Stay Paid Podcast

In just two years, Deborah Morton, owner of Clareo Real Estate in Marietta, Georgia, has achieved an impressive $65M in transaction volume. Even so, she, like many, is dismayed by the numerous pressing challenges facing the real estate industry, including the public's generally negative impression of the business. However, she believes the industry has contributed to many of its own problems. For her part, she's improving her own agency's performance by putting her effort and energy into leveling up her agents' skills. Join us to hear about the three key activities new agents need to habitually practice to become superior agents, how to authentically build relationships with clients to drive referrals, and the mindset and critical approach needed to grow a real estate business. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources · Connect with Deborah on Instagram or Facebook by searching clareorealestate · FREE e-book: Getting Started with Relationship Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 1:30 Deborah's business bio 3:22 Addressing issues plaguing real estate 4:47 Need for better training and education 6:38 Professionals train for success 9:19 Coaching for success | Daily routine 12:53 Advise: focus on lucrative marketing 15:20 Authentic, giving relationships drive business 18:26 The marketing trifecta: education, social proof, relationships 20:10 Advice: assess your skills and knowledge | Examples 25:49 Advice: leads for new agents 27:17 Call/door knocking script 28:54 Advice: Focus on profitability 33:53 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Every industry at some point experiences a shift in the market. But rather than lament this fact, you need a plan to adjust to the changing circumstances. We review four well-advised principles that have proven time and again to help proactive businesses stay on track and even thrive where others fail. They represent the collective wisdom of successful entrepreneurs, respected authors, lessons learned from the 2008 real estate market, and our own experiences. Join us to find out the single strategic approach that needs to drive every decision, how to ensure you retain the confidence of your employees and customers, the smartest investments you can make to improve efficiency while cutting costs, and why focusing on the basics—and what that really means—is fundamental to securing your future. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Growth Hacking You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 1:41 All markets experience shifts 2:57 #1: Lead with revenue 5:23 #2: Communicate, communicate, communicate 7:25 #3: Leverage technology and automation 9:35 #4: Focus on selling your value proposition 12:07 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ How to Thrive in a Shifting Market | 4 Top-Notch Strategies

This week we speak with Taley Hunt, founder and CEO of the Taley Hunt Home Group in Columbia, South Caroline. When Taley first got into real estate three years ago, she knew literally nothing about the business—as she says, she went into it blind. So how did a military wife whose husband got transferred to a different state in the middle of COVID, who had no job, and who discovered she was pregnant the same day she took her license exam end up selling 28 homes as a solo agent in her first year? Join us to find out how she used Facebook groups to build a network of followers and referral agents that produced most of her initial business, the dramatic effect that sharing her personal journey and goals had on her engagement with followers and her referral rate, what she recommends new agents do and that she wishes she had done when she first started as an agent, and how she's helping moms start careers as agents, supporting them in ways she never experienced. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Real estate coaching community for moms: MOMward: Real Estate Mastery · Instagram: @taleyhunt You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 1:42 Taley's backstory 3:09 Network using local Facebook groups 4:58 How audience grew so fast 6:46 Share your journey – Golden Nugget 10:14 Combining referrals and social media 11:34 Using client events (examples) 13:40 Office management and team growth 14:50 Advice for success 17:55 Coaching moms in real estate 20:50 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Every business owner knows they need to be active on social media, but many struggle to do it with the regularity required to make an impact. Managing social media is work, demanding time and effort to create and post content, engage followers, and track analytics. It's little wonder that many feel like they're fighting a battle between participating in social media and actually running their businesses. We feel your pain, so we're offering seven tips to help you streamline and automate your social media management. Join us to find out how users interact with Facebook and what that means for the content you post, the best and worst days and times to post and how you can determine when your audience is most active, and suggestions for tools to automate what you should and how to stay engaged when automation is not an option. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Visit staypaidpodcast.com/digital for a special discount and discover how easy social automation can be. · FREE Social Media Bundle: Motivational Quotes – Use this package of social media graphics to up your game and encourage engagement! Download the .zip file to get started. You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 2:11 Tip #1: Identify the right tasks to automate 4:06 Tip #2: Plan content & select best days & times 5:56 Tip #3: Use social listening tools 6:44 Tip #4: Make use of chatbots 7:53 Tip #5: Automate your analytics 8:44 Tip #6: Know when to comment 10:03 Tip #7: Choose the proper tools 13:03 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

This week, we talk to Haley Ingram, founder of Coffee & Contracts—a content and coaching platform for real estate agents. She shares the most important aspects of using Instagram to grow an audience and boost engagement. (They're the same strategies she's used to amass 61K followers.) Join us to find out the most prevalent mistake content writers make that kills any chance of attracting a steady audience of followers (and it's so easy to fix!), the type of content that is increasingly popular, the one thing you must include in every post, a brilliant way to use ChatGPT (complete with prompts) to produce exactly the content you want, and the three top Instagram tactics that will focus your content and put you on the path to exponential growth and engagement. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Instagram: @coffeecontracts · Website: coffeecontracts.com Use promo code "Stay Paid" for $15 off · FREE e-book: How to Win at Instagram You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 2:10 Guest introduction 2:36 Haley's backstory | Origin of C&C 7:39 Speak very specifically to your ideal client 12:30 Adding value to personal content 16:14 Consistency over aesthetics 17:50 Strategic ChatGPT prompts for content creation 20:46 Top 3 'Gram tips for 2024 23:00 When to use Reels, Stories, and Carousels 24:29 The return of pictures vs. videos 26:52 Member benefits of Coffee & Contracts 29:15 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

New Year's resolutions are a timely topic, but whatever your goals and whenever you set them, the only way you will ever achieve any of them is to take action. This week, we offer four practical, proven, and actionable steps you can take today to ensure that you become one of the exceptional 20% of people who actually achieve what they set out to do. Join us to discover four ways that will absolutely ensure you remain accountable for your progress, the powerful reason you should visually track your progress, and why it's vitally important to reward small wins. And if you are going to quit, listen to learn when the best time is to move on. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · FREE e-book: "The Relationship Marketer's Guide to Branding" · Blog: 5 Most Powerful SMART Goals for Real Estate Agents in 2023 You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:58 Make sticking to goals a priority 2:29 Tip 1: Get an accountability partner 5:17 Tip 2: Visually track your progress 6:37 Tip 3: Be proactive and prepare 9:42 Tip 4: Reward your progress 12:26 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ How to Actually Stick to Your Resolutions This Year

Discover how Garrett Maroon closed 50 deals with a small database, his repeatable system for staying in front of clients, and the impact of showing up for people in small ways. Also, learn about the importance of relationships, individual strengths, client events, small gifts, trust-building, and generating referrals.

Referrals are literally free leads, so it only makes sense that you do everything you can to maximize your referral rate as a powerful strategy to build your business. We're sharing five tactics with dozens of examples to increase your referral rate and collect more customer reviews, and we're certain that there is at least one idea among them that you haven't thought to use before. Join us to discover a little used but highly effective way to get referrals from even your busiest clients, hear a simple script that makes asking clients for referrals a natural part of any conversation, and find out how Google makes it super easy for you to add reviews to your business page. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Free e-book: "You CAN Build a 100% Referral-Based Business" You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:57 Clients as voluntary marketers 1:36 Why we don't ask for referrals 2:05 #1 Make it easy to give referrals 2:50 Favoring quantity over quality 4:08 Quick referral script 6:12 #2 Offer an incentive 7:12 #3 Build personal relationships 10:00 #4 Leverage social proof 12:10 #5 Make asking a routine 13:12 How to assess your success 13:57 Bonus tip: When to ask 16:08 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 5 Awesome Ways to Get More Referrals in 2024

In this podcast, Lindsey Jo shares her strategy for converting social media followers into email subscribers. She discusses the use of buyer guides, lead magnets, and personal content to build an email list. Lindsey also talks about building a personal brand with a magazine, using Instagram stories to connect authentically, and the power of overcoming fear. She also mentions an upcoming event called Realtor Prom and emphasizes the importance of building an email list and strategies for converting social media followers into email subscribers.

As a leader or business owner, you've undoubtedly been challenged to find, manage, and motivate talent for your team. There's no denying that there's a bit of luck involved in this process, but it also requires a great deal of skilled leadership. In this Silver Dollar episode, we reflect on our own experiences as well as the advice of experts to offer 10 things effective leaders must routinely do to ensure their people are ready, willing, and able to help their organizations grow and succeed. Join us to discover the principle condition of effective team performance on which all other tenets depend, the necessary prerequisites that encourage teams to be innovative, and the value of "stay interviews" in addition to more traditional exit interviews. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · The 21 Irrefutable Laws of Leadership by John C. Maxwell · Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 2:08 The challenge of leading a team 2:36 Tip 1: Establish clear goals and expectations 3:54 Tip 2: Foster open and regular communication 5:18 Tip 3: Empower and trust your people 6:37 Tip 4: Recognize and appreciate achievement 7:42 Tip 5: Promote a positive environment 9:33 Tip 6: Encourage professional development 10:34 Tip 7: Provide opportunities for growth 11:57 Tip 8: Value work/life balance 13:11 Tip 9: Address conflict productively 14:00 Tip 10: Seek feedback and continuous improvement 16:02 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/