Stay Paid Podcast

Last year, John Wetmore's agents sold an average of 10,000 policies monthly and generated $130M in paid annual premiums. He expects to double that in 2023. With numbers like those, we had to ask him about cold calling and how he goes about recruiting insurance agents for his team. Listen to John's interview to discover why a hesitancy to make cold calls is the result of a choice, a never-fails tactic that works wonders to create self-imposed discipline within your team, his damning perspective of agents who fail to follow up with leads, and a novel take on recruiting agents that starts with being indifferent to whether they join you. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Find all the ways to connect with John at johnwetmore.com 0:00 Introduction 0:42 John's business bio 1:53 Typical cold-calling mindset | Mindset is a choice 4:10 Kidnapping analogy 7:20 How to hold yourself accountable 8:50 How to hold your team accountable 10:09 You can't motivate another person 11:06 Perspective on following up with insurance leads 14:45 Follow-up strategy 17:08 Believe in the value you offer | CARR 20:17 Tips for recruiting insurance agents 24:54 Nothing beats servant leadership 27:01 Action Item

ChatGPT is an artificial-intelligence chatbot that came on the scene in November 2022. In just six months, it has already demonstrated itself to be the next huge leap in technology. It's insanely powerful, and it's super easy to use. In this Silver Dollar episode, we talk about how marketers use ChatGPT to increase the efficiency of their content creation and suggest some of the many ways you can use this technology to generate blogs, text messages, and everything in between. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free e-book: Become a Content Marketing Machine 0:00 Introduction 1:08 Overview of ChatGPT 1:54 The next revolution in technology 4:02 Gain efficiencies in writing content and scripts 5:45 Know that it isn't perfect 6:31 Be very specific in what you ask 6:52 Use ChatGPT to write synopses (example) 7:24 Use ChatGPT to write social media captions (example) 7:53 Use ChatGPT to write emails and subject lines (example) 8:52 Use conversation to give ChatGPT directions (example) 10:17 Use ChatGPT to pull and sort information 11:02 Use ChatGPT to write real estate listings (example) 12:46 Use ChatGPT to write in different languages 14:09 Thoughts on the next steps for AI 17:56 Action Item

Tamara Thompson is the mind behind Broadcast Your Authority, a content marketing agency that helps influencers, CEOs, and other professionals exponentially grow their influence and audiences with a data-driven approach to microcontent and repurposing. Tamara shares some of the methods she and her team use to routinely and with lightning speed grow their clients' audiences from as few as a dozen to tens of thousands. Listen to understand the organic, audience-generating power of replicating popular content, hear how to use a call to action that promotes engagement and get subscribers and followers onto your email list, discover how to use ChatGPT to identify the best clips for microcontent, and find out about the highly promising, new social media platform that is going to give TikTok a run for its money—and why you'll want to get in on the ground floor. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Tamara: · Website: broadcastyourauthority.com · Instagram: @tamarathompsonofficial · TikTok: @tamarathompsonofficial Resources: · Keywords Everywhere: For finding the best keywords for your social media content · Minichat: A bot to capture contact info from subscribers and followers · Trint: Transcription service · Clapper: Hot new social media platform 0:00 Introduction 0:59 Guest introduction 2:10 Strategy that led to $170K viral video 6:06 Tools for spotting trends 7:44 How long to grow depends on niche 10:24 Capitalize on what's working 12:05 Using tags, titles, keywords, playlists 14:18 Thoughts on CTAs | "Comment below" 20:48 Using bots in conjunction with CTA 21:48 Selecting microcontent for repurposing 25:28 Thoughts on the future of social media 29:51 Tamara's favorite mantra 33:53 Action Item

There's an excellent chance you're making shortsighted business decisions because, according to Simon Sinek (author of the New York Times bestseller The Infinite Game), you don't know which game you're playing. In this week's Silver Dollar episode, we talk about the notion of the infinite game and how it doesn't just apply to business—it also applies to the decisions we make in our daily lives. Listen to understand the difference between finite and infinite games and the dire consequences of applying the rules of the former to the latter, discover a way to think about leaving a legacy that goes beyond merely being remembered, and find out how to adopt an infinite game mindset and free yourself from being overly concerned about the opinions of others. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources The Infinite Game by Simon Sinek We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites. 0:00 Introduction 2:59 Josh's update re: 75 HARD 4:22 Concern about what others think 5:44 Leaving a legacy 7:25 The finite vs. the infinite game 9:45 Why the game you play matters 10:45 Goals can change 12:47 Patience is an element of the infinite game 16:12 Action Item

Rick Elmore, a former NFL pro, was working in sales and taking a marketing course when he learned that handwritten notes, with their 99% open rate, perform the best. He took this info back to his job, and six weeks and 500 notes later, he surpassed his monthly quota by 82% and made $28K in commission. Listen to Rick's interview to fully understand the remarkable impact of connecting with prospects on a personal level, appreciate how much you can stand out from the crowd by sending a simple thank you note to your clients, and discover why his company, Simply Noted, has thrived while his competitors in the handwritten notes industry have failed. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Get your FREE SAMPLE handwritten notes package at simplynoted.com · Connect with Rick on LinkedIn 0:00 Introduction 1:52 Rick's backstory 2:40 Missing the mindset of professional ball 4:26 Being self-funded | No investors 5:21 Pro ball vs. corporate vs. start up vs. owning your own 7:14 The inspiration for Simply Notes 10:09 Making sure it doesn't look fake 13:19 How it works 14:35 The best handwritten note campaigns 16:39 What are the best performing mailers? 17:53 What next for Simply Noted? 20:04 Good opportunities to use handwritten notes 22:25 Rick's advice about confronting hardship 26:19 Action Item

ReminderMedia (the company behind Stay Paid) hired an independent company to survey recipients of the personally branded magazines that our clients send to their clients, and we just got the phenomenal results. Discover the incredible rate of referrals and repeat business our clients can directly tie back to their magazine, the multiple ways you can use a personally branded magazine to establish yourself as a trusted business, and the ways our magazines work to broaden the reach of our clients' brands. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources CLICK for your free PDF sample of our most recent issue. Claim a special offer just for Stay Paid listeners @ staypaidpodcast.com/magazine 0:00 Introduction 0:51 It's YOUR magazine 1:33 Stands out as super unique 2:31 Ranked highest in value by readers 3:45 Perceived as a gift 4:34 Phenomenal shelf life 4:58 Relational not transactional 6:13 Builds trust in 3 ways 9:49 Reader survey results 11:10 Encourages engagement 11:47 Cross-promote with referral partnerships 13:37 Less than the cost of a greeting card 15:56 Action Item

This week on Stay Paid, you'll hear from David Price who, after only five short years in the industry, is the CEO and founder of his own insurance brokerage. David shares how he overcame a childhood defined by utter poverty, drug-addicted parents, homelessness, and years of moving from job to job and state to state to become a successful broker. Today, he hires 50 agents a week and makes millions in passive income. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Website: The Price Group at tpglife.com Instagram: @davidpriceofficial 0:00 Introduction 2:41 David's story 6:08 Starting over again and again and again 9:04 Committing to a career in insurance 11:10 The impact of environment on success [Golden Nugget] 12:21 Mindset: Show up as a student 15:21 To get to a $1M, begin with marketing for leads 18:23 The qualities in a good sales agent 21:40 Understanding patience toward progress 24:40 David's advice to younger David 28:03 Action Item

We continue the conversation started in episode 441 about the six steps that will help you to develop more self-discipline. In this episode, we cover the final four. Listen to find out the simple technique professional athletes swear helps them stay the course and achieve their goals, hear Simon Sinek's recommendation for how to maintain your motivation and keep moving forward, and discover the single best action you can take to better ensure that when things get tough, you maintain the resilience you need to continue making progress. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Download our free goal planner. You'll get pages for planning your days, weeks, and months to help you keep track of your busy schedule and make sure no goals get overlooked. 0:00 Introduction 0:54 Josh's fail 2:27 The importance of having a plan 5:23 #3: Visualize your outcome | Why it works 9:21 #4: Don't wait for something to feel right 11:25 #5: Measure and reward your progress 13:14 #6: Get an accountability partner 16:40 Action Item

Steve Acree, the CEO of ReminderMedia (the company behind Stay Paid), shares a few lessons about building a successful brand. Among the topics he covers are the far-reaching utility of having a clear mission, vision, and value proposition and their critical importance to a business's long-term success. Listen to find out the three-part tactic that lets you neatly define the central aspects of your business, understand the extensive implications of an overly complicated value proposition, and discover how well-defined mission and vision statements will align your organization and simplify hiring and firing decisions. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources · Free predictive index assessment: remindermedia.com/staypaidpi · Free e-book: The Relationship Marketer's Guide to Branding 0:00 Introduction 3:09 The simple idea that grew a business 6:54 Build your brand around solving a problem 7:25 Creating a value proposition: what | how | why 11:22 The importance of keeping things simple 14:01 Focus is necessary to scale a business 17:14 Stick to the message and you'll win 18:56 Stop thinking that features sell 20:29 Aligning the business with the mission and vision 24:11 Missions and visions are powerful HR tools 26:16 Leaders embody the mission and vision 27:26 A leader's lesson: Don't do what they should do for themselves 32:26 Entrepreneurs are all a little "bent" 41:37 Action Item

In a survey released by realtor.com, 97% of survey respondents said local expertise is an important attribute of a real estate agent, while 25% say it is the most important. In today's episode, we share 8 things you can do to become the most widely recognized and trusted agent in your local area. Listen to discover several key resources that can get you the inside scoop on what's happening in your area, a game-changing social media tactic that will make you the undisputed go-to resource for everything local, and an incredibly easy way to enhance your credibility, promote your expertise, and establish street cred that most agents have never even heard of. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Real Estate Referral Partner Worksheet 0:00 Introduction 0:53 Local relationships are a competitive advantage 1:10 What you need: knowledge of neighborhoods 2:18 What you need: knowledge of market trends 2:57 What you need: knowledge of community development projects 3:39 Promo tip 1: attend local government meetings 5:11 Promo tip 2: sponsor local teams 5:45 Promo tip 3: join/start community Facebook group 6:54 Promo tip 4: create video tours 8:17 Promo tip 5: work with charities 10:18 Promo tip 6: use strategic referral partners 10:51 Promo tip 7: create local content for your blog 12:12 Promo tip 8: become a media resource 15:03 Action Item