile on your clients’ faces, and learn how to solve the age-old problem of what to give the client who has everything. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson Free e-book: “Getting Started with Relationship Marketing” You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:51     Don’t be like Luke 1:43     e-gift cards 2:31     Gift cards to local businesses 3:19     Experiences 4:35     Homemade gifts 6:11     Gifts for self-care 6:40     Donation to a charity 7:32     Hobby-related gifts 8:36     Send a video text message 9:35     Tips when giving gifts 11:40   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

As applications of AI continue to develop, they will dramatically improve our overall efficiency by streamlining and automating many time-consuming processes that we currently do manually. And it’s a safe bet that your competitors are already looking for ways to implement AI to get ahead. That’s why we’re revisiting some past episodes to give you the best-of-the-best tips for how you can start to incorporate AI into your marketing. Join us to hear how a former antichatbot agent now uses AI to improve his team’s efficiency, effectiveness, and speed to lead while maintaining authenticity, discover some of the best ways to prompt ChatGPT to give you personalized content that meets your specific needs, and find out some of the many ways you can use AI to repurpose your content for different channels and goals. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     Growing adoption of AI technology 1:57     Maintaining authenticity with chatbots (Ray Ellen) 4:36     Impressive stats about chatbots 5:59     Writing prompts to get the most out of AI (Josh Stike) 8:48     Discover all that AI can do (Luke Acree) 10:05   Repurposing content with AI (Josh Stike) 14:16   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   The Best Golden Nuggets of 2023 | AI & ChatGPT

Luke recently had a chance to spend two days visiting with Stephen (one of his brothers) and his team of agents in Viriginia. Stephen is the #1 producer in Lynchburg, but he’s struggling to move up among Realtors® in the state—and now we’re pretty sure we know why. His pain point may very well be the same one that’s keeping you from achieving your best too. When you listen, you’ll discover two huge benefits of creating and sticking to a routine, how to stop reacting to your clients’ every demand and set expectations, and why you must be intentional about the details in your schedule. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.   Connect | Resources ·      Free e-book: The Ultimate Rookie Year Guide ·      Free webinar: “Your 2024 Marketing Plan: A Path to $100K or More” You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     Discovery of a massive pain point 3:08     Lack of routine prevents efficiency & effectiveness 4:12     Be intentional about having a routine (example) 6:57     The power of setting expectations 8:07     Routines are good for your health 10:32   Routines encourage growth & discipline 14:35   Little things will make a difference 15:43   Action Item What I Learned Sitting with a #1 Producer for Two Days   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

In our second review of our best-of-the-best episodes from 2023, we’re sharing some of the very best advice we’ve heard for hosting client events, including how you can get your referral partners to pay for them! Listen to discover our favorite holiday event that garners tons of goodwill and publicity, the one thing you want to make sure you have at every event, and an amazing script that naturally introduces the topic of referrals into any conversation. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Blog: “How Million-Dollar Agents Use Client Appreciation Events to Get Referrals” ·      Free printable: Real Estate Referral Partner Worksheet You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Best, hugely popular marketing tactic 1:37     Never pay for your client events (Luke Acree) 3:02     Get your clients involved; use a videographer (Shannon Gillette) 4:59     Mine your event for client reviews (Luke Acree) 7:14     Multiply your client touchpoints (Garrett Maroon) 8:37     Use events to produce referrals; script (Luke Acree) 12:14   Action Item   The Best Golden Nuggets of 2023 | Client Events

Sending holiday gifts is a simple yet effective way to express appreciation, strengthen client relationships, and enhance brand loyalty. But if your gift is to leave a lasting, meaningful impression—one that’s going to actually help you build stronger connections—then it’s got to be one that shows you value your clients and their business. In this episode, we talk about how a personally branded magazine checks all those boxes. You’ll hear about the features and benefits of this cost-effective and lasting holiday gift and how you can use it to garner repeat and referral business this season, setting the stage for a prosperous new year. Listen to discover the unbelievable but proven ROI clients have enjoyed by sending their magazines, how to leverage each issue to nurture relationships once it’s delivered, an easy, no-pressure script that organically introduces requests for referrals into holiday conversations. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Webinars ·      “How I Got a 9,000% ROI & How You Can Too with Garrett Maroon” ·      “Your 2024 Marketing Plan: A Path to $100K or More” Blog ·      “Get to Know Your Clients with the F.O.R.D. Method” ·      “Elevate Your Client Follow-Up: 7 Reasons for Realtors® to Use a Personally Branded Magazine from ReminderMedia” FREE e-book ·      You CAN Build a 100% Referral-Based Business Special offer ·      staypaidpodcast.com/magazine You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:51     A unique and cost-effective holiday client gift 2:22     Family gatherings are ripe with opportunities 4:17     Clean your client mailing list 5:19     A truly personalized touchpoint 6:13     Proof of magazine’s referral-generating power 6:42     Digital touchpoints for the holidays 7:56     Leverage in your follow-up [script] 11:44   Additional uses for your magazine 12:27   An amazing ROI 13:57   You need a REASON to call 17:06   Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/