Stephanie Arakelian is the Podcast Growth Specialist at Impact Theory. Prior to this role, she served as VP of Marketing & Audience Development at CurtCo Media, the podcast network behind the award-winning show SOLAR. She managed to hit the 1-million downloads mark for SOLAR only 3 months after launching the show. In this episode, we chat about several crucial topics of podcast marketing, including:
- how she would promote a show if she had 0 budget (ideal for scrappy podcasters!)
- how to do audience research and build listener personas for your show
- how to choose the social media platforms that are right for your show and category
- what KPIs to use to measure success
- which genres are easier to promote (fiction or non-fiction)
- which paid channel is the most effective to promote a podcast (and which one to avoid!)
- how she likes to distribute a budget across the lifetime of a show
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The Audience Growth Podcast - Demystifying Podcast Marketing