Stay Paid Podcast

Ethan Beute is the chief evangelist at Follow Up Boss and host of Real Estate Team OS, a podcast devoted to finding better ways to start, grow, and optimize real estate teams. In this episode of Stay Paid, he's sharing some of what his expert guests have said about recruiting and retaining top producers. He also answers our questions about Zillow's recent purchase of Follow Up Boss and what it means for customers. Join us to discover what solo agents need to do to secure their role and value in an increasingly competitive industry, how interviewing loyal agents can help reveal what makes a team vulnerable to attrition, the critical steps team leaders must take to communicate the full value of team membership to agents, and whether Zillow's purchase is evidence of its plan to become a brokerage. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Podcast: Real Estate Team OS · Social media: search "Ethan Beute" · Email: ethan@followupboss.com You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 2:08 Guest introduction 2:49 About Real Estate Team OS 5:51 Benefits of joining a team 9:03 Understanding the value of teams 10:42 Valuing what agents want – Golden Nugget 13:10 Communicating value to your team 15:04 Deliver on the promise | Close the gap 19:50 Acquisition of Follow Up Boss by Zillow 25:15 The direction of the real estate industry 28:05 Smaller local agents have their place 31:30 Amidst change, remain focused and disciplined 34:48 The role and function of the evangelist 40:46 Action Item Keep Your Top-Producing Agents (with Ethan Beute of Follow Up Boss)

People who attend our geofarming webinar routinely ask us what type of content they should be sharing with their audiences. In this Silver Dollar episode of Stay Paid, we answer that question and provide a structure that helps ensure the content you create engages your audience, represents value to them, and produces leads more likely to convert. Join us to find out the #1 mistake creators make with their content that causes people to tune out, discover the three types of content that guarantee you always have something to share, and hear about the most overlooked opportunity to influence consumers to prefer your business over others. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Blog: The Only 3 Real Estate Content Ideas You'll Ever Need (don't let the title mislead you; the ideas are applicable to all types of businesses) · Free e-book: Become a Content Marketing Machine You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:58 Framework to structure content 2:00 What are content and value pillars 3:30 #1 content marketing mistake 4:14 Educational content 5:03 Entertaining content 7:37 Endearing content 9:55 The power of the halo effect 11:32 Recommended mix of the 3 E's 13:42 Action Item Our Favorite Approach to Content Creation

Mitch and Maeli Nelson are experienced real estate investors who teach others the secrets of their multimillion-dollar success. In this episode, they share how their strategies can help real estate agents capitalize on their unique access to sellers and properties to find and fund lucrative investments. For agents wondering how to fund their retirement, this is a can't-miss episode. Join us to discover the unexpected ways you can buy properties with little or no money, understand how to use your role as a problem solver to make deals with eager sellers, and hear how to find investment opportunities, including foreclosures, distressed properties, and properties owned by homeowners facing the end of COVID-era forbearance. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Instagram: @mitchandmaeli · Website: mitchandmaeli.com · YouTube: Flippin' with Mitch and Maeli · Book a strategy call with Mitch and Maeli at flippin.education You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 1:14 Guest introduction 1:57 "Passive income?" Not so much 4:00 Agents as investors 7:12 First no-money down deal | Sublease 8:25 Investors solve problems 9:50 Present homeowners with solutions | Forbearance 13:15 How forbearance created investment opportunities 15:08 The role of the bank 18:50 Real estate is always a sound investment 20:56 Thoughts on seller financing | Cash flow 25:00 Educating new investors 29:08 Finding deals 31:48 Finding sellers in distress 37:56 Accessing Mitch's & Maeli's course and coaching 40:54 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

A brand is a fragile asset, one that can be damaged (sometimes irreparably) by a simple misstep. Just ask PepsiCo, which lost $30M when it rebranded Tropicana orange juice and changed its packaging. In this week's Silver Dollar episode, we revisit this branding debacle to reinforce the first rule of branding and the central tenet of understanding your ideal client. Listen to understand the key aspect of branding that you can never afford to lose control of, discover all the components that work together to construct your personal brand, and learn valuable tips that will help you define your client persona. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Blogs · "5 Tips to Building Your Personal Brand" · "3 Branding Mistakes You're Making" You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:57 The worst rebranding in orange juice history 1:55 Tropicana's failure 3:15 Controlling your brand's narrative 3:51 Maintain a consistent brand identity 4:49 Capture your ideal client persona 5:39 Consistency promotes brand equity 7:34 Tips for creating an ideal client persona 9:30 Examine your clients for an unrecognized niche 11:10 Consult with your clients 12:50 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ How to Create a Buyer Persona

This week on Stay Paid, we talk with Charles Weintraub, a.k.a. the "Handsome Homebuyer." He is the CEO and owner of Mandalay Holdings, a local real estate development conglomerate. As an investor, Charles has purchased and flipped more than 400 homes in the super-competitive Long Island and Metro–New York City markets. Even in today's climate, he's bringing in more deals per week than ever before—and he attributes his domination to a simple but effective social media strategy that keeps him consistently in front of a broad audience. Join us to find out a five-step process any agent can use to best select a market to capture the lion's share, discover what agents with lots of time but no money can do to build relationships and start getting referrals, and hear about the hyperlocal social media strategy you can use to become a household name. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Website: handsomehomebuyer.com · Social media: search "Handsome Homebuyer" to connect with Charles on all social media platforms · Free e-book: "The Science of How to Become a Memorable Real Estate Agent" You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 1:29 Charles' backstory 2:05 3D printing of houses 4:02 2024 is all about opportunity 5:31 Sourcing leads in this market 7:03 5-steps to dominate an area 8:57 Organic is the best "no money" strategy 10:29 Hyper-local content marketing strategy 13:25 Paid advertising strategy | television 15:54 Advice for 2024 18:35 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Industry conferences aren't just great opportunities to do business—they're also where you can test the true extent of your success. From scoping out the competition to meeting customers face-to-face to getting in the trenches and making sales with your team, attending a conference offers many benefits you may not have thought of. Listen to find out how to conduct a sale with confidence and why it's the most important component of your pitch, how the most successful sales professionals approach using their scripts, and what attending a conference will teach you about your competition, customers, and team—and why those lessons matter. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Blog: "Prepping for a Conference" · Free resource: Small Talk/Networking Scripts. Use these scripts to break the ice and have meaningful conversations with potential clients. You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 0:17 Interacting with clients at NAR 1:57 #1: See the competition 3:50 #2: Get client feedback 4:24 #3: Get into the trenches with your team 6:10 Conversations over scripts 8:00 #4: Refine your sales pitch 9:18 Confidence reflects competence 12:11 Thrive by running toward opportunity 14:21 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ 4 Monstrously Huge Benefits of Attending an Industry Conference

We're speaking with Stephen Acree of Acree Brothers Realty Team in Lynchburg, Virginia. His team's recent activity is evidence that, despite the real estate marketing being decidedly tough, agents who truly understand what is going on in it should have no problem positioning themselves for success. He knows this to be true because his team has figured out a winning strategy and is setting appointments every week. Listen to discover which homeowners want to sell and where to find them, find out what to do now to grab market share when mortgage rates drop, get a script that will start conversations with targeted homeowners about listing their properties, and understand the critical daily activities that will keep your pipeline full. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Call: 434-607-2976 Instagram: @acreebrothers Email: stephen@acreebrothersrealty.com Free webinar: "An Explosively Innovative Way Agents Can Get Listing Leads in a Shifting Market" You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. 0:00 Introduction 2:00 It's a tough market 2:26 How to talk about the market 3:27 Who's moving & who's buying now 4:52 Target absentee owners & investors 6:35 Where to find absentee owners 8:20 Script for absentee owners 9:45 Prospect for your pipeline 11:44 What agents should be doing/saying now 15:06 The importance of that agent's attitude 16:03 Calling who and saying what 19:16 Off-the-market deals 20:27 Get back to the basic 23:11 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Finding Inventory: Strategies That Are Working in Today's Market

Hiring the right people is a make-or-break endeavor for your business, but so is selecting the right referral partners. Make a mistake, and you could end up paying for it in ways beyond lost time and money. In this Silver Dollar episode, we're sharing the hiring mistakes we've learned to avoid and what we believe are some of the most critical measures you can take to ensure you've got the right people in the right seats. Listen to find out the first step in the hiring process that will quickly weed out unqualified candidates, the attributes you should weigh more heavily than job experience when considering an applicant, and how to develop a rubric that will help you identify the qualities you are looking for. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson · Free tool: Predictive Index Behavioral Assessment You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 0:34 Identify top performers from the start 4:34 Be a leader people want to follow 5:46 Create a rubric of qualifications 8:02 Don't turn red flags pink 11:07 Superstar characteristic: energy/passion 11:58 Superstar characteristic: communication 12:45 Superstar characteristic: motivation 13:31 Superstar characteristic: character 14:38 Questions to reveal character 17:59 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

When you first started your career and were trying to generate leads, someone likely told you to reach out to your sphere. But how do you do that without coming across as self-serving? Mike Wagner is a luxury home agent who runs a "day one in real estate" class for new agents. Along with explaining how to effectively connect with your sphere using handwritten notes, Mike shares his experience and his formula for ACE (automatic, consistent, and effective) marketing. Listen to find out how easy it can be to get contact information for the people in your sphere, the sensible way to use social media to nurture relationships, and how to position yourself as a successful agent in your first 90 days. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources · Connect with Mike at mike@mikewagner.com · The Millionaire Real Estate Agent by Gary Keller, Dave Jenks, and Jay Papasan You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 1:14 Mike's backstory 1:50 New agents' biggest pain point 3:40 Mike's Class: Day 1 in Real Estate 4:56 Drilling down into your SOI 8:08 Strategy for reaching out to your sphere 11:44 You have to be willing to ask for a favor 13:43 The power of handwritten notes 15:54 90-day new agent marketing plan 18:56 Testimonial – the impact of American Lifestyle 22:15 ACE marketing and the 3-legged stool 24:29 Marketing needs to be consistent 25:29 Handwritten notes: economical, soft-touch marketing 27:06 Social media epiphany 29:53 Social media combined with handwritten notes 33:05 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/

Expressing gratitude to your clients is not only a kind and considerate gesture but also a powerful way to build strong relationships. A thoughtful gift, even a modest one, will go a long way toward setting your business apart from your competitors and contribute to a positive brand image in the minds of your clients. Listen to this Silver Dollar episode to hear about a fantastic idea that elevates the impact of even the simplest gift cards, discover how to garner favor with your referral business partners while putting a smile on your clients' faces, and learn how to solve the age-old problem of what to give the client who has everything. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources Book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson Free e-book: "Getting Started with Relationship Marketing" You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 0:51 Don't be like Luke 1:43 e-gift cards 2:31 Gift cards to local businesses 3:19 Experiences 4:35 Homemade gifts 6:11 Gifts for self-care 6:40 Donation to a charity 7:32 Hobby-related gifts 8:36 Send a video text message 9:35 Tips when giving gifts 11:40 Action Item Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/