Episode 48 - The Consumer Code: Behavioral Economics with Anthony Tasgal
Our Best Behavior
00:00
Unraveling Consumer Choices
This chapter explores the subconscious factors that shape consumer behavior, contrasting our perceived rational decision-making with the reality of emotional influences. It emphasizes the roles of System One and System Two thinking in purchasing decisions, suggesting that marketers need to adapt their strategies to align with consumers' emotional connections and preferences. The chapter also highlights innovative qualitative research methods to better understand the complexities of consumer motivations beyond traditional rational models.
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