AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Our Best Behavior
Episode 48 - The Consumer Code: Behavioral Economics with Anthony Tasgal
Nov 5, 2024
Anthony Tasgal, a trainer and author renowned for his expertise in behavioral economics and storytelling, shares invaluable insights into consumer behavior. He discusses the blend of data and psychological insights in shaping choices, contrasting emotional influences with perceived rationality. The role of AI in enhancing storytelling and the importance of humor in engaging audiences are also key topics. Tasgal celebrates the timeless power of storytelling, highlighting its significance in connecting with consumers in a rapidly changing world.
24:02
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Blending behavioral economics with storytelling and humor allows brands to connect more deeply with consumers on emotional levels.
- Understanding the unconscious decision-making processes in consumers helps marketers develop strategies that resonate with their true motivations.
Deep dives
The Power of Storytelling in Marketing
Storytelling serves as a powerful tool in marketing and communications, allowing brands to connect with their audiences on a deeper emotional level. Effective storytelling can transform how messages are conveyed, making them more engaging and relatable. Taz emphasizes the importance of narratives drawn from personal experiences and cultural references, which can help brands differentiate themselves in a saturated market. By integrating storytelling into brand communications, marketers can foster stronger connections and drive consumer engagement.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode