Stay Paid Podcast

ReminderMedia
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Mar 11, 2024 • 32min

Expired Listings: The Cash Cow of 2024

This week, we speak with Ramon Casaus, founder of author, podcast host, ROC Real Estate Partners, and creator for Broke Agent Media (BAM). He believes that as the industry evolves, listing agents will have the advantage. In fact, he’s already made the decision to work exclusively with sellers. He also thinks that as competition increases, real estate professionals will need to partner with “big money” to survive. ROC recently partnered with PLACE, a multibillion-dollar real estate tech company, which has enabled his team to sell 500 homes a year. Join us to better understand the power of expired listings to grow your business faster and easier, find out a brilliant tactic to start conversations with disheartened sellers that instantly builds credibility, and discover more about PLACE and how it fixes two of the problems brokerages have never been able to solve. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Book: No Permission Needed: There Is a Mentality Before There Is a Reality by Ramon Casaus ·      Instagram: @ramon.casaus ·      FREE e-book: Lead Generation for Real Estate Agents You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:40     Ramon’s business bio 1:38     About No Permission Needed 3:51     Quality of expired listings leads 6:06     Framework for calling expired listings [Golden Nugget] 10:04   Finding expired listings to pursue 12:03   Using cold reading to break through 16:18   About PLACE | Ancillary services 21:50   Why partner with PLACE? 24:01   A combo of confidence and humility 26:56   Thoughts on the industry 28:08   Thoughts on joining a team 30:51   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Expired Listings: The Cash Cow of 2024
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Mar 8, 2024 • 16min

The Best Ways to Ask for Customer Reviews

When it comes to customer reviews, there are only two things to remember: to get reviews, you need to ask for them, and to attract business, you need to respond to them. When you realize that 98% of consumers read reviews and nearly all report having their purchasing decisions influenced by them, it’s not difficult to imagine your business disappearing from the radar if you aren’t actively requesting and managing consumer feedback. In today’s Silver Dollar episode, we review the latest research on customer reviews and identify what you can do to attract and retain more business. Join us to find out which channel produces the greatest number of local reviews, the three most influential aspects of them, and the best way to get more. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources ·      Blog: 5 Reliable Ways to Get Oodles of Local Business Reviews ·      Stay Paid: Ep. 210: How to Respond to Haters You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:47     Review-dependent industries 2:41     Top review sites 4:18     Most trusted review sites 6:23     What prompts a review 8:23     Best ways to ask for reviews 11:56   The ROI of responding 12:48   Influence of reviews 13:49   Key takeaways 15:28   Action Item   The Best Ways to Ask for Customer Reviews   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    
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Mar 4, 2024 • 41min

Think Like a Master Entrepreneur

Entrepreneur Charles Mohr shares setbacks and success stories, emphasizing the importance of commitment to a larger purpose. Three key qualities for sustaining a vision are discussed, along with lessons from ADAPT Container Homes in addressing housing affordability and environmental challenges. The episode highlights resilience, adaptability, and innovative community development models.
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Mar 1, 2024 • 16min

3 Sales Lessons That Made Us Millionaires

Learn essential sales lessons from successful millionaires, including emotional intelligence in sales, assuming the close, and praising hard work over intelligence. Discover valuable tips to improve your sales game and connect with prospects on a deeper level for enhanced performance.
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Feb 26, 2024 • 33min

Everything You Need to Know to Become a Powerhouse Listing Agent

This week’s Stay Paid interview features Tom Storey, a listing agent who leads the Storey Team in Toronto, Canada. In a city where 1 in 60 people already have an agent, Tom consistently ranks among the top 1% of agents nationally. His strategies aren’t fancy gimmicks—they’re actionable tactics you can implement tomorrow. Listen to find out how to avoid burnout and unlock the exclusive benefits listing agents enjoy, discover the often-ignored lead source Tom used to secure two listings in one week, and uncover the three-step system that will set you apart before your first meeting, guaranteeing you stand out from the competition. This is an opportunity to learn from the best and transform not just your business but your life! Don't miss this chance to join the top 1%. 💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business. Connect | Resources ·      Instagram: @thestoreyteam ·      YouTube podcast: @TheTomStoreyShow ·      FREE lead magnet: The 2024 Ultimate Home Seller's Guide You can get more free resources, including e-books, printables, and additional lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:10     Tom’s business bio 1:38     Listing agent success 3:22     Benefits of being a listing agent 4:24     The ONLY thing that matters 5:43     Listing sources 7:23     YouTube strategy 9:52     Farming 12:10   Postcard messaging 13:50   Thoughts on marketing 15:37   Prelisting process 19:50   Assume you’re in competition 20:50   Tom’s presentation model 24:04   The commission convo 25:16   Thoughts on objections 27:57   Success comes from action 32:18   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    
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Feb 23, 2024 • 22min

Getting Started with Meta/Facebook Ads

Have you ever scrolled through Facebook or Instagram and been hit with an ad that feels eerily specific? That's the power of Meta ads! In this Silver Dollar episode of Stay Paid, we're diving into the benefits of Meta ads and breaking down the building blocks of setting up your first campaign. Join us to discover the many valuable benefits of Meta ads that make running them a no-brainer, find out specific strategies to optimize each of the six ad campaign types, and hear about our secret hack for creating eye-catching, scroll-stopping ad images. 💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines. Connect | Resources FREE webinar: The #1 Lead-Generating Facebook Ad Agents Should Run in 2024 FREE printable resources: ·      Social Media Analytics Tracker ·      Digital Advertising Terminology Cheat Sheet You can get more free resources, including e-books, additional printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:57     Value of social media marketing 2:22     Step 1: Create your business pages 3:48     Step 2: Set up your Ads Manager 4:14     Objective: awareness 6:00     Objective: traffic 6:23     Objective: engagement 7:47     Objective: leads 10:28   Objective: app promo and sales 10:55   Step 3: Create ad set 11:10   Targeting options     16:36   Step 4: Create your ad 16:59   Interruption marketing 17:55   Secret hack (AI images) 19:40   Track KPIs 21:53   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Getting Started with Meta/Facebook Ads  
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Feb 19, 2024 • 29min

Post This & Do That: The Key to More Likes, Leads, and Followers

Ed Stulak is a four-time Stay Paid guest, an Instagram genius with 53K+ followers, and an author and active real estate agent. In this episode, he shares how he’s achieved social media success and offers Golden-Nugget advice for how others can do the same. Join us to find out the one thing that will never go out of fashion on social media (but that too few users do), the five most compelling types of content that receive the greatest attention, and the best tactic for sparking popular content ideas. 💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business. Connect | Resources FREE e-book: The Relationship Marketer's Guide to Social Media Success 📕 You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 2:20     Ed’s business bio 2:50     Synopsis of Expose Yourself 4:00     Evergreen social media content 6:52     Give to get 8:31     The challenge of standing out 10:04   The power of engagement 13:31   5 most attractive content elements 18:45   Mimic viral videos 23:12   Thoughts on poor-performing videos 24:52   Ed’s next steps 27:46   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Blow Up your Social Media engagement in 2024 | The ONE TIP that changes Everything
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Feb 16, 2024 • 16min

Driving Motivation: Five Ways to Say "You Matter" at Work

In this episode, we explain the five love languages as described by Gary Chapman in his book The 5 Love Languages: The Secret to Love That Lasts. From each, we draw a lesson that leaders can use to create better relationships with the people they work for, with, and adjacent to. Join us to find out the error we often make when communicating with others, even when we understand their perspectives, learn the many ways you can specifically connect with people who speak different love languages, and discover why it is important to first understand your own love language before seeking to understand others’. 💥 Visit the home of Stay Paid at remindermedia.com, and let us help you get more referrals and repeat business. Connect | Resources ·      The 5 Love Languages: The Secret to Love That Lasts by Gary Chapman ·      Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 0:57     Love languages explained 2:38     Application to marketing 4:57     Affirmation 6:45     Acts of service 8:03     Quality time 10:09   Gifts 11:56   Physical touch 13:04   Be authentic and mindful 15:36   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    
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Feb 13, 2024 • 24min

Marketing Pros React: Evaluating the 2024 Super Bowl Commercials!

Welcome to our in-depth analysis of the top 5 Super Bowl commercials of 2024! Join us, Luke Acree and Josh Stike, seasoned marketing professionals, as we dissect and discuss the most captivating ads from this year's big game. From heartwarming narratives to bold marketing strategies, we're here to provide you with valuable insights into what makes these commercials stand out in the crowded Super Bowl ad space. In this video, we'll take you through each commercial, highlighting key elements such as storytelling techniques, brand messaging, audience targeting, and overall effectiveness. As marketing pros, we'll offer our honest opinions on what worked well and what could have been improved, providing you with a behind-the-scenes look at the thought processes behind these multimillion-dollar campaigns. Whether you're a fellow marketer looking to gain inspiration for your next big project or simply a fan of creative advertising, this video is for you! Get ready to dive deep into the world of Super Bowl commercials as we unravel the secrets behind the top 5 ads of 2024. We'd love to hear your thoughts on the top 5 Super Bowl commercials of 2024! Which ad was your favorite, and why? Do you agree or disagree with our analysis? Share your opinions in the comments below and let's keep the conversation going!   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast  https://www.instagram.com/staypaidpodcast        
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Feb 12, 2024 • 26min

Moving Your Real Estate Business to a New Town

Needing to move to a new area can send a real estate agent into a tailspin. Without the local cache of contacts they’ve sometimes spent years building and nurturing, some agents simply quit the biz. But others—like this week's Stay Paid guest Chris Erdmann, CEO and co-owner of Blu.Ink Real Estate—do what’s necessary to build a new sphere and succeed in putting down fresh roots. Join us and find out the serendipitous events that can happen when you stay open to meeting new people, how to start a conversation that puts others at ease and invites them to engage with you, and one of the biggest mistakes agents make that causes them to lose market share. 💥 Visit the home of Stay Paid at remindermedia.com to explore the world’s best marketing. Connect | Resources FREE e-book: Getting Started with Relationship Marketing You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:57     Chris’s business bio 2:27     An intentional reboot 4:48     Serendipitous relationships 8:19     Breaking the ice | GOLDEN NUGGET 10:18   Controlling the controllables  12:39   300+ touchpoint system 16:10   Cost and value of system 19:37   Biggest mistakes agents make 20:06   Balancing business and leading people 21:26   Origin of Blu.Ink name 24:42   Action Item   Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing    

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