Stay Paid Podcast

In this Silver Dollar episode of Stay Paid, we get to the point and down to business with some hard-hitting, practical advice for hosting a stellar seminar that will get butts in seats. We talk through various reasons to host an educational presentation, share a long list of highly popular topics suitable for real estate, and give tips for how to best promote your event to your ideal audience. Listen to discover how to attract new leads with an easy strategy that piques interest in your topic, our golden sequence for sending email invitations that get people to register, and a ninja-level tip for repurposing your seminars. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      For more about hosting a real estate seminar, listen to episode 251: How to Generate More Leads Using Educational Workshops (with Faina Shapiro). ·      For more details about the planning phase of hosting a seminar, check out the blog “How to Host a Successful Educational Seminar [8-Step Process].” ·      You can get more free resources, including e-books, lead magnets to attract new leads, and useful printables by visiting our Resource Library.   0:00     Introduction 1:42     4 reasons to host a seminar 3:42     Popular real estate seminar topics 7:13     Tips for promoting a seminar 9:01     Recommended email invitation sequence 11:50   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   3 Keys to Seminar Success: Planning, Topics, Promotion

Eric Simon is the founder of the Broke Agent, a humorous outlet for agents dealing with the stress of their work. He’s also the cofounder of BAM (Broke Agent Media) and serves as the organization’s chief of content. In this episode, we ask Eric about the origins of the Broke Agent and the evolution that led to the building of BAM. We also get his expert opinion about some of the hottest topics in real estate: whether AI is a threat or blessing to agents, if virtual brokerages will make traditional brokerages obsolete, and how agents should be using social media. Listen to discover the smart social media strategy that will build your audience with lightning speed, two things you should be doing to keep your content relevant and ahead of the curve, and the best social media channel for converting leads (and why it works so well). Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Website: nowbam.com ·      YouTube: @nowbam ·      Instagram: @thebrokeagent ·      Podcast: Over Ask presented by Broke Agent ·      Training and education: BAMX You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:52     Eric’s backstory 2:38     The evolution of the Broke Agent 5:38     Simultaneous growth across platforms 6:25     The road to Eric’s true calling 8:04     The shift to serious real estate news 11:55   BAM delivers what other outlets lack 14:04   How to keep content fresh on a mass scale 17:08   Maintaining the integrity of a growing brand     21:08   Promoting the BAM brand with conferences 23:11   Thoughts about AI 24:00   Thoughts about virtual brokerages 26:10   Thoughts on best channels for real estate 28:09   Recommendations and advice     32:09   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you a real estate agent looking for an incredible way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Talking Content & Social Media with The Broke Agent | BEST Platform

As an entrepreneur, there’s no escaping the challenges that can impede your success. You’ve got to secure funding, manage cash flow, navigate market competition, and adapt to rapidly changing conditions. And that’s just the business-side of things—there’s also the emotional toll of uncertainty, long hours, and insidious doubt. It can be tough to stay resilient. In this episode, we’re sharing four ways to bolster your resolve so that when you hit a rough patch, you’ll have what you need to keep going. Listen to discover why your goals may not be sufficiently motivating (and what to do about it), the one thing with the most power to influence nearly every aspect of your life, and the serious problem perpetuated by the current “hustle and grind” culture that is sapping your energy. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:33     Being resilient is difficult 2:35     99% won’t accept this advice 4:14     Strategy: Be super specific about your goals | Know thyself 5:40     Specific goals get you through adversity (story) 8:18     Strategy: Invest in yourself | Choose your environment 10:45   Strategy: Get an accountability partner | Put skin in the game 11:47   Strategy: Rest, reflect, recharge 15:15   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We’re talking with Jason Smith and Dave Alison, the CEO and COO, respectively, of Clarity 2 Prosperity. Together, they explain how the techniques described in Jason’s book, The Bucket Plan, take an intangible service like financial planning and turn it into a process that prospects can experience and understand. The basic principles that inform their tactics are ones that professionals in any industry who sell complicated services or intangible products can use to move prospects forward in the sales process. When you listen, you’ll learn four steps you can use to package your wisdom into a process clients can understand, a simple technique to dramatically increase your clients’ engagement while enhancing your authority and credibility, and the power of stories, analogies, and visuals to eliminate confusion and persuade an audience.  Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      The Bucket Plan: Protecting and Growing Your Assets for a Worry-Free Retirement by Jason Smith ·      Free e-book: “Lead Generation for Financial Advisors” ·      You can get more free resources, including lead magnets and additional e-books, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:17     Jason and Dave’s backstory 2:00     Origins of the Bucket Plan 4:41     Selling a 4-step, tangible process 8:35     Visualization | Let clients see the process 11:11   Advisors #1 job is to simplify 16:00   The impact of simplicity [Golden Nugget] 17:39   The psychology of engaging your clients 19:37   A structured process is scalable 20:42   Using the process for lead generation 23:11   Book recommendations 28:00     Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ I Insurance agent looking for your own personally branded magazine? Visit: https://remindermedia.com/staypaidfinancial/

We can’t help but notice the increasing number of Stay Paid guests who are holding client events, and it makes sense. These events are great way to show how much you appreciate your clients’ business and gather referrals. In this Silver Dollar episode, we’re sharing 12 client event ideas—that’s one for every month in 2024—from some of our top guests. Listen to find out how to get other people to pay for your event, a follow-up sequence that will multiply the power of your event, and our advice for getting tons of Google reviews while avoiding algorithmic suspicion. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Podcast episodes ·      Ep. 257: How to Use Instagram to Close $50M in Sales (with Shannon Gillette) ·      Ep. 239: How to Ask for REFERRALS the Right Way (with Barb Betts) ·      Ep. 101: How to Be a Top Producer and Still Take a Vacation (with Tony Ray Baker) ·      Ep. 426: How to Build a Referral-Only Business (with Garrett Maroon) ·      Ep. 275: How Marc Minor Built a $500M Book Using Referrals ·      Ep. 484: 4 Ways to Make Relationships the Bedrock of Your Business (with Stacy Allwein) Free resource ·      Real Estate Referral Partner Worksheet: Use this free resource to identify the businesses and people in your area with whom you share a common clientele but don’t compete for business.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

We interview Kostya Kimlat, a magician who has helped refocus and reenergize the sales and customer service staff at dozens of well-known companies, including Balfour Beatty, Walt Disney World, Morgan Stanley, and Siemens. (You may know him as the guest who stumped Penn and Teller on their show Penn & Teller: Fool Us.) His ability to translate “thinking like a magician” and managing “perceptual transactions” to creating your desired effect in clients is not only unique but also incredibly insightful and useful. When you listen, you’ll learn a genius strategy to dramatically increase access to more prospects instantaneously and without depleting your resources, tips for how to read a room and know what each person needs to stay engaged and satisfied, and four simple steps to create interest and build trust with any audience in any situation. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Website: thebusinessmagician.com ·      Watch Kostya’s performance on Penn & Teller: Fool Us ·      Hocus Pocus Practice Focus: The Making of a Magician by Amy Kimlat We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00     Introduction 1:06     Kostya’s backstory 1:57     Businesses should “think like a magician” 3:24     Customers prefer magicians to jugglers 4:33     Focus on perceptual management 5:42     From magician to motivational speaker 8:31     Thoughts on marketing 10:39   Fast growth vs slow and steady 13:25   Optimizing his opportunity with Penn & Teller 15:32   Getting into your audience’s heads [Golden Nugget] 18:59   Reading visual cues | Paying attention 23:16   Ways to connect with different needs of your audience 29:27   The illusion of reading minds 30:32   Being shaped by adversity 34:41   Kostya fools Luke and Josh 40:04   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Want to request a free sample of our magazine? Visit: https://remindermedia.com/staypaidnewagent/

The idea of having a difficult conversation is uncomfortable primarily because we expect the other person to become defensive—and rarely are we disappointed. But what if you could soften, even eliminate their defensive posture? In this episode, we share six proven tactics that will not only dramatically reduce the tension that tough conversations create but also earn you the respect of the other person. When you listen, you’ll discover the main cause of challenging discussions and how to eliminate it, how to immediately set a tone that will encourage cooperation, and three key points you must include in every effective confrontation. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Radical Candor: Be a Kick-Ass Boss without Losing Your Humanity by Kim Scott We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   0:00     Introduction 1:38     One skill that exponentially improves your life     3:42     The benefit of being radically candid 5:00     Step 1: Tell them this is a difficult conversation 8:50     Step 2: Step 2: Ask permission 9:29     Step 3: Own your part of the problem 11:19   Step 4: Own your feelings (F.B.I.) 13:24   Step 5: Be specific with the details 16:16   Step 6: Listen and seek to understand 20:10   Action Item

Rosamaria is the CEO of Trusted American Insurance Agency (TAIA) in Sacramento, CA. She’s a seasoned professional speaker who likes nothing better than to help her audiences harness the power within themselves to take action and achieve their goals. We talk with Rosamaria about several subjects, including strategies for building a team, how to provide value to customers and agents, and the key to strong branding. Join us to discover the best way to give value that builds a business and your confidence, two vitally important components of creating a successful insurance brand, and three tactics that new and experienced agents can use to generate leads and find quick wins. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Connect with Rosamaria on LinkedIn ·      Website: taia.us ·      Free e-book: “How Independent Insurance Agents Can Increase Service and Lines of Coverage” ·      You can get more free resources, including additional e-books and lead magnets to attract new leads, by visiting our Resource Library.   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Looking to increase your referral rate? ] Visit: https://remindermedia.com/staypaidinsurance/   0:00     Introduction 2:56     Rosamaria’s backstory 4:11     You need to have a “why”     5:21     Referral and retention strategy 6:44     3 steps to building a successful agency 10:36   Personal growth and source of motivation 13:10   Building a new brand 15:38   Strategies for finding leads 18:49   Thoughts on transparency in the industry 20:12   Thoughts on the role of an agent 23:19   Action Item

Artificial intelligence has already changed what the future looks like—there isn’t a single industry where it hasn’t made an impact. Even real estate, which has historically been slow to adopt new technologies, has latched on to the possibilities. In this Silver Dollar episode, we share three ways agents are using AI to improve their entire lead generation process with the ultimate benefit being the ability to make more commission faster. Listen to discover how AI can pinpoint the homeowners in your market likely to move and maximize your limited resources, automate and streamline lead qualification to free up more hours in your day, and ease the pressure of consistently nurturing leads with faster and easier content marketing. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Special offer: Get a 50% discount from Catalyze AI at catalyzeai.com/remindermedia ·      Free webinar: “An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market” ·      Blog: “AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads”   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 0:00     Introduction 0:50     The explosive popularity of AI 2:35     Use AI to enhance lead targeting 5:40     Catalyze AI: Identify property beneficiaries 8:28     Use AI for improved efficiency (chatbots) 10:24   Use AI to create better lead nurturing content 11:00   Select the best ChatGPT prompts 17:35   Action Item

Roger Short is the chief visionary officer and managing partner of Impact Legacy Group. When you listen to his interview, you’ll hear him talk about branding a business, including the essential need to offer stories that connect with people’s emotions and surround yourself with people who believe in you. Tune in to discover what it is that makes selling life insurance the best kept secret in America, the most important aspect of any good story that you share, and the two fundamentals that will always and inevitably produce ineffective phone sales callers. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Website: impactlegacygroup.com ·      YouTube: Life Insurance Academy ·      Instagram: @rogershort ·      Facebook: @rogershort ·      LinkedIn: @rogershort ·      Free e-book: ”The Relationship Marketer's Guide to Branding”   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/   Want your own personalized magazine to stay top of mind? Visit: https://remindermedia.com/staypaidmagazine/   0:00     Introduction 1:02     Roger’s backstory 1:53     Story #1: Climbing in Colorado 3:29     Life lessons you learn from doing hard things 5:37     The motivation to build Impact Legacy Group 9:57     Story #2: First exposure to life insurance 13:03   Building a brand | The start of the Life Insurance Academy podcast 16:25   Building a brand requires authenticity 18:37   Be authentic, provide good content, and people come to you 20:59   Top telephone sales tips 22:32   The power of storytelling 27:15   Advice for facing adversity 32:47   Action Item