The Indian Dream

Sahil & Siddharth
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Aug 30, 2020 • 39min

Modernising an Iconic Ice Cream Brand - Naturals

What's the scoop on Natural Ice Cream's new logo and branding? What opportunities did they scoop up to grow so big in the last 10 years? Why is their ice cream so damn delicious?These questions have been bothering us (and making us fat) for years, ever since Natural Ice Cream started their massive rebranding effort. We finally got the chance to explore the thought process behind these decisions and break the ice with their mastermind, Srinivas Kamath, Director at this iconic Ice Cream Brand. We speak at length with Srinivas on how he has been on a relentless pursuit for change and modernisation of this 35 year old brand. Srinivas's efforts have led the company from 50 to 135 outlets across the country while increasing revenue at an even faster rate by focusing on customer service first and foremost. Listen to this episode to learn about Natural's journey in the last 10 years and where they plan to go in the future. Join our Whatsapp Group to get weekly updates on our new episodes and get connected! https://rebrand.ly/TIDWhatsappNatural Ice Cream WebsiteNatural Ice Cream TwitterNatural Ice Cream InstagramMusic: https://www.bensound.com
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Aug 16, 2020 • 43min

Building a Consumer Electronics Brand - Pebble

In our 8th episode, we speak to Komal Agarwal, Co-founder at Pebble. In 2013, fresh out of IIM Calcutta, Komal saw the opportunity that would come about because of the smartphone boom. She identified Power Banks as a product that would grow tremendously and launched Pebble with 5 SKUs. Fast forward to today, Pebble has 100+ SKUs and present Pan-India, and Middle-East/Africa. It's been an exciting journey, one filled with a lot of learning for anyone who wants to build a consumer brand in India. We talk to Komal about how she scaled across different distribution channels, their focus on quality and how some key decisions in 2016-2017 helped the brand grow sustainably by keeping the long term vision in mind. She is extremely articulate and has candidly shared the blueprint of building a consumer brand in India. We had a lot of fun recording it, and I hope all of you have as much fun listening to it. Komal Agarwal on LinkedinPebble's WebsiteWe would love feedback from everyone, please email us at theindiandream20@gmail.com!Whatsapp Group: https://rebrand.ly/TIDWhatsappMusic: https://www.bensound.com
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Aug 9, 2020 • 30min

Automation as a key lever for Growth - Youngman India

In our 7th episode, we speak to Vanjul Jain, Managing Director at Youngman IndiaIn 2011, Vanjul grabbed the opportunity to become the general manager for the Indian Subsidiary of Youngman UK. Three years later, he went onto buy the Indian entity and negotiated a smart deal with Youngman UK. He has since grown his equipment rental business across India. We talk to Vanjul about how he leveraged Automation to scale his business to 18 locations and 6000 customers. He's obsessed with finding things to automate in his organization and has a dedicated tech team that launches new business applications to improve operations and unlock new revenue opportunities. He also has a unique Intern hiring policy that helps him identify new talent and groom them to becoming future leaders through the robust training practices implemented at Youngman India. Vanjul Jain on LinkedinWe would love feedback from everyone, please email us at theindiandream20@gmail.com!Music: https://www.bensound.com
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Aug 5, 2020 • 23min

A unique approach to build your team

Internationaln our 6th episode, we speak to Vedansh Gupta, the Founder and Head Solution Provider of Artica International DMCC and The Coniferous. Since 2014, Vedansh has founded and scaled two paper trading companies - one in Dubai and the other in India. We speak to Vedansh about the his hiring practices that have helped him scale his paper trading business. He's been able to build a super efficient team of young individuals who had no background in the paper industry before they started working with Vedansh. Vedansh Gupta on LinkedinThe Coniferous on LinkedinArtica InternationalWe would love feedback from everyone, please email us at theindiandream20@gmail.com!Music: https://www.bensound.com
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Aug 2, 2020 • 20min

Building a New Age Trading Business - Coniferous

In our 5th episode, we speak to Vedansh Gupta, the Founder and Head Solution Provider of Artica International DMCC and The Coniferous. Since 2014, Vedansh has founded and scaled two paper trading companies - one in Dubai and the other in India. We speak to Vedansh about the lessons he has learnt about the future of trading that he has discovered through this journey. With the advent of global B2B marketplaces like AliBaba and IndiaMart, informational asymmetry between manufacturers and buyers are quickly evaporating, thus leaving traders without any room to work. The future of Trading Businesses lies in the ability of traders to find value that they can add to their suppliers and customers through favourable credit terms, technical aptitude or technological prowess. We dive deep into the added value that Vedansh provides to his customers to be succesful in this increasingly competitive field. Vedansh Gupta on LinkedinThe Coniferous on LinkedinArtica InternationalWe would love feedback from everyone, please email us at theindiandream20@gmail.com!Music: https://www.bensound.com
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Jul 19, 2020 • 30min

Risk Taking in Business with Akhilesh Bhargava

In our third episode, we speak to Akhilesh Bhargava, the Managing Director of AVI Global Plast and Director at Date With Ocean Foundation. In 22 years, Akhilesh grew his business from Rs. 3 crores to Rs. 210 crores in revenue but this journey came with a lot of risk. We speak to Akhilesh about the lessons he has learnt about risk through this long journey - his investments in a nightclub that went bust, his investments in equipment in his own business that nearly drowned the company in debt, and finally the success that he has seen over the past few years as his business has flourished. AVI Global Plast's WebsiteAkhilesh Bhargava's LinkedInWe would love feedback from everyone, please email us at theindiandream20@gmail.com!Music: https://www.bensound.com
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Jul 19, 2020 • 35min

Role of Mentorship for Entering a New Industry

Our second episode is a conversation with Vikram Chheda, co-founder and Chief Experience Officer at Custom Holidays. We talk to Vikram about the difficulties of entering a brand new industry where he didn't know anything nor know anyone and the steps that he took to thrive in the business. We also discuss the importance of mentorship and how it can create lasting impact for an upcoming business.Custom Holiday's WebsiteVikram Chheda's LinkedInWe would love feedback from everyone, please email us at theindiandream20@gmail.com!Music: https://www.bensound.com
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Jul 19, 2020 • 37min

Digital Marketing for B2B Manufacturers with Sahil Khandwala

Our first episode is a conversation with Sahil Khandwala, co-host at The Indian Dream podcast and Director at Axis Electrical Components. We use his experience in digital marketing for SME B2B Manufacturers to discuss this oft ignored space in sales & marketing. Digital Marketing is a fast growing but misunderstood tool where B2B manufacturers can make massive gains in brand building and sales. In this episode, we discuss the following initiatives taken by Sahil to grow his brand in the online space.YouTube Marketing for B2B ManufacturersTools for Keyword ResearchThe importance of Content WritingUsing alternative Lead Generators, Gated Content, and more to draw traffic to the website. Links to stuff we discuss in the podcast:Axis Electricals BlogAxis Electricals YouTube Page Neil Patel's Ubersuggest Tool - Perfect for Keyword researchSahil's LinkedIn PageYou can read Sahil's thoughts on building a Content Marketing Engine in your own business.Music: https://www.bensound.comWe would love feedback from everyone, please email us at theindiandream20@gmail.com!

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