

Brian Bogert - Flipping The Lid
Brian Bogert
Flipping the Lid is a podcast where we take the world's greatest entrepreneurs, business men & women, and leaders in the top of their industry and completely flip their lid to scan their can to unpack their treasures within.
Brian wraps his guests with love, authenticity, challenge, and will always showcase the guest in their most authentic burning light. We are on a mission to impact over 1 Billion lives as quickly as possible and when we bring the highest level performers together to flip their lids on the success and adversity of their own story.
Brian wraps his guests with love, authenticity, challenge, and will always showcase the guest in their most authentic burning light. We are on a mission to impact over 1 Billion lives as quickly as possible and when we bring the highest level performers together to flip their lids on the success and adversity of their own story.
Episodes
Mentioned books

May 22, 2025 • 1h 16min
How to Fix a Broken Sales Funnel w/ Frank Sondors (E115)
Many sales teams today are struggling to generate pipeline, largely due to the steady decline in email deliverability caused by growing restrictions from major email service providers. So, how can businesses overcome this challenge and fix the sales funnel for lasting success?In this episode, Brian Bogert sits down with Frank Sondors, CEO and co-founder of SalesForge. Frank begins by sharing how he balances the demands of fatherhood, marriage, and building a company. He also shares the remarkable story of proposing to his wife six days after meeting her, a bold move that reflects his decisiveness in life and business.Frank highlights the widening gap in the sales funnel, particularly the challenges around generating pipeline. He explains that one of the key reasons pipeline generation has become more difficult is the steady decline in email deliverability.To tackle this, Frank reveals that his company has developed six powerful software products that form an integrated ecosystem designed to help businesses scale their outreach efficiently without dramatically increasing overhead. He also breaks down what true email success looks like and shares practical tips on how to achieve it in today’s restrictive digital landscape.Timestamps:[03:07] Career highlights[08:11] Who is Frank Sondors?[17:07] Family & Work[33:29] Marriage proposal[40:13] Sales funnel gap[54:21] Software solutions[01:04:19] Email success[01:13:23] Final remarksKey Takeaways: • If you divide your attention, you’re not fully focused. ~Frank Sondors [18:50]• The greatest investment you can make is choosing the right partner and staying with them because it’s really difficult to build wealth when you keep splitting it in half, time and time again. ~Brian Bogert [36:25]• Training people just to build a pipeline is not efficient. ~Frank Sondors [42:44]• Email deliverability in the B2B space has steadily declined due to strict restrictions enforced by dominant email service providers, making it more challenging for sales emails to reach their recipients. ~Frank Sondors [58:01]• If you’re sending too many emails from your primary business domain, you have a higher risk of being marked as spam or blacklisted. ~Frank Sondors [59:25]• Limit your emails to 2 or 3 per prospect to minimize spam rates and maximize success. ~Frank Sondors [01:05:31]• Sending emails too aggressively can significantly raise your spam rate. ~Frank Sondors [01:07:03]Keep In Touch with Frank Sondors:Website: https://www.salesforge.ai/AI Agent Frank: https://www.salesforge.ai/agent/frankX: https://x.com/franksondorsLinkedIn: https://www.linkedin.com/in/franksondors/—Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

May 15, 2025 • 1h 24min
How To Overcome Limitations w/ Navy Seal, William Branum (E114)
When William Branum was growing up, he struggled with the belief that he wasn’t smart or good enough. He also believed he was poor and lacked the potential to achieve anything remarkable. However, William overcame these limiting beliefs and eventually became an elite Navy SEAL, a true testament to the power of self-transformation.William’s story proves that you don’t need to be naturally talented or exceptionally intelligent to achieve greatness. With clarity and conviction about what you want, you can become the best version of yourself and accomplish extraordinary things. However, the journey requires recognizing that failures are trophies and that true greatness often emerges from overcoming them.In this episode, William Branum shares his unique perspective on failure and opens up about his powerful journey from childhood struggles to becoming a Navy SEAL. He also discusses his transition from military to civilian life and takes us through the origin of Naked Warrior Recovery.Timestamps:[02:50] Who is William Branum?[03:29] Failure[09:40] Childhood story[12:28] Becoming a Navy SEAL[18:22] Goal setting[21:50] Navy SEAL training[26:41] Challenging moments[38:27] Getting NAKED[41:23] The Transition[45:05] Masculinity[52:25] Origin of Naked Warrior Recovery[57:40] Plant-based medicine[01:04:40] ‘Good enough’[01:07:41] Gratitude[01:20:59] Final wordsKey Takeaways: • “If you’re not failing at anything you’re doing, you’re not trying hard enough.” ~William Branum [03:19]• “When we protect ourselves, we disconnect ourselves.” ~Brian Bogert [17:42]• Play to win, not just to avoid losing. ~Brian Bogert [35:11]• We all have two egos: one that is helpful and drives us forward, and one that is self-destructive. ~William Branum [38:49]• “The deeper the relationship goes, the harder it will be.” ~William Branum [44:07]• Plant-based medicine helps in addressing emotional issues. ~William Branum [59:36]• “The rearview mirror of your car is small, and your windshield is large...” ~William Branum [01:21:20]Keep In Touch with William Branum:Website: https://nakedwarriorrecovery.com/Instagram: https://www.instagram.com/william.r.branum/LinkedIn: https://www.linkedin.com/in/williambranum/—Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

May 8, 2025 • 1h 9min
How To Strategically Earn More Connections w/ Devin Sizemore (E113)
Connections and relationships are invaluable in both life and business. However, to truly unlock their power, it’s crucial to first understand yourself and what you want, as we are often just one connection away from achieving massive success in our lives. This episode will show how to strategically earn more of the right connections.In this insightful episode, Brian Bogert interviews Devin Sizemore, a connector, consultant, speaker, and bestselling author of Connection Expansion: You Are One Connection Away From Massive Success in Your Life or Business.Devin shares valuable insights on business and takes us through his inspiring entrepreneurial journey. Additionally, he highlights the significance of relationships and connections in business and how they can open doors to incredible opportunities.As the episode unfolds, Devin discusses the five core business principles that have guided his success and shares how his family has significantly impacted his business trajectory.Finally, Devin opens up about the darkest period in his entrepreneurial journey and how he navigated through it.Timestamps:[01:54] Who is Devin Sizemore?[03:32] Business[07:47] Hustle culture[13:09] Entrepreneurial journey[22:23] Relationships in business[24:49] Core business principles[43:05] Devin’s connections[46:24] Family’s impact on business[52:39] Darkest period[01:05:44] Closing thoughtsKey Takeaways: • A business is an investment vehicle where you put in time and money to generate revenue. ~Devin Sizemore [03:33]• In business, always focus on adding value rather than just closing the deal. ~Devin Sizemore [24:49]• There is value in every business connection and relationship. ~Devin Sizemore [29:58]• “Train by doing.” ~Devin Sizemore [31:55]• “Pain and perspective point us to what’s important.” ~Brian Bogert [56:11]• “In life, we are just one moment, one breath, one step, one action away from rewriting our story.” ~Brian Bogert [01:06:35]People Mentioned and Other Resources:1. Connection Expansion: https://bit.ly/42Wb86rKeep In Touch with Devin Sizemore:Website: https://devinsizemore.com/TikTok: https://www.tiktok.com/@dpsizemoreFacebook: https://www.facebook.com/dpsizemoreLinkedIn: https://www.linkedin.com/in/dpsizemore/Instagram: https://www.instagram.com/dpsizemore/YouTube: https://www.youtube.com/channel/UCWOKSsJYXZUu1iJSNlfZmJA—Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

May 1, 2025 • 1h 16min
How To Understand Your Purpose w/ Blaine Bartlett (E112)
Understanding your purpose involves embracing the idea that purpose isn't something we create but something that finds us when we surrender and allow it.Joining us today is Blaine Bartlett, President and CEO of Avatar Resources, Inc., keynote speaker, and top executive business & leadership coach. Blaine is also the author of Compassionate Capitalism: Journey To The Soul of Business.In this episode, Blaine dives deep into the concept of purpose, sharing his journey of discovering it and how it ultimately led to the founding of Avatar Resources. He also shares his unique approach to helping people distinguish between facts and personal truths.Blaine reflects on his experience of supporting his spouse through a battle with cancer, drawing on his resilience after the loss of his first partner to the same disease. Additionally, he challenges traditional views on wealth accumulation, explaining why it’s unhealthy for both individuals and society. His insights on compassion and integrity offer a fresh perspective on living a fulfilling and impactful life.Timestamps:[02:39] Who is Blaine Bartlett?[04:42] Purpose[08:57] Facts vs. Truth[11:31] Blaine's purpose[15:39] Power of questions[19:45] Path to Avatar Resources[24:30] Compassion & Integrity[37:27] Shift to legalities in business[47:57] Recognizing incongruence[50:59] Life with a spouse battling cancer[01:02:38] Wealth accumulation[01:07:12] Current focus[01:13:48] Closing reflectionsKey Takeaways: • We don't find our purpose; our purpose finds us when we accept and surrender enough to allow it. ~Brian Bogert [04:25]• Signs follow; they don't precede. ~Neville Goddard [05:13]• There are the facts, and then there is what's true. ~Brian Bogert [07:57]• Reality is a function of perceptive observation and experience. ~Blaine Bartlett [09:23]• The only time we get stuck in life is when we stop asking questions because questions create options and opportunities for new choices. ~Brian Bogert [15:24]• Imagination lives at the threshold of the soul. ~Carl Jung [21:26]• Without the play of imagination, nothing of consequence ever comes into being. ~Carl Jung [21:36]• Compassion without understanding is still a privilege, not a connection. ~Brian Bogert [25:12]• Relationships don't end; they just change forms. ~Blaine Bartlett [49:34]• Seemingly resistant situations where we're not getting what we want can be transformed in an instant if we open ourselves to possibility. ~Brian Bogert [59:02]• Anything that serves as a center of accumulation ultimately becomes toxic. ~Blaine Bartlett [59:41]• Money is energy. ~Blaine Bartlett [01:02:38]• Be a center of distribution in your own life. ~Blaine Bartlett [01:13:48]People Mentioned and Other Resources:1. Compassionate Capitalism: Journey To The Soul of Business: https://bit.ly/40RZ9nV2. The Untethered Soul: https://bit.ly/4lLXJGG3. The Surrender Experiment: https://bit.ly/42wfaUb4. Conscious Capitalism: https://bit.ly/431MZN4Keep In Touch with Blaine Bartlett:Website: https://www.blainebartlett.com/Podcast: https://www.blainebartlett.com/podcast/Twitter: https://twitter.com/blainebartlettLinkedIn: https://www.linkedin.com/in/blainebartlett/Instagram: https://www.instagram.com/blainebartlett/Facebook: https://web.facebook.com/OfficialBlaineBartlett/YouTube: https://bit.ly/3zvI2g5—Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

Apr 24, 2025 • 1h 5min
Stay Curious and Keep Growing w/ Phil Better (E111)
Curiosity is a powerful tool for growth, as it opens up a world of possibilities and opportunities. When we embrace curiosity and ask the right questions, we create pathways for learning and development, expanding our potential in ways we might never have imagined.In this episode, Brian Bogert speaks with Phil Better, also known as “The Podcast Mogul.” Phil is a seasoned podcaster, entrepreneur, and digital content strategist. He is the founder and host of Invest In Yourself: The Digital Entrepreneur Podcast, a show that features interviews with successful entrepreneurs and experts.Phil discusses how learning the art of asking better questions has created opportunities for growth and deeper connections with his guests. Moreover, he highlights the pivotal moment in his career that changed the value and direction of his podcast and shares lessons learned from interviewing successful individuals.In this conversation, Phil explores the importance of recognizing your strengths and finding support to balance your weaknesses, demonstrating how this can fuel both personal and professional growth. He also shares valuable insights for those outside the podcasting world on how to leverage podcasting as a tool to provide real value to ideal clients.Timestamps:[03:16] Who is Phil Better? [05:50] Freedom[10:13] Asking better questions[17:04] Podcasting journey[33:02] Weaknesses vs. Strengths[37:51] Pivotal moment[47:16] Lessons from interviews[55:02] Advice for non-podcasters[58:47] Phil’s legacy[01:01:51] Concluding remarksKey Takeaways: • We are only as good as our questions because questions create options and opportunities for us. ~Brian Bogert [08:53]• When you seek guidance from those who have already walked the path before you, you gain valuable insight into the steps you need to take. ~Phil Better [23:48]• “Once shame and blame exist, growth and opportunity go out the window.” ~Brian Bogert [28:32]• Lean into your strengths and surround yourself with people who complement your weaknesses. ~Phil Better [35:34]• Every single successful person began their journey with a mentor. ~Phil Better [47:20] • Podcasting is the cheapest and simplest way to provide value to your ideal clients. ~Phil Better [55:02]• “The more curious you are, the more your world opens up.” ~Phil Better [01:01:51]Keep In Touch with Phil Better:Website: https://www.investinyourselfpod.com/Facebook: https://www.facebook.com/PhilBetter/Instagram: https://www.instagram.com/thepodcastmogul/—Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

Apr 17, 2025 • 1h 33min
Finding Yourself & Authenticity In Sales w/ Joe Graham (E110)
Finding yourself is the key to unlocking everything in life. By embracing your authentic self, you can step into greater growth, live with confidence, and experience true fulfillment.Today, we’re joined by Joe Graham, an award-winning salesman and sales coach and host of The Joseph Graham Show. Joe discusses the importance of embracing your true self and shares how breaking free from religious indoctrination helped him gain the clarity and confidence to live authentically, which he believes is key to personal growth and success.Joe also shares his unique perspective on risk and offers valuable sales advice, including tips for new sellers and strategies for successful sales calls. Additionally, he discusses the importance of loyalty and how to cultivate it.At the heart of this conversation is the idea of building authentic connections. Joe highlights how moving away from seeking what you can gain and embracing a genuine curiosity about others can lead to more meaningful relationships.Timestamps:[03:03] Who is Joe Graham?[04:43] I am enough[10:12] Embracing your true self[15:05] Breaking free from indoctrination[24:04] Risk[27:51] Sales[35:11] Sales call tips[43:39] Sales tips for new sellers[46:38] Loyalty[49:52] Sales vs podcasting[58:36] Passion for dogs[01:06:06] Building authentic connections[01:17:20] Biggest challenge[01:30:40] Final wordsKey Takeaways: • You must have the power to take action and accomplish your goals while also having the grace and wisdom to avoid harming others in the process. ~Joe Graham [14:03]• Don’t let the lesson get lost in the language. ~Brian Bogert [14:26]• You have to try things and see if you like them. ~Joe Graham [22:22]• We don’t regret the things we try and fail at, we don’t regret the things we try and need to refine; we only regret the things we didn’t take action on. ~Brian Bogert [23:22]• Risk is an opportunity to learn, grow, or succeed. ~Joe Graham [24:33]• People are afraid of risk because they fear what others will think. ~Joe Graham [25:15]• A lot of people love the idea of what they think salespeople get, but they don’t understand the work and the grind that comes with it. ~Joe Graham [43:44]• People don’t care about legacy; they care about connection. ~Joe Graham [48:14]• To build authentic connections, move away from seeking what you can gain and embrace a genuine curiosity about others. ~Joe Graham [01:09:36]• Some of the most resourceful people who can make an impact in our lives are also the most unassuming. ~Brian Bogert [01:12:50]• Finding yourself is the key to everything in life. ~Joe Graham [01:30:40]Keep In Touch with Joe Graham:Website: https://150kconsulting.com/Instagram: https://www.instagram.com/joegrahamreal/LinkedIn: https://www.linkedin.com/in/joe-graham-real/—Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

Apr 10, 2025 • 56min
Entrepreneurship, Shark Tank, and Neurodiversity w/ Anthony Franco (E109)
Entrepreneurship can be a lonely journey filled with challenges and first-time experiences. However, founders can navigate these obstacles by learning from those who have successfully walked the path before them.In this episode, Brian Bogert sits down with Anthony Franco, the co-host of the How to Founder podcast. Anthony launches, scales, and sells businesses. He has launched seven companies with six successful exits, and he’s now on a mission to help other founders do the same by sharing his seasoned insights across tech, AI, consumer goods, services, and manufacturing.Anthony takes us through his personal story, from his childhood ventures to navigating the complexities of fatherhood, marriage, and divorce, all while pursuing his entrepreneurial dreams. He also breaks down what it truly means to be an entrepreneur and how neurodivergence can be a powerful asset in business.One of the most exciting moments in the episode is when Anthony reflects on his Shark Tank experience, where he struck a deal with Mr. Wonderful. He also shares how his passion for tech became the driving force behind his success and how he uses shame as a motivator, driving him to constantly strive for better.Timestamps:[01:41] Who is Anthony Franco?[02:05] Definition of an entrepreneur[04:25] Childhood entrepreneurship[10:35] Entrepreneurship as problem-solving[14:36] Passion for tech[18:39] Entrepreneurship journey[21:42] Shame[26:29] Neurodiversity[33:45] Communication[41:44] Shark Tank experience[48:03] Ongoing challenge[51:17] How to Founder podcast[54:25] Final remarks Key Takeaways:• “Entrepreneurship is a craft.” ~Anthony Franco [01:59]• An entrepreneur is both a builder and a capitalist. ~Anthony Franco [02:26]• Pride is a shame-based energy. ~Brian Bogert [25:37]• ADHD is not an inability to focus but an inability to shift focus from something else. ~Anthony Franco [27:19]• Weaknesses are strengths, and constraints are opportunities; it all depends on how you approach life. ~Anthony Franco [28:19]• Fools are those who reject who they are and pretend to be something they’re not. ~Anthony Franco [45:16]People Mentioned and Other Resources:1. David Ogilvy2. StrengthsFinder 2.0: https://bit.ly/4caf2gaKeep In Touch with Anthony Franco:Podcast: https://www.howtofounder.com/LinkedIn: https://www.linkedin.com/in/anthonyfranco/YouTube: https://www.youtube.com/@HowToFounder —Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id167652489

Apr 3, 2025 • 1h 17min
Humor, Self-Awareness, and Processing Emotions w/ Dr. Ray Doktor (E108)
Embracing humor and self-awareness are powerful ways to foster personal growth and build deeper connections with yourself and those around you. In today’s episode, we are honored to have Dr. Ray Doktor, a clinical psychologist and bestselling author. Dr. Ray shares powerful insights on how embracing humor and levity can be a superpower for building connections with others. He also reflects on his journey into psychology, highlighting the key experiences that shaped his deep self-awareness. Dr. Ray also reflects on a pivotal moment when he shifted his priorities to focus on fatherhood. Additionally, he discusses his experience with deception in relationships and shares how he navigated the separation from the mother of his son. Finally, Dr. Ray explains how processing emotions is essential for healing and personal transformation. He also shares valuable insights from his book All It Takes Is One and guides us through his 5-step path to healing. Timestamps:[02:36] Who is Dr. Ray Doktor?[04:47] Embracing levity & humor[12:47] Ray’s journey into psychology[20:19] Self-awareness & Self-deprecation[32:54] Stepping into the season of dad[37:08] Deception in relationship[41:49] Processing emotions[58:58] Ray’s book[01:04:08] The path of healing[01:07:17] Current struggle[01:13:44] Closing remarksKey Takeaways: • Feedback is permission-based. ~Brian Bogert [11:49]• People often pursue a career or dream to prove themselves to others or seek external validation. ~Dr. Ray Doktor [18:19]• People learn from the way you model your life. ~Dr. Ray Doktor [30:46]• Truth always sets us free. ~Brian Bogert [50:07]• Strategy and tactics are not the primary factors in success; they are simply tools that guide us toward it. ~Brian Bogert [01:02:23]• Timing is always perfect when you allow it to be. ~Brian Bogert [01:08:26]• Just because you have what you have now doesn’t mean there won’t be more opportunities for growth tomorrow. ~Brian Bogert [01:16:15]People Mentioned and Other Resources:1. All It Takes Is One: https://www.allittakesisonebook.com/Keep In Touch with Dr. Ray Doktor:Website: https://www.raydoktor.com/YouTube: https://www.youtube.com/@raydoktorFacebook: https://www.facebook.com/raydoktor/Instagram: https://www.instagram.com/drraydoktorcoaching—Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

Mar 27, 2025 • 1h 4min
The Truth About Asking for Help w/ David Newman (E107)
Many people hesitate to seek or embrace help due to the misconception that asking for support signals weakness, incapability, or lack. In reality, seeking help and leveraging the strengths of others is a powerful way to accelerate growth and achieve greater success.In this insightful episode, Brian Bogert interviews David Newman, author of the bestselling DO IT Selling! series of business books and host of the globally ranked Top 1% podcast, The Selling Show. David begins by sharing how his ego once held him back from seeking the help he needed, leading to unnecessary suffering. He also challenges common misconceptions about asking for help and shares his perspective on the true key to happiness and success. As the conversation unfolds, David highlights three valuable skills that have shaped his approach to life and business. Additionally, he discusses the “Do It!" selling philosophy, designed for those who dislike selling, and illustrates how shifting from selling to serving creates a greater impact. As we wrap up, David discusses his criteria for helping others and introduces FLOP (Feature and Leverage Other People) as a strategy for success. Moreover, he shares valuable insights about relationships that he has gained through 40 years of marriage. Timestamps:[02:59] Who is David Newman?[09:35] Ego[15:50] The key to happiness & success[22:00] Misconceptions about seeking help[24:17] Pivotal moment[29:21] 3 Valuable skills[31:43] ‘Do It! Selling’ philosophy[39:36] Criteria for helping[48:06] Success story[50:35] Love for bourbon[56:09] F.L.O.P[01:01:17] Key marriage takeawayKey Takeaways: • Ego is what we project outward to show the world we are capable, even when we internally doubt or fail to acknowledge it ourselves. ~Brian Bogert [09:44]• If you are the smartest guy in the room, you’re in the wrong room. [10:08]• The key to happiness and success in the universe is embracing the flow of giving and receiving. ~David Newman [15:50]• People who ask for help aren’t lacking, weak, incapable, or unwilling. ~David Newman [22:00]• “Stop selling and start serving, and you will sell and offer a lot more.” ~David Newman [38:35]• “Every business problem is a personal problem in disguise.” ~David Newman [43:25]• “Do work you love, with people you love, for those you love.” ~David Newman [43:44]• As marketers and entrepreneurs, people are not tired of hearing from you; they are tired of hearing from you about you. ~David Newman [56:25]People Mentioned and Other Resources:Do It! Selling: https://doitmarketing.com/sellingKeep In Touch with David Newman:Website: https://doitmarketing.com/Podcast: https://doitmarketing.com/podcast/YouTube: https://www.youtube.com/@dnewmanLinkedIn: https://www.linkedin.com/in/davidjnewman/Email: david@doitmarketing.com—Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898

Mar 20, 2025 • 1h 60min
Relentlessly Stepping Into A New Identity w/ Adam Kifer (E106)
Sometimes, life throws unexpected curveballs our way, but resilience helps us rise above them. Our ability to adapt not only shapes our future but also empowers us to step confidently into a new identity.Joining us on the show is Adam Kifer, founder of MUV Martial Arts, Impakt Mastermind, and Relentless Media Agency. Adam is a leading voice in the martial arts industry, and his journey is one of resilience, growth, and transformation.In the episode, Adam opens up about his journey into martial arts and how it helped shape his emotional intelligence. He also reflects on how he navigated his wife’s postpartum depression and his struggle with receiving compliments.Adam recounts the moment his life took a dramatic turn when a false accusation threatened everything he had built. He reveals the backstory behind a damaging article driven by misleading claims from his former executive assistant and reflects on its impact on his family, employees, and business reputation. Despite the challenges, he shares how he fought back against the false narrative and found strength in stepping into a new identity.Timestamps:[02:46] Who is Adam Kifer?[05:49] Adam’s Martial Arts journey[16:33] Emotional intelligence[27:02] Navigating postpartum depression[32:37] Embracing feedback[37:40] Receiving compliments[42:51] Value vs. Worth[01:03:37] Marketing[01:15:14] The false accusation[01:36:08] Stepping into a new identity[01:55:04] Adam’s future & legacyKey Takeaways: • Martial arts help develop emotional intelligence, self-discipline, goal setting, and mental toughness. ~Adam Kifer [07:28]• Emotional intelligence refers to your ability to feel, process, and interpret emotions, as well as identify the triggers causing them. ~Adam Kifer [17:57]• Constructive feedback helps you identify blind spots and shorten the time it takes to navigate challenges. ~Brian Bogert [33:19]• Your value is the impact you have on the external world, while your worth is what you believe you deserve. ~Brian Bogert [42:51]• Successful marketing requires a deep understanding of the brand you’re working with. ~Adam Kifer [01:08:50]• The best ad says a lot with the least words. ~Adam Kifer [01:13:29]• We may not be able to control our reputation, but we have full control over our character. ~Adam Kifer [01:38:19]• Compassion can only exist when people establish a connection with one another. ~Brian Bogert [01:50:59]People Mentioned and Other Resources:1. David Ogilvy2. Confessions of an Advertising Man:https://bit.ly/43JsR333. Mad Men: https://www.imdb.com/title/tt0804503/4. Unpublished David Ogilvy: https://bit.ly/3XNgajS5. Living Fearless: https://bit.ly/3FFBaTt6. Compassionate Capitalism: https://bit.ly/3Fs8Sfj Keep In Touch with Adam Kifer:TikTok: https://www.tiktok.com/@adamkiferFacebook: https://www.facebook.com/akiferYouTube: https://www.youtube.com/@adamkiferInstagram: https://www.instagram.com/adamkifer/—Follow Brian Bogert…Website: https://brianbogert.com/Podcast: https://www.flippingthelid.com/YouTube: https://www.youtube.com/@BogertBrianInstagram: https://www.instagram.com/bogertbrian/LinkedIn: https://www.linkedin.com/company/the-brian-bogert-companies/Listen to Flipping the Lid anywhere podcasts are available!Spotify: https://open.spotify.com/show/7zfkjk3mIMY4i6JWQR7aFzApple: https://podcasts.apple.com/us/podcast/brian-bogert-flipping-the-lid/id1676524898