How Brett Beck built Bellabooty: from gym floor to global product

Brett Beck Interview - AI for Founders Interview with Brett Beck, Founder of Bellabooty Episode Summary

Brett Beck joins Ryan Estes to talk about how he built Bellabooty Fitness and launched the patented hip thrust belt that's changing how people train glutes, core, and inner thighs. This episode dives into product design, IP protection, D2C growth, and why AI can’t replace real human training.

Key Takeaways

Frameworks Shared Product Innovation Cycle

1. Observe pain points in real-world use
2. Prototype in-person with engineers
3. Test daily with real clients
4. Iterate for efficiency, portability, and comfort

IP Protection Strategy

• File patents in China and the U.S. simultaneously
• Submit pre-litigation docs to enable local enforcement
• Use Amazon APEX program for takedowns
• Run AI-based counterfeit detection sweeps

Go-to-Market Playbook

• Start on Meta and TikTok with viral content
• Delay Amazon entry until demand is validated
• Scale via performance benchmarks and ad testing
• Focus on education-first marketing