Farm4Profit Podcast The Future is Coming Fast than We Think - Ag Tech
MATT OLSON – Precision Ag Go-to-Market with the John Deere
Agriculture & Turf Division.
Matt has been the go-to-market manager since January 2017 and has 16
years of Precision Ag experience with John Deere. In addition to his role at
John Deere, he actively participates in their row crop, cattle and hog
operation in North Central Iowa. Matt joined Deere & Company in May 2002
and has held numerous positions in finance, sales and marketing. In addition
to his experiences within the Ag and Turf Division, he also has held several
positions within John Deere Financial.
Currently, Matt is responsible marketing equipment and technology solutions
to help farmers increase yields, decrease costs and increase the efficiency of
the work they do. Matt enjoys working on the family farm, fitness, technology,
and travel. Matt graduated from Drake University with a B.S degree in
Accounting and an M.B.A., also from Drake University.
Topic: Matt would like to discuss Data; Data collection, Data
management, Data insights, etc.
1. Commodity prices have risen, input prices have risen, markets are going
to change. How can John Deere help farmers prepare in advance for
economic changes?
2. John Deere just introduced their new G5 Universal displays. How can
farmers use these on equipment they already own? Are they preloaded
with software?
a. One change with the new displays is that G5Plus includes
AutoTrac, Documentation, and now Section Control in base,
simplifying the purchase experience.
b. With the G5 Advanced package, farmers can boost their in-field
productivity and performance with automation features that
include AutoTrac™ Turn Automation, AutoPath™, Machine
Sync, and In-field Data Sharing.
3. Farmers should be gathering as much data as possible they can make
the best-informed decisions possible – “If you can’t measure it you can’t
manage it”. What are some ways farmers can collect all the data that’s
possible?
a. Today’s machines can document more than what most farmers
are documenting.
b. Experts say it takes 3 to 5 years of good ag data to really make
informed decisions about their operations.
4. What are some tools John Deere offers to bring in data from a mixed
fleet?
5. What’s John Deere doing to make its precision-ag technology easy to
use?
6. Once machine or agronomic data is in the Operations Center – what can
farmers do with it?
7. How can tools in the Operations Center like “Work Planner” be used to
streamline their farm?
Farm 4 Profit
Podcast
Client
John Deere
Attn:
Farm 4 Profit
Contact:
Aaron Gilbertie
Aimee Williams
Jenni Badding
Project
Farm 4 Profit Podcast
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8. Let’s talk about the connection between data and the operation of the
machine…
9. What are some steps farmers can be taking right now to prepare for
more automation or even autonomy?
10. How does automation or autonomy lead to increased farm profitability?
Ryan Jardon - Large Tractors & Tillage Go to Market Manager
Ryan is responsible for growing the John Deere Large Tractor and Tillage
equipment and technology business in North America. Ryan develops
tactical strategies that enable John Deere dealers to best serve their
customers. In his role he collaborates closely with tractor & tillage factory
teams as well as other strategic groups like Training, Advertising, Order
Fulfillment, and Pricing & Incentives.
Ryan grew up on a farm in southwest Iowa and began his career with John
Deere in 2010. He has had varying roles of increasing responsibility during
his time at John Deere, primarily centered around building better large ag
products and building increasingly more capable John Deere dealers to sell
and support those products. Ryan is a graduate of Iowa State University
where he earned a Bachelor’s in Agricultural Systems Technology and an
MBA from the University of Iowa.
Topic: Ryan would like to discuss some of the important Model Year 24
tractor updates John Deere just announced. This includes an autonomy
prep option and implement ethernet.
1. What’s new for Model Year 24 John Deere row-crop tractors?
a. John Deere is making precision ag easier to use, and more
accurate. It also helps you get ready for the future of precision ag
with the autonomy prep and implement ethernet.
2. For tractors specifically, what are some ways John Deere is making
precision ag technology easier for farmers to use?
3. John Deere has an autonomous tractor/tillage solution on display here at
Commodity Classic
a. What is this autonomous solution and how does it work?
b. How does an autonomous tractor help farmers address some of
the economic challenges on their farm.
4. In the product announcement you talk about the Autonomy Prep Option.
Tell us more about this. What is it and why would a customer want to
order it?
5. What is the Implement Ethernet option?
6. Could also discuss TruSet Active tillage technology if there is time. This
is an example of making machines smarter and automating different
decisions points. It’s another piece that helps get farmers ready to take
advantage of autonomy.
7. John Deere already has things like AutoTrac guidance, AutoTrac Turn
Automation, and AutoPath – these are all “automation” examples. Is this
technology that’s already on existing machines or something that can be
easily added?
8. John Deere autonomous technology includes a perception system that
looks for anomalies in the field. What happens when this system finds
something? How are farmers alerted. What actions can farmers take
after these anomalies are found?
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JORDAN LANG - Performance Upgrade Marketing Manager
Jordan is responsible for growing the John Deere Performance Upgrade Kit
business. Jordan leads a team of field specialists responsible for growing
both sales and dealer engagement, as well as go-to-market activities and
marketing of the business.
Jordan grew up on a farm in central Iowa and began his career with John
Deere in 2011. He has had held roles in the John Deere Ag and Turf Division
as well as Construction and Forestry Division. Jordan is a graduate of Luther
College in Decorah, Iowa where he earned a Bachelor of Arts in Spanish and
Accounting.
Topic: Jordan would like to discuss John Deere’s new See & Spray
Premium performance upgrade kits now being offered to farmers.
1. John Deere just introduced a See & Spray Premium performance
upgrade kit.
2. We will get into that in a minute, but first tell us about John Deere See &
Spray technology. How does it work and what are some of the
advantages it brings to the table for farmers?
3. Ok so how can farmers who already have a newer John Deere self-
propelled sprayer take advantage of See & Spray technology? (With a
See & Spray Premium Performance Upgrade kit of course!)
4. See & Spray Premium is the next addition to the See & Spray lineup. It’s
a performance upgrade kit that can be installed on John Deere self-
propelled sprayers.
5. How old of John Deere sprayer can be upgraded?
a. This is a great option for farmers who are happy with their
current sprayers, or who maybe recently traded into a sprayer
but it still helps them be able to take advantage of the latest
technology that can help them reduce their chemical usage and
lower their input costs.
b. Does the sprayer’s boom or nozzles need to also be updated?
6. If I retrofit my sprayer with See & Spray Premium what are some of my
weed control options if I’m a corn, soybean or cotton producer?
7. What kind of chemical savings might a typical corn or soybean grower be
looking at if they used this technology?
8. What’s the difference between See & Spray Premium and See & Spray
Ultimate?
9. Tell us about some of the data collection and mapping features that See
& Spray Premium offers. What are some things farmers can do with this
information to make their farms more profitable.
10. Another component to See & Spray Premium is the technology that
stabilizes the sprayer boom as it moves through the field. Tell us about
BoomTrac Pro 2.0.
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