Stay Paid Podcast

We’re tackling one of the most persistent challenges facing marketers: how to get people to open and respond to emails. Included among the findings we share are the email length that produces a 50% response rate, whether a negative or positive tone gets more replies, and which email closing prompts the most responses. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free download: Best Practices for Email Marketing is a one-page guide that will help you write emails that produce better open and response rates. 0:00     Introduction 0:44     How to think about your email numbers 2:20     Tip 1: Keep it short     3:53     Tip 2: Keep it simple 6:31     Using moderate emotion in your emails 7:21     Tip 3: Keep it relevant 9:19     Relevant real estate email example 10:03   Tip 4: Keep it specific 11:01   Tip 5: Keep at it 11:37   Bonus Tip: The most effective sign-off 13:46   Action Item

Darin Stubbs is the executive vice president at Symmetry Financial Group. If you’re an entrepreneur who’s just starting out, has hit a lull, or can’t get momentum—or if you simply want more of what being your own boss promises—then we guarantee that Darin’s advice and insight will change the trajectory of your life forever. (That’s a big claim, but we’re sticking by it!) Listen to his interview to discover some of the fundamentally different ways CEOs think about factors that influence business like costs, income, opportunity, and time; a simple but game-changing tool that will dramatically shorten any salesperson’s learning curve; and one of the most valuable, career-advancing tactics top producers consistently swear by. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Connect with Darin at pacwestagency.com/career Website: Symmetry Financial Group Insurance tech: quility.com Book: The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:32     The CEO vs employee mindset 5:26     Disciplined commitment to revenue generating activities 9:30     Surrendering to your commitments 10:33   Having a job vs being your own boss 12:41   Gain some perspective 14:21   The power of a “Should Have” journal 16:37   Get yourself a mentor and your butt kicked 23:02   How Darin motivates himself (“The Note”)

How do you create raving fans that refer and never leave? After having the privilege to interview the past Client Experience Officer for Disney, Luke shares the number one characteristic all major brands have in common when it comes to raving fans. If you want more referrals, you won't want to miss this episode. This episode was pre-recorded from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.

Accountability in the workplace is certainly a problem, but did you know that 82% of managers acknowledge that they have limited to no ability to hold others accountable successfully? Obviously, managers, supervisors, and team leaders need help. In this episode, we talk about how you can promote accountability and establish it as a part of your everyday culture, even if you don’t feel supported by those higher up the company ladder. Listen to discover why teams who are tasked with meeting realistic goals are destined for mediocrity, how you can avoid giving subjective evaluations of your employees’ performance, and an infallible 4-step process for setting, communicating, and adhering to set standards. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (Fully Revised & Updated Edition) by Kim Scott   We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 1:03     Using excuses rather than candor 2:07     Embrace the awkward 3:15     The power of silence 3:55     Set insanely high standards 7:03     Get an accountability partner 7:50     The highest performers crave accountability 9:47     The value of missions, visions, and core values 11:19   Candor requires relationship 13:03   A model to support accountability 15:51   Action Item

This week on Stay Paid, Adam Rean Bohlen, director of business consulting at Financial Resources Group Investment Services, notes that while an independent financial advisor, real estate agent, or other entrepreneur might be an expert in what they do, it doesn’t necessarily mean they know how to create and manage a profitable company. That’s why mastering the core principles of running a business is essential across all industries. Listen to find out where businesses often fail when it comes to their value proposition, alternative ways to increase revenue that don’t involve converting more leads, and some commonsense approaches to motivating employees to perform at their best. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources LinkedIn: Adam Ream Bohlen Website: https://financialresourcesgroup.net/ 0:00     Introduction 0:41     Adam’s backstory 1:33     Helping advisors find efficiencies 4:09     Doubling down on what you do well 4:50     Evaluating your value proposition 8:12     Squeezing more value out of existing business 11:37   Getting clients to execute on a plan  14:35   The importance of integrity 17:01   Action Item

After losing $1.4M, you learn a thing or two. In this week's bonus episode, Luke shares his thoughts on failure, doubt, fear and how they can be the main killer of any business.   For more Content like this follow Luke on Instagram: @lukeacree   This episode was pre-recorded on 2/20/2023 from Luke's weekly program in the Insurance Syndicate Facebook Group. If you are in Insurance and would like more information on how to join this group, email us at podcast@remindermedia.com.

If you haven’t collected and safeguarded the email addresses of your clients, prospects, and leads, then you’re vulnerable to the whims and errors of the systems/marketplaces you rely on. Having your own list of email addresses is an insurance policy against losing the contacts your business needs to thrive. In this episode, we share 7 strategies you can use to gather email addresses from your social media followers. Two of them make directly asking for them easy, while the remaining 5 allow you to collect emails by other means. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Visit our Resource Library for free lead magnets and other valuable tools.   0:00     Introduction 1:07     Why you must develop your own mailing list     2:26     Tip 1: Start a conversation 4:58     Tip 2: Like, engage, and get notified 6:33     Tip 3: Use lead magnets 7:16     Tip 4: Run a contest 7:55     Tip 5: Connect with your strategic partners 8:34     Tip 6: Promote a survey 9:10     Tip 7: Download your LinkedIn connections 11:53   Action Item    

This week’s guest is Katelyn Rhoades, known to her 135,000 Instagram followers as the “social marketing queen.” We ask her majesty a ton of questions that get us down to the brass tacks of creating and promoting Instagram Reels. She shares everything from her #1 priority when creating content, to whether doubling down on what’s working is really the best strategy, to her 4 best tips for turning followers into leads. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Website: enfluencestudio.com (spelled with an E) ·      Instagram: @socialmarketingqueen   0:00     Introduction 1:09     Katelyn’s backstory 2:42     You have to provide edutainment 4:22     Think about your target audience 5:53     Double down on content that is working 7:11     Time spent making Reels 7:46     Source of content ideas 8:26     Recommended IG channels to follow 9:43     3 reasons to post IG Reels 10:29   How often to post 11:53   The need to pick a target audience 14:23   Treating Reels like a vlog 16:11   Balancing authenticity and production quality 21:10   4 ways to turn an audience into leads 23:31   How to check your hashtags 23:53   Katelyn’s mantra to live by 25:39     Action Item

The idea that people can be afraid of success may seem odd, but when we thought about it a bit, it actually made sense. Change is hard, growth is hard, and our brains are always looking for ways to maintain the status quo, so sure—some people may resist their own achievements. In this episode, we talk about the fear of success and the fear of failure (they’re two sides of the same coin). We review their telltale signs so you can determine whether one or both fears are holding you back. Finally, we offer some actions you can take to alleviate your distress and claim your rightful reward. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Free e-book: Getting Started with Relationship Marketing 0:00     Introduction 0:37     Is fear of success a real thing? 1:24     The excuses we use 2:55     Symptoms of a fear of failure 3:13     Symptoms of a fear of success     3:46     Get into motion | Do something 6:05     Actions to overcome fear 7:16     Thoughts on identity and self-worth 10:33   Action Item

This week on Stay Paid, we’re talking with Mike Saunders. Mike is an expert in helping his clients position themselves as the authority best qualified to serve their audience. In his interview, he shares how he does it along with the steps you can take to promote your own authority—even if you are just starting out. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Mini audio seminar: AuthoritizeYourAgency.com ·      Website: AuthorityPositioningCoach.com ·      Book: The Medium Is the Massage We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.   0:00     Introduction 2:06     Authority marketing | why it’s important 3:41     Use “elevated” platforms 5:41     Promote your podcast interviews 7:53     SEO is dead | Optimize your Google visibility 9:27     Preframing your expertise 10:55   The power of accolades 11:42   Paying for exposure vs. an Authority Positioning Portfolio™ 15:30   The importance of media selection 16:25   Using authority positioning to nurture leads 19:33   Marketing trends: pattern interruption | mini seminar series 24:00   Action Item