Andi Last is the very talented media manager at Pure Financial, the company behind the 'Your Money, Your wealth' podcast. She’s grown the audience of the show by 535% in the last 3 years, and it regularly places in Apple Podcasts’ top 100 investing podcasts, a category where competition is cut-throat. In this interview, she shares a ton of tips to help you grow your podcast audience, especially if you are in a highly competitive or tightly regulated category.
In this interview, we talk about:
- download milestones
- leveraging podcasts as a channel for lead generation
- 1 very easily overlooked pitfall that podcasters should avoid at any cost (hint: it has to do with the default settings of your podcast hosting provider)
- how she leverages data to grow the show
- podcast visibility optimization
Enjoy!
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The Audience Growth Podcast - Demystifying Podcast Marketing