Modernising an Iconic Ice Cream Brand - Naturals

What's the scoop on Natural Ice Cream's new logo and branding? What opportunities did they scoop up to grow so big in the last 10 years? Why is their ice cream so damn delicious?

These questions have been bothering us (and making us fat) for years, ever since Natural Ice Cream started their massive rebranding effort. We finally got the chance to explore the thought process behind these decisions and break the ice with their mastermind, Srinivas Kamath, Director at this iconic Ice Cream Brand.

We speak at length with Srinivas on how he has been on a relentless pursuit for change and modernisation of this 35 year old brand. Srinivas's efforts have led the company from 50 to 135 outlets across the country while increasing revenue at an even faster rate by focusing on customer service first and foremost.

Listen to this episode to learn about Natural's journey in the last 10 years and where they plan to go in the future.

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Music: https://www.bensound.com