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Our Best Behavior

Latest episodes

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Dec 10, 2024 • 18min

Episode 53 - Faster, Smarter, Better: The Role of AI in Insights with Sean McHugh

In this episode of Our Best Behavior, Behaviorally's Sean McHugh (Insights Director) joined us to share how AI tools like Behaviorally's Pack.AI and GLADYS are transforming insights, balancing speed with quality, and empowering clients like never before. Key themes included the power and necessity of AI in business, the future of insights through SaaS platforms, the AI/HI relationship, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)
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Dec 3, 2024 • 21min

Episode 52 - LatAm’s Tech Revolution: Local Solutions for a Global Impact with Gabriel Velez

In this episode of Our Best Behavior, Behaviorally's Gabriel Velez (VP, Business Development) joined us to share insights on fostering innovation and accessibility in Latin America, blending tradition with technology, and building trust through localized and inclusive solutions. Key themes included consumer-centric innovation in Latin American countries, navigating traditional research methods with emerging technologies, examining LatAm's unique challenges and opportunities, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)
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Nov 26, 2024 • 17min

Episode 51 - Innovating Qual Research: AI, GLADYS, and more with Maddy Kim

In this episode of Our Best Behavior, Behaviorally's Maddy Kim (Insights Associate) joined us to explore how AI and Behaviorally's GLADYS are revolutionizing qualitative research and shares insights on the future of the field as technology rapidly evolves. Key themes included an overview of Behaviorally's digital qualitative platform GLADYS, innovation in qualitative research, the future of qualitative research, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)
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Nov 19, 2024 • 25min

Episode 50 - Transforming Market Research: A New Era of Insights with Will Leach

In this episode of Our Best Behavior, Will Leach (Founder & CEO, Mindstate Group) joined us to discuss how AI can uncover more impactful shopper behaviors, the importance of balancing tech with human expertise, and what the future holds for market research. Key themes included behavioral AI in market research, role of large language models and natural language processing, balancing AI and human-centric approaches, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)
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Nov 12, 2024 • 24min

Episode 49 - Data to Decisions: The Power of AI in Insights with Meryl Debrosse

In this episode of Our Best Behavior, Meryl Debrosse (Global Insights & Analytics Manager - Enfamil, Reckitt) joined us to discuss how AI is transforming consumer understanding, the balance between tech and human insight, plus tips for leveraging AI effectively. Key themes included transformative impact of AI on professional operations, cross-functional collaboration in the age of AI, advice for leveraging AI effectively in professional settings, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)
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Nov 5, 2024 • 24min

Episode 48 - The Consumer Code: Behavioral Economics with Anthony Tasgal

Anthony Tasgal, a trainer and author renowned for his expertise in behavioral economics and storytelling, shares invaluable insights into consumer behavior. He discusses the blend of data and psychological insights in shaping choices, contrasting emotional influences with perceived rationality. The role of AI in enhancing storytelling and the importance of humor in engaging audiences are also key topics. Tasgal celebrates the timeless power of storytelling, highlighting its significance in connecting with consumers in a rapidly changing world.
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Apr 24, 2024 • 28min

Episode 47 - Bridging the Gap: The AI Playbook with Eric Siegel

Eric Siegel, an expert in AI and machine learning, shares invaluable insights from his extensive experience as a consultant and former professor. He discusses the essential differences between AI and machine learning, emphasizing practical strategies for integrating these technologies into business. Key topics include operationalizing predictive analytics for real-world success, the importance of aligning predictive models with business value, and the challenges of deploying AI effectively. He even humorously touches on how creativity intertwines with analytics, showcasing the lighter side of data.
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Apr 17, 2024 • 22min

Episode 46 - From Strategy to Ethics: AI in Marketing with Kate Cook

In this episode of Our Best Behavior, Kate Cook (AI Marketing Consultant, Era Seven Partners) joined us to explore the intersection of AI and marketing, covering topics ranging from crafting comprehensive AI strategies to navigating ethical concerns. Key themes included the integration of AI and Marketing, crafting comprehensive AI strategies, ethical implications of AI, learning about AI, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)
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Apr 3, 2024 • 23min

Episode 45 - Future Focus: AI Evolution with Ari Popper

In this episode of Our Best Behavior, Ari Popper (Founder & CEO, SciFutures) joined us to explore the latest advancements in the AI landscape, emerging trends, and the opportunities that lie ahead. Key themes included emerging trends in AI, synthetic data and research strategies, AI's role in driving efficiency and insights, opportunities and challenges that lie ahead, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)
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Mar 27, 2024 • 31min

Episode 44 - Revolutionizing Business Dynamics: AI Unleashed with Reddy Mallidi

In this episode of Our Best Behavior, Reddy Mallidi (Partner & COO, Seventrain Ventures) joined us to discuss how AI is transforming traditional business operations and offers insight into effective strategies for its incorporation by companies. Key themes included AI transformation, operational efficiency, AI's impact on humans, outlook of incorporating AI into business practice, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)

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