

AI for Founders with Ryan Estes
aiforfounders.co
AI for Founders is where 27,000+ founders learn to build and scale with AI. Hosted by Ryan Estes, the show breaks down real strategies from top operators and AI founders.
AI-ready data, zero-dependency workflows, founder-led distribution, and the tools driving revenue for today’s fastest-growing companies.
If you’re a technical or non-technical founder who wants to work smarter, scale faster, and stay competitive, this podcast is your weekly unfair advantage.
AI-ready data, zero-dependency workflows, founder-led distribution, and the tools driving revenue for today’s fastest-growing companies.
If you’re a technical or non-technical founder who wants to work smarter, scale faster, and stay competitive, this podcast is your weekly unfair advantage.
Episodes
Mentioned books

Jul 10, 2025 • 40min
A psychographic agent turned a student app into a scalable SaaS
AI for Founders | Talent Scout: AI-Driven Hiring That Works AI for Founders: Talent Scout with Johnny & Sebastian Episode Summary: In this episode, Ryan Estes speaks with Johnny and Sebastian, the father-son team behind Talent Scout, an AI-powered hiring solution that started as a college platform called Juntos. They discuss building an AI tool that helps HR teams make better hiring decisions by analyzing psychographic traits, ensuring compliance, and maintaining cultural fit. Key Takeaways: Talent Scout evolved from Juntos, a social app designed to connect students. Core technology includes a psychographic engine measuring six human dimensions. The team pivoted from B2C to B2B to meet real market demand. Colorado legislation influenced their AI compliance guardrails. Hiring directors receive ranked, evidence-based candidate recommendations. Frameworks: Six-Dimensional Model: Analytical, Creative, Ethical, Assertive, Innovative, Silent Talent Scout Workflow: Job Description Upload → Candidate Profile → Assessments → Resume Import → Candidate Ranking → Compliance Reporting Resources: Talent Scout Platform Kitcaster Podcast Booking Descript Editing Tool LinkedIn Colorado Legislation Subscribe for more founder-focused episodes on startup innovation, AI adoption, and go-to-market strategies.

Jul 8, 2025 • 38min
Unlocking human and machine consciousness with Steven Schrembeck
Guest: Steven Schrembeck, Founder of Impossible LabsHost: Ryan EstesEpisode Summary:In this wide-ranging conversation, Steven Schrembeck shares how over a thousand hours of meditation practice, close encounters with unidentified aerial phenomena (UAPs), and a fascination with consciousness led him to explore the intersection of AI, ethics, and inner engineering. We cover how personal insight informs system design, why AGI requires more than just code, and the ethical considerations of creating conscious machines.Key Takeaways:Meditation as Technology: Steven discusses meditation not as a spiritual dogma but as a tool for cognitive engineering and self-regulation.Psychedelics vs. Meditation: A comparison between altered states via psychedelics and those accessed through prolonged meditation.AI Consciousness: Why it’s critical to study the “rules” of consciousness before engineering AGI.UFO Sightings as Catalyst: Personal encounters with UAPs led Steven to take inner exploration more seriously.Framework of Attention: Let go of willpower, build systems instead. Schrembeck’s productivity philosophy is built around behavioral architecture, not brute force.Anti-Dogma Thinking: A DIY approach to spiritual and technological practices yields innovation through synthesis.Ethical AI: Black Mirror scenarios are closer than we think—ethical questions must precede technical ones.AGI Architecture: Steven believes current LLMs are only one component of a broader AGI stack and likens their awareness to mycelial networks.Reverse Engineering the Mind: The human brain is a “found technology” we haven’t fully decoded yet.Use of AI Tools: Steven prefers building custom tools over using off-the-shelf agents, believing most packaged AI workflows are inefficient.Time & Focus: Meditation helps ensure intentionality in response, grounding decisions in values rather than reactivity.Frameworks Discussed:Inner Space Framework:Meditation → Insight → Behavior → Design SystemsConsciousness Exploration Continuum:Sleep < Meditation < Psychedelics < UAP encountersAnti-Willpower Productivity:Willpower is unreliable → Use rules, triggers, and systems → Increase energy efficiency and reduce decision fatigueTechno-Spiritual Inquiry Model:Attention + Engineering + Inner States = Next-gen Tech UnderstandingResources Mentioned:The Untethered Soul by Michael Singer: https://untetheredsoul.comThe Surrender Experiment by Michael Singer: https://untetheredsoul.com/surrender-experimentImpossible Labs: https://impossiblelaboratories.comMeditation Traditions Mentioned: Yoga Sutras, Zazen, Dzogchen, KundaliniCrystal Ball Practices: Referenced symbolically in Tibetan Buddhist artBlack Mirror Series: https://www.netflix.com/title/70264888Shambhala Buddhist Scandal Reference: https://www.denverpost.com/2019/02/19/shambhala-boulder-sexual-misconduct/

Jul 7, 2025 • 48min
Amazon jungle to startup CEO: Zack Holland’s story
Guest: Zack Holland Host: Ryan Estes Company: Averi AIEpisode SummaryZack Holland joins AI for Founders to explore why executing marketing strategies—not creating them—is the biggest challenge for startups today. In this episode, we discuss Averi AI's unique blend of automation and human expertise, Zack’s philosophy of “seed-strapping,” and the emotional resilience required to survive as a founder. From AI memory to stoic wisdom, Zack shares deeply personal and professional insights for anyone building in tech.Key TakeawaysAveri AI closes the gap between strategy and action with AI + human execution.Founders often fail not from lack of ideas but from inability to act consistently.Seed-strapping allows founders to grow without being trapped in endless fundraising.AI tools should amplify creativity—not flood the world with “slop.”Revenue per employee is a key metric for modern AI-first companies.Stoic philosophy and meditation are powerful tools for emotional resilience.FrameworksThe Execution Gap: Most founders know what to do—few can get it done consistently.Seed-Strapping: Raise what you need, build lean, keep control, maximize output.Founder Brand: Your identity should evolve beyond the company name.Daily Practice: Meditation + Stoicism + Voice notes = Momentum.ResourcesAveri AIThe War of Art – Steven PressfieldMeditations – Marcus AureliusLetters from a Stoic – SenecaWhisper AI DictationHampton Founders NetworkConnect with ZackTwitter / Instagram: @zackhollandLinkedIn: Zack Holland on LinkedInListen + SubscribeSubscribe to AI for Founders wherever you get your podcasts and follow us on YouTube for full video interviews and highlight clips.

Jul 1, 2025 • 43min
Crono vs. Clay vs. Apollo
AI for Founders – Marco from Crono AI for Founders: Marco, Co-Founder of Crono Description In this episode of AI for Founders, Marco, the co-founder of Crono, shares how his AI-powered sales automation platform is redefining modern B2B outbound. From enriched data and custom lead signals to full-funnel multichannel automation, Crono is helping sales teams eliminate busywork and focus on building relationships. Key Takeaways Crono is AI-first—automating 80% of repetitive sales tasks Over 10 integrated data sources for unmatched contact accuracy Cross-channel outreach: Email, LinkedIn, WhatsApp, phone Perfect for structured outbound and high-ticket offers Prioritizes quality over quantity: 100 contacts/day strategy Deep email deliverability insights and safeguards Platform connects with CRMs and sales tools Supports both startups and enterprise sales teams Bootstrapped to $50k+ MRR before considering next raise Future-focused with a grounded roadmap and strong vision Frameworks & Concepts Crono’s 3 Pillars Data: Multi-source enrichment and validation AI: Personalization, insights, automation logic Automation: End-to-end campaign orchestration Outbound Funnel Strategy Engage on LinkedIn (likes, comments) Send a personalized email follow-up Initiate cold call to build trust Use WhatsApp for warm outreach and follow-ups Resources Crono Official Website Marco on LinkedIn Kitcaster Podcast Booking OpenAI LinkedIn Sales Navigator

Jun 30, 2025 • 56min
How Brett Beck built Bellabooty: from gym floor to global product
Brett Beck Interview - AI for Founders Interview with Brett Beck, Founder of Bellabooty Episode Summary Brett Beck joins Ryan Estes to talk about how he built Bellabooty Fitness and launched the patented hip thrust belt that's changing how people train glutes, core, and inner thighs. This episode dives into product design, IP protection, D2C growth, and why AI can’t replace real human training. Key Takeaways Frameworks Shared Product Innovation Cycle Observe pain points in real-world use Prototype in-person with engineers Test daily with real clients Iterate for efficiency, portability, and comfort IP Protection Strategy File patents in China and the U.S. simultaneously Submit pre-litigation docs to enable local enforcement Use Amazon APEX program for takedowns Run AI-based counterfeit detection sweeps Go-to-Market Playbook Start on Meta and TikTok with viral content Delay Amazon entry until demand is validated Scale via performance benchmarks and ad testing Focus on education-first marketing

Jun 26, 2025 • 51min
AI Interviews, Global payroll, No borders
AI for Founders with Jake Johnson | Bolto Podcast Show Notes: AI for Founders with Jake Johnson, Co-Founder of Bolto Episode Summary Ryan Estes sits down with Jake Johnson, co-founder of Bolto, to explore how AI is transforming global hiring and HR. They cover Bolto’s rapid growth, employer of record services, team diversity, and how to build in public without fear. Key Takeaways Transparency builds accountability. Execution beats secrecy. EORs make global hiring easy, legal, and scalable. AI-driven interviews streamline recruiting worldwide. YC support and co-founder alignment drive startup momentum. Pricing: $500/month per international EOR hire, market rate for recruiting. Global compliance is critical. Misclassify employees and pay the price. Diverse teams solve complex problems more effectively. Philosophy matters. Critical thinking helps navigate AI ethics. Cursor AI boosts engineering productivity exponentially. The future: filtered avatars, language translation, boundaryless talent. Frameworks Build in Public Share your roadmap and progress Accept public accountability Out-execute competitors who know your plans Hiring Strategy Use EOR for long-term, embedded roles Use contractor model for short-term work Validate local compliance based on country laws Bolto HR Stack Source Talent AI-Powered Interviews Hire and Onboard Manage Payroll and Benefits Stay Globally Compliant Resources Bolto Website Jake Johnson on LinkedIn Jake on Twitter (X) Y Combinator Cursor AI Kitcaster PEO Benefits Explained Employer of Record Guide IRS: Contractor vs Employee Gartner on AI in HR

Jun 23, 2025 • 48min
From China to AI: Ryan Shuken on startup lessons and innovation
Guest: Ryan ShukenHost: Ryan EstesPodcast: AI for FoundersHow to Vibe Code: Zero to Hero --> hereSummaryRyan Shuken, a full-stack engineer, startup accelerator director, and longtime founder coach, shares how AI is changing how startups are built. From his experience in China’s startup ecosystem to creating the vibe coding method, this episode is packed with actionable strategies for AI-native founders.Key TakeawaysVibe Coding: A process that lets non-technical founders build with AI rapidly and intuitively.PRD Framework: Use a Project Requirements Document to define goals, features, and user stories. Build with AI collaboratively and refer back to the PRD consistently.Version Control: Use Git or GitHub to save, branch, and roll back your code. Avoid hallucinations and data loss from continuous AI prompting.Startup Economics: AI has reduced software development costs. More VC funds can now go to growth, marketing, and operations.Future of VC: Expect smaller check sizes and more nimble microfunds funding big ideas.Human-Tech Interfaces: Look forward to AI that operates invisibly in your daily life—voice, gesture, and even attention-based inputs.China Startup Experience: Innovation over IP. Learn from how speed, not legal protection, wins in hyper-competitive markets.Resources & Tools MentionedGitHub – Free version controlCursor – AI coding IDEWindsurf – AI developer toolSame.dev – One-shot coding platformLovable – Instant MVP builderClaude AI – From AnthropicGemini Pro 2.5 – Google’s flagship AIGrok AI – From xAIRyan Shuken on LinkedIn

Jun 18, 2025 • 43min
How to use Hollywood storytelling to build blockbuster brands with Greg Logan
Greg Logan on AI for Founders Founder of Narrativity | Author of Creating a Blockbuster Brand Episode Summary: Greg Logan reveals how to use Hollywood storytelling techniques to transform brand messaging and engage customers emotionally. Backed by neuroscience and decades of experience, Greg explains why conventional marketing language fails and how to make your message unforgettable—even in the AI age. Key Takeaways People buy emotionally first, then justify logically. Stories light up the entire brain, not just parts activated by data. Make your customer the hero; your brand is the mentor. AI writing often reinforces industry clichés—avoid vague, generic phrases. Use tension to hook attention, not empty positivity. Write how you speak—concise, conversational, and clear. Cut wasted words that don't differentiate your brand. Frameworks Hero’s Journey for Brands: Customer as hero, brand as guide Tension → Emotion → Resolution: Emotional connection through narrative arc Word Banning Exercise: Eliminate clichés and industry jargon Storytelling Quiz: Messaging diagnostic for clarity, tone, and resonance Case Studies Nike – Storytelling through challenge-based taglines Oatly – Reinvention through voice and tone Liquid Death – Humor and shock as storytelling devices Formula 1 – Netflix’s narrative documentary transformed public engagement Resources Greg Logan's Company - Narrativity Book: Creating a Blockbuster Brand Storytelling Quiz Diagnostic Tool Podcast Guest Booking - Kitcaster

Jun 11, 2025 • 49min
Extended reality will unlock the next era of innovation
AI for Founders – Jody Medich InterviewAI for Founders: Jody Medich on Designing AI That Makes Us SuperhumanGuest: Jody Medich, Designer, Futurist, Cognitive Ergonomics ExpertHost: Ryan EstesPodcast: AI for FoundersIn this episode, Ryan Estes talks with Jody Medich about the future of AI, XR (Extended Reality), and the design of human-first interfaces. Jody’s work reimagines how we interact with machines—not by replacing human intelligence, but by augmenting it.Key Takeaways AI needs better interfaces to become tools of amplification rather than automation. Cognitive ergonomics centers technology design around human mental and sensory models. XR acts as a new interface layer between humans and intelligent systems. Immersive tech can unlock neuroplasticity and expand our cognitive abilities. The path to AI superpowers lies in co-thinking, not just prompt engineering.Frameworks and Concepts Cognitive Ergonomics: Aligning tech design with human thinking and behavior. Speed of Thought Interfaces: Real-time interaction without bottlenecks. Embodied Cognition: Using movement and environment to process information. XR as Visualization Layer: Making AI capabilities tangible through spatial tools.Resources and Links SnowWorld – VR pain reduction study Walk Again Project – Duke University Microsoft HoloLens Gestures Notebook LM – Google Claude – AnthropicConnect with Jody MedichJody on LinkedIn

Jun 9, 2025 • 44min
Elon, ChuckGPT, and the Future of Work According to Andrew Amann
Guest: Andrew Amann, CEO of NineTwoThree.coHost: Ryan EstesPublished: June 09, 2025Episode SummaryAndrew Amann joins to share practical frameworks for AI integration, stories from projects with FanDuel, and bold predictions about the future of intelligent agents and emotional computing.Key TakeawaysAI adoption is 80% human, 20% tech – start with mindset, not software.Frameworks must focus on solving business bottlenecks.Custom agents like ChuckGPT need months of brand-safe training.AI augments employees; it doesn't replace them.Emotional computing is the next AI frontier.Apple is lagging in AI innovation due to lack of software integration.Elon Musk is playing the long game in hardware, software, and policy.For college students: focus on operations, management, and learning by doing.Best tools: Copilot (Microsoft), Gemini (Google), not ChatGPT for enterprise work.AI Integration FrameworkBe curious: understand the business end-to-end.Find bottlenecks: target repetitive or error-prone tasks.Solve with traditional tech or build AI agents as needed.Use a human-agent-human workflow for quality control.Measure and orchestrate agents like a general commands an army.ResourcesNineTwoThree.coChuckGPT DemoApple Vision Pro ReviewMicrosoft CopilotGoogle Gemini AI


