

Farm4Profit Podcast
David Whitaker, Corey Hillebo, Tanner Winterhof
Our mission is to provide farms and operators an independent and unbiased outlet for information related to increasing the profitability of their farming operation. We will be providing farms and operators of all sizes and experience levels access to the latest trends, projections, and the tools necessary to increase farming profitability. We will take each episode to deliver latest news, what's working for active farms, and a topic of focus each episode. Remember, if you aren't farming for profit you won't be farming for long.
Episodes
Mentioned books

Dec 12, 2022 • 54min
Busting Drainage Tile Myths
Welcome to a Farm4Profit episodeRemind people to hit SUBSCRIBE – REMEMBER TO LEAVE REVIEWS Share their ideas at farm4profitllc@gmail.comThe listener review today is brought to you by DeereYouTube – Dave CarrollGreat Podcast, very enjoyable!Go subscribe to YOUTUBE!!!NEW Legacy Farmer Segment – Play clip and react #12 – (2nd to LAST ONE) What's Working in Ag SegmentSmart Agri Labs is a privately-owned agtech company based in Des Moines, USA with a mission to increase row crop farm profitability by leveraging underutilized farm data. Their first offering, Smart Seed Selector, is an AI-powered platform that helps US corn/soybean growers and ag advisors choose seed products that reduce weather risk and increase yields by 6-8 bu/acre over traditional approaches.Smart Corn Hybrids Selector (smartagrilabs.com) Jason Brown Tony Reed sent us a list of things that he has heard and believes to be true, but we are going to bust them all today Myths to Bust:EnvironmentalTiling leads to more soil erosion – Compared to surface runoff, tiling moves water quite slowly. The maximum capacity of tile systems is in the range of a half-inch of drainage per day. Concerns about swollen ditches and streams are legitimate, but as I look at data collected over the last century, the underground tile portion of drainage systems is a very small contributor during high flow periods. Keep in mind that streams and ditches carry both tile water and surface runoff, and that high flows generally occur over relatively short periods of time — right after larger rains that cause significant overland surface runoff. Many older tile systems also convey surface runoff that gathers in low spots with open inlets. Modern tiling practices usually result in systems with fewer open inlets.Tile contributes to a higher rate of flooding or more often floodingTiling contributes to water quality problems.This is an issue of trade-offs. Tile water does contain nutrients and sediment. There is a large body of research showing that tile drainage reduces surface runoff, resulting in less sediment transport. There is a corresponding reduction in phosphorus losses, though not quite as large due to the presence of a very small amount of dissolved phosphorus contained in tile water. Tile drainage also contains nitrates. The key to determining the net effect of tiling lies in understanding how much sediment and phosphorus are reduced relative to the increase in nitrates. In my experience, in most situations the tradeoff is positive, especially considering that people need to eat, and farmers are becoming increasingly aware of this concern and are working ever harder at improving their nitrogen application practices. Solutions beyond the field are also happening, such as denitrification in wetlands and drainage ditches.Tiling is unregulated – Tiling is one of the most highly regulated activities affecting farmers. Several federal, state and local agencies have regulatory authority under various federal, state and local laws, rules and ordinances allowing review of drainage projects. Some drainage activities require permits, while others are simply reviewed and either approved or denied. It is common for as many as seven regulators to review a proposed drainage project to insure compliance with all rules. PhysicalTiling is bad for soil health. Healthy soils contain both water and oxygen. Many of the most productive soils in the Midwest are not able to drain naturally, starving the microorganisms in the soil of oxygen. This, in turn, affects nutrient cycling in the soil and can reduce crop productivity, which is important in returning organic matter to the soil to continue the cycle. Improved drainage contributes to improved soil health.Once tile is in it can’t be removed or cleaned outI don’t have an outlet so I can’t install tile– What options are available if no clear outlet?The tile/pipe designed and sold today is only meant to last 10 yearsI have sandy soils so there is no benefit to tileThere are no conferences or educational opportunities to learn about conservation and drainageHighlight all the educational opportunities Anything else you’d like to add?What’s the best advice you have ever been given? SummaryChallenge
Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dec 8, 2022 • 1h 3min
Farm4Fun with Farmer Grayce
Welcome to a Farm4Fun episode Remind people to hit SUBSCRIBE – REMEMBER TO LEAVE REVIEWS Share their ideas at farm4profitllc@gmail.comThe listener review today is brought to you by John Deere TikTok – Collin MierI’ve listened to about 200 of your podcasts and enjoy everyone. Glad you bring in businesses in to see what works across the nation. – let us know why you listen to Farm4ProfitThe Farmer Grayce 57.5k on twitter. 327k on tiktok. 58.4 subs on YouTube. 242k on instagram Kentucky- 8th generation farmerHow much of her family is involved?What do they raise?Mom or dad’s side of the family?What’s her favorite job on the farm?Least favorite?What get’s the most views?Doesn’t know how to drive a semi ……Mack TruckMassey CombineIH 5488Teal dodgeWhat’s her next hair color going to be?Blonde, teal, green, pink, purple, black, etc….How did the relationship start with Gavin?Which social did she start first?Why? What’s her goals?What’s the hardest part about managing all the platformsWhat opportunities has it provided?College drop – outWhat was her major?Any Regrets? Newlywed game….. Why is bacon called bacon and cookies are called cookies while we bake cookies and cook bacon?If two vegans are arguing is it still called a “Beef”?When we yawn do deaf people think we are screaming?Can’t offend anyone because this is a podcast…..o wait we are on YouTube now!!!! Shit…. What’s the best advice you’ve ever been given?
Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dec 5, 2022 • 57min
Tax Updates to Help Reduce your Tax Bill
Welcome to a Farm4Profit episodeRemind people to hit SUBSCRIBE – REMEMBER TO LEAVE REVIEWS Share their ideas at farm4profitllc@gmail.comThe listener review today is brought to you by DeereYouTube – Jeanan KeefeA great group of guys and a lot of fun to watchGo subscribe to YOUTUBE!!! NEW Legacy Farmer Segment – Play clip and react #11 – (2nd to LAST ONE)Taxes Why is it important to have a tax planning meeting before the end of the year? When you sit down with a new client or perspective client how does that first meeting usually go? After you have worked with clients for a while what are ways you or other accountants can bring value year after year?What are some updates for the 2022 tax year?Standard mileage rate. The business standard mileage rate from January 1, 2022, to June 30, 2022, is 58.5 cents per business mile. The business standard mileage rate from July 1, 2022, to December 31, 2022, is 62.5 cents per business mile.Increased section 179 expense deduction dollar limits. The maximum amount you can elect to deduct for most section 179 property you placed in service in 2022 is $1,080,000. This limit is reduced by the amount by which the cost of the property placed in service during the tax year exceeds $2,700,000. Also, the maximum section 179 expense deduction for sport utility vehicles placed in service in tax years beginning in 2022 is $27,000.Maximum net earnings. The maximum net self-employment earnings subject to the social security part (12.4%) of the self-employment tax is $147,000 for 2022, up from $142,800 for 2021. There is no maximum limit on earnings subject to the Medicare part (2.9%) or, if applicable, the Additional Medicare Tax (0.9%). See chapter 12.Benefits of RecordkeepingEveryone in business, including farmers, must keep appropriate records. Recordkeeping will help you do the following.Monitor the progress of your farming business.Prepare your financial statements.Identify source of receipts.Keep track of deductible expenses.Prepare your tax returns.Support items reported on tax returns.Anything in effect from last year that is still key information?What do you see your top tier of clients doing that you believe got them there or keeps them there? Both financially and on their farms in general.What are some questions our listeners should have prepared for their meetings with their tax preparers? If a farm operation or farmer is reaching 3-5 years from wanting to retire, what advice would you give to begin working on that plan?Are there any other points you’d like to share with our listeners?What’s the best advice you have ever been given?
Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dec 1, 2022 • 57min
Farm4Fun with the Farm Babe
The Farm Babe unearths the truth behind modern farming.Michelle Miller finds the facts on food & agriculture so you can make wiser choices! https://thefarmbabe.com/
Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 28, 2022 • 51min
Improve/Rehab Livestock Facilities
Welcome to a Farm4Profit episodeRemind people to hit SUBSCRIBE – REMEMBER TO LEAVE REVIEWS Share their ideas at farm4profitllc@gmail.comThe listener review today is brought to you by Sukup ManufacturingAdd Lib Sukup CommercialApple Podcasts – Preston Grazer CaveYou guys can train anything from bad dogs to stubborn farmers. LOL Love this podcast and you guys. Keep it up!515.207.9640 – let us know why you listen to Farm4Profit NEW Legacy Farmer Segment – Play clip and react #10 – Nick Stellern – Service Manager at Integrity Builders & Supply – he’s been with Integrity for 10 years. Rehab TV shows are all the rage…..Time to turn it to agricultureRemind us who is Integrity Builders & Supply? You’re an Iowa company – we see a lot of your new construction projects. Do you also you do more than just build new barns for farmers-When someone is driving thru the countryside – and we’re looking at all of these hog buildings. Are they the same on the inside? (talking about the different types of barns Integrity works on finishing barns – sow units – pig nurseries – cattle barns – turkey buildings)What can be different?Does this change the contract amount for the owner?A lot of hog buildings throughout Iowa, Illinois, Missouri, Minnesota that have been in production for 10 -20 years. Producers are updating contracts. Let’s talk about remodeling livestock barns to update technology and components. How little or how much do you do for pork producers at Integrity?How do you know how much needs replaced? Remodeling gating – feed lines – curtains – controllers – rebuilding end walls – new roofs Can do you this in phases?What kind of costs could a listener be looking at? - per space cost?What about a building that has been affected by a natural disaster?Hog buildings are unfortunately no different than houses and catastrophes happen – fires – storms – do you help farmers get them thru natural disasters/What are the benefits of working with a company that has a construction department – full service team – parts warehouse for livestock farmers –?Being with Integrity for 10 years – what are the changes in the pork industry you’ve seen to help keep pigs healthy and living comfortably?How far do you guys go to work on hog buildings?Winter is coming here in the Midwest – as a guy in barns almost every day – what do you want farmers checking or doing right now on their hog buildings?What’s the best advice you have ever been given?SummaryChallenge
Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 24, 2022 • 1h 18min
Farm4Fun w/ Hay4Days
Welcome to a Farm4Fun episode Remind people to hit SUBSCRIBE – REMEMBER TO LEAVE REVIEWS Share their ideas at farm4profitllc@gmail.comThe listener review today is brought to you by Sukup TikTok ZombieBeast1976Love your podcast, listen to you guys at work. Really love the farm4fun with the different beers you try. 515.207.9640 – let us know why you listen to Farm4Profit***Legacy Farmer commercialIt’s important to secure the financial future of your family farm operation. We are extremely excited to partner up with Legacy Farmer to help you do just that for your family. He and his team have a proven strategy that leverages a powerful community of people going through the same experiences as you are combined with 1 on 1 support to meet your specific needs. Jace and his team are already working with over 300 family farms and yours should be next. Visit www.legacyfarmer.org and apply to secure your family Legacy for generations to come.” Hay4Days – Tim or Jim -– tiktok 19,600Dumas/Stinnett Texas – North of Amarillo – Texas Pan HandleAre you a farmer?Does he farm with family? – have a family?The Hay – Baling business Run terragators both Big “A” style and floater style – Why? Who’s idea? Do it yourself? What did it cost? Bale large squares and even larger round bales (9x9) – how do you move them? Custom netwrap? Weight?Does the single front tire cause issues while baling? Bale grinding business tooHow many bales in a year? Hard to find help? How far do you travel? Do you mow/cut also? What’s the Vogel custom built swather? What all crops do they handle? Weather in their area this year?Why get started on Tiktok? – has it helped with any business?Are they on other platforms? Start – Bench – Cut from the teamIn the cab (hot lunch, cold drink, shop rags)Weather (wind, heat, humidity)Nice meal (Steak, Pork Chop, Stuffed Chicken Breast)Utensil (knife, fork, spoon) What’s the best advice you’ve ever been given?
Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 21, 2022 • 26min
Fund Your Upgrades with REAP or EQUIP
Welcome to a Farm4Profit episodeRemind people to hit SUBSCRIBE – REMEMBER TO LEAVE REVIEWS Share their ideas at farm4profitllc@gmail.comThe listener review today is brought to you by Sukup Manufacturing Sukup CommercialEmail – AnthonyGentlemen,Grateful for your episode on the scarcity vs. abundance mindset. I’ve shared this with many farmers, colleagues and family. Powerful message.Keep up the solid work,515.207.9640 – let us know why you listen to Farm4Profit NEW Legacy Farmer Segment https://www.kloberdanzconsulting.com/
Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 17, 2022 • 1h
Farm4Fun w/ Ag With Emma
Airing 11/17/22Welcome to a Farm4Fun episode Remind people to hit SUBSCRIBE – REMEMBER TO LEAVE REVIEWS Share their ideas at farm4profitllc@gmail.comThe listener review today is brought to you by Sukup Facebook - MarkListened to your podcast for a long time. This one (scarcity mindset) was different and especially hit home. Well done, keep it up!515.207.9640 – let us know why you listen to Farm4Profit***Legacy Farmer commercialIt’s important to secure the financial future of your family farm operation.We are extremely excited to partner up with Legacy Farmer to help you do just that for your family. He and his team have a proven strategy that leverages a powerful community of people going through the same experiences as you are combined with 1 on 1 support to meet your specific needs. Jace and his team are already working with over 300 family farms and yours should be next. Visit www.legacyfarmer.org and apply to secure your family Legacy for generations to come.” Emma – Ag With Emma. 101.1k on tiktok. 16.3k YouTube subs. 95k Instagram. 7.6k facebook. 12.4k twitterWho is she? What’s her tie to Ag? – the Acre GalWhere she is from?Job experiences – farm tours – cool places she has been – nexatWhat’s next? Her desire to grow her social media platformsWhich social platform did you get started on first?Which ones are your favorite?Any weird or crazy interactions from social media? Creepers?What is your “game” or “goal”on tiktok? Why are people so mean to each other? Have you found more that are pleasant? What makes you angry? – pet peeveWhat makes you happy?What is one of the most memorable conversations you have ever had?If you were invisible for a day, what would you do? What are your hobbies?Do you unpack right after returning from a trip or no?Do you call it supper or dinner?What is a girly thing that you actually like?What is a manly thing that you actually like?Is there something that interests you, but no one else seems to care about it?What do you want to know about us? Would you ratherWould you rather time-travel 10 years into the future or 100 year into the past?Would you rather lose your hearing or vision?Would you rather be able to speak any language fluently or speak with animals?Would you rather have your boss or your parents look through the photos on your phone? What’s the best advice you have every been given?
Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 14, 2022 • 44min
High Yields, Plant Food, and Direct Sale Beef w/ Kelly Garrett
ABOUT KELLY GARRETTFor as long as I can remember, I wanted to be a farmer. When I graduatedfrom high school I went to Iowa State. I wasn’t sure if there would be room for me on the farm. College lasted 3 semesters. I didn’t like being indoors tied to a book. So I worked building houses, then for a commercial insulation company until Spring of 1998, I got my chance to farm. Being invited to be part of a community like XtremeAg is an honor for me. I think the other members represent some of the best farmers from around the country, and I am truly humbled to be part of this. XtremeAg to me is real farmers sharing and collaborating their experiences with others in an honest and unbiased environment. 1. Top iowa yield champion multiple years early beans products to use tactics nutridrip what else?2. His new farm to table beef Where did this idea come from How do you have time to take on more things What have you learned along the way3. Extreme ag What do you gain the most from this group? Why is it important to work with peers like this? Is this for everybody?4. Trucking business/plant food How did you get into this What opportunities has this provided you?5. Sukup bins Does he have any? Testimonial?Maybe mention his health journey too? Why is it important to focus on personal health What are some of his key focuses? What do you like doing in your spare time?How would someone get your special attention?What's your biggest pet peeve?
Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nov 10, 2022 • 1h 4min
Farm4Fun with Uppy
Welcome to a Farm4Fun episode Remind people to hit SUBSCRIBE – REMEMBER TO LEAVE REVIEWS Share their ideas at farm4profitllc@gmail.comThe listener review today is brought to you by Sukup Text – 507.621Listened to the podcast with Pastor Ashley and the scarcity mindset while soil sampling. I thoroughly enjoyed this different perspective from the podcast and made me really have a chance to think and absorb the information. Truly enjoyed this different angle of the pod and would enjoy more of these in the future. Thank you!515.207.9640 – let us know why you listen to Farm4Profit***Legacy Farmer commercialIt’s important to secure the financial future of your family farm operation. We are extremely excited to partner up with Legacy Farmer to help you do just that for your family. He and his team have a proven strategy that leverages a powerful community of people going through the same experiences as you are combined with 1 on 1 support to meet your specific needs. Jace and his team are already working with over 300 family farms and yours should be next. Visit www.legacyfarmer.org and apply to secure your family Legacy for generations to come.” UPPY – tiktok 32,200Reminder of where he is fromWhat’s new?Closed the retail business….why?Back farming full time – remind us what crops?Is this what you’ll be doing in 5 years?What season of the year is it now?What is with all this flooding? How was your trip to the US this summer? – jaegers, indy car, deere tour, BurkhartWhen is the next trip?Is traveling getting easier?Has inflation his AUS also?What do Aussies say about us Americans? – What about the Russia/Ukrain deal What makes you angry? – pet peeveWhat makes you happy?What is one of the most memorable conversations you have ever had?If you were invisible for a day, what would you do? Start – Bench – Cutcell phonelaptoptvketchupmustardmayorumwhiskeyvodkapoptealemonadefriesonion ringscheese curds What’s the best advice you’ve ever been given?
Want Farm4Profit Merch? Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: Farm4profitllc@gmail.comCall/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.