In this episode of Our Best Behavior, Will Leach (Founder & CEO, Mindstate Group) joined us to discuss how AI can uncover more impactful shopper behaviors, the importance of balancing tech with human expertise, and what the future holds for market research. Key themes included behavioral AI in market research, role of large language models and natural language processing, balancing AI and human-centric approaches, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)