The Audience Growth Podcast - Demystifying Podcast Marketing
Voxalyze - Podcast Analytics to grow your audience
Have you ever wondered what the most effective paid channel for podcast promotion is? Or the best way to grow the audience of your show without a marketing budget? Well, now, you can get answers to these questions (and many more) from people who have cracked the 1 million download mark.
Join us while we sit down with the most brilliant minds in our industry and pick their brain on podcast marketing and audience growth. Get inspired by the success stories of established shows and learn what strategies and tactics they've used to grow their audience at different stages of their audience development story.
Whether you're a beginner or a podcast industry veteran, you will find nuggets of podcast marketing wisdom that will help you take your audience development skills to the next level.
What content can you expect to find regularly? We cover topics such as:
- podcast visibility optimization: keyword research, metadata optimization, differences between Spotify's and Apple Podcasts' algorithms, the influence of show ratings and reviews
- media buying: the most effective channels with the highest conversion rate
- free tools and tactics to grow your audience (PR, how to do promo swaps, getting featured on platforms, etc.)
- podcast analytics: the most important metrics to monitor and optimize against, how cover art optimization can boost your listening start rate, etc.
- podcast attribution
- black hat tactics
Our guests include Stephanie Arakelian, Marion Abrams, Alexis Hue, Andi Last, Jake Jorgovan and Peter Cowley.
This is not just podcasting 101. We cover every aspect of podcast promotion to help podcast creators, businesses, broadcasters, and media companies get more downloads and listeners for their shows.
We want to help you get more listeners and better track the progress of your podcasting journey by answering such questions as:
'how to best promote a podcast on social media?'
'what are free tactics to promote my podcast?'
'what are common pitfalls that will hurt your discoverability?'
'how do I leverage Youtube in my podcast strategy?'
'how do I learn more about my audience to serve them more of the content they like'
'what is the ideal length of a podcast episode?'
'how many downloads do you need to start making money?'
'how many downloads per episode put you in the top 1% of podcasts?'
'what podcast niches monetize best?'
Watch our interviews in video format on our Youtube channel
https://www.youtube.com/playlist?list=PLZW_jl62rCHP39hB3hoNt8NwRktEYqn4r
Note that we really focus on marketing and don’t cover certain topics such as:
- Podcasting equipment
- The best podcast hosting providers
We have more content available on our blog, where we offer complete beginner guides and tutorials
https://voxalyze.com/resources/blog/
This show is brought to you by Voxalyze, the podcast analytics suite for audio content publishers.
https://voxalyze.com
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Join us while we sit down with the most brilliant minds in our industry and pick their brain on podcast marketing and audience growth. Get inspired by the success stories of established shows and learn what strategies and tactics they've used to grow their audience at different stages of their audience development story.
Whether you're a beginner or a podcast industry veteran, you will find nuggets of podcast marketing wisdom that will help you take your audience development skills to the next level.
What content can you expect to find regularly? We cover topics such as:
- podcast visibility optimization: keyword research, metadata optimization, differences between Spotify's and Apple Podcasts' algorithms, the influence of show ratings and reviews
- media buying: the most effective channels with the highest conversion rate
- free tools and tactics to grow your audience (PR, how to do promo swaps, getting featured on platforms, etc.)
- podcast analytics: the most important metrics to monitor and optimize against, how cover art optimization can boost your listening start rate, etc.
- podcast attribution
- black hat tactics
Our guests include Stephanie Arakelian, Marion Abrams, Alexis Hue, Andi Last, Jake Jorgovan and Peter Cowley.
This is not just podcasting 101. We cover every aspect of podcast promotion to help podcast creators, businesses, broadcasters, and media companies get more downloads and listeners for their shows.
We want to help you get more listeners and better track the progress of your podcasting journey by answering such questions as:
'how to best promote a podcast on social media?'
'what are free tactics to promote my podcast?'
'what are common pitfalls that will hurt your discoverability?'
'how do I leverage Youtube in my podcast strategy?'
'how do I learn more about my audience to serve them more of the content they like'
'what is the ideal length of a podcast episode?'
'how many downloads do you need to start making money?'
'how many downloads per episode put you in the top 1% of podcasts?'
'what podcast niches monetize best?'
Watch our interviews in video format on our Youtube channel
https://www.youtube.com/playlist?list=PLZW_jl62rCHP39hB3hoNt8NwRktEYqn4r
Note that we really focus on marketing and don’t cover certain topics such as:
- Podcasting equipment
- The best podcast hosting providers
We have more content available on our blog, where we offer complete beginner guides and tutorials
https://voxalyze.com/resources/blog/
This show is brought to you by Voxalyze, the podcast analytics suite for audio content publishers.
https://voxalyze.com
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books
Feb 26, 2023 • 34min
How to grow your audience in a highly competitive category with Andi Last
Andi Last is the very talented media manager at Pure Financial, the company behind the 'Your Money, Your wealth' podcast. She’s grown the audience of the show by 535% in the last 3 years, and it regularly places in Apple Podcasts’ top 100 investing podcasts, a category where competition is cut-throat. In this interview, she shares a ton of tips to help you grow your podcast audience, especially if you are in a highly competitive or tightly regulated category.
In this interview, we talk about:
- download milestones
- leveraging podcasts as a channel for lead generation
- 1 very easily overlooked pitfall that podcasters should avoid at any cost (hint: it has to do with the default settings of your podcast hosting provider)
- how she leverages data to grow the show
- podcast visibility optimization
Enjoy!Hosted by Ausha. See ausha.co/privacy-policy for more information.
Feb 9, 2023 • 1h 4min
The 5 Ps of Podcast Audience Growth with Marion Abrams
Marion Abrams is a podcasting coach, consultant, and the mastermind behind the very popular Spartan Up podcast. Under her tenure as director of podcasting, the show has generated 45 million downloads and views. In this episode, we talk about:
- the 5Ps of podcast audience growth: Purpose, Point of View, Process, Practice and Promotion
- download milestones
- how to spot shady podcast marketing agencies
- tips to get great guests on your show
- how to know when you’ve achieved content stickiness (don't spend money on advertising for your show before reaching that point!)
- how to streamline your podcast production to put out content a very high paceHosted by Ausha. See ausha.co/privacy-policy for more information.
Feb 8, 2023 • 17min
The 5 worst podcast promotion mistakes
Alexis Hue is the founder of Voxalyze, the visibility and analytics solution for podcast publishers. He has audited the promotion strategy of more than a hundred shows. He has developed a framework to fix the 5 very common but deadly mistakes that hurt the audience growth of shows. In this episode, we discuss:
- how pressing publish is only half the battle and why you shouldn't neglect promotion.
- why a poorly chosen show title can make you invisible in the search engines of podcast platforms
- How well-written show titles look like.
- why insufficiently long show and episode descriptions prevent you from ranking on hundreds of keywords.
- why ratings and reviews and way more important than platforms let on.
- how you can improve your cover art to boost your listening start rate.Hosted by Ausha. See ausha.co/privacy-policy for more information.
Feb 8, 2023 • 13min
The main challenges for podcast publishers in 2023
The podcast landscape is evolving fast. While the number of new shows slowed down significantly in 2022, competition is as fierce as ever. In this episode, Alexis and I chat about what lies ahead for podcast publishers:
- the 3 main challenges in 2023: distribution, promotion and monetization.
- the decline of linear radio and the shift towards the digital consumption of audio content
- the transition from a duopoly (Apple Podcasts and Spotify) to an oligopoly with more big players entering the podcast space (TikTok, Youtube, Netflix)
- the increasing demand for truly innovative content
- the strategy public broadcasters need to adopt to regain control over the distribution of their content on podcast platformsHosted by Ausha. See ausha.co/privacy-policy for more information.
Feb 8, 2023 • 54min
From 0 to 1 million downloads in 3 months with Stephanie Arakelian
Stephanie Arakelian is the Podcast Growth Specialist at Impact Theory. Prior to this role, she served as VP of Marketing & Audience Development at CurtCo Media, the podcast network behind the award-winning show SOLAR. She managed to hit the 1-million downloads mark for SOLAR only 3 months after launching the show. In this episode, we chat about several crucial topics of podcast marketing, including:
- how she would promote a show if she had 0 budget (ideal for scrappy podcasters!)
- how to do audience research and build listener personas for your show
- how to choose the social media platforms that are right for your show and category
- what KPIs to use to measure success
- which genres are easier to promote (fiction or non-fiction)
- which paid channel is the most effective to promote a podcast (and which one to avoid!)
- how she likes to distribute a budget across the lifetime of a showHosted by Ausha. See ausha.co/privacy-policy for more information.
Feb 8, 2023 • 5min
3 reasons why should you listen to the audience growth podcast - Trailer
Still unsure if the audience growth podcast is for you? This short episode will let you listen to soundbites of the insightful podcast marketing-related conversations we've had with our guests so far. After listening to this episode, you will know for sure if the show is worth your time!Hosted by Ausha. See ausha.co/privacy-policy for more information.
