Anthony Tasgal, a trainer and author renowned for his expertise in behavioral economics and storytelling, shares invaluable insights into consumer behavior. He discusses the blend of data and psychological insights in shaping choices, contrasting emotional influences with perceived rationality. The role of AI in enhancing storytelling and the importance of humor in engaging audiences are also key topics. Tasgal celebrates the timeless power of storytelling, highlighting its significance in connecting with consumers in a rapidly changing world.