432 - How to Be an Authority Even If You’re New to the Game

This week on Stay Paid, we’re talking with Mike Saunders. Mike is an expert in helping his clients position themselves as the authority best qualified to serve their audience. In his interview, he shares how he does it along with the steps you can take to promote your own authority—even if you are just starting out.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

·      Mini audio seminar: AuthoritizeYourAgency.com

·      Website: AuthorityPositioningCoach.com

·      Book: The Medium Is the Massage

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0:00     Introduction

2:06     Authority marketing | why it’s important

3:41     Use “elevated” platforms

5:41     Promote your podcast interviews

7:53     SEO is dead | Optimize your Google visibility

9:27     Preframing your expertise

10:55   The power of accolades

11:42   Paying for exposure vs. an Authority Positioning Portfolio™

15:30   The importance of media selection

16:25   Using authority positioning to nurture leads

19:33   Marketing trends: pattern interruption | mini seminar series

24:00   Action Item