The podcast landscape is evolving fast. While the number of new shows slowed down significantly in 2022, competition is as fierce as ever. In this episode, Alexis and I chat about what lies ahead for podcast publishers:
- the 3 main challenges in 2023: distribution, promotion and monetization.
- the decline of linear radio and the shift towards the digital consumption of audio content
- the transition from a duopoly (Apple Podcasts and Spotify) to an oligopoly with more big players entering the podcast space (TikTok, Youtube, Netflix)
- the increasing demand for truly innovative content
- the strategy public broadcasters need to adopt to regain control over the distribution of their content on podcast platforms
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The Audience Growth Podcast - Demystifying Podcast Marketing