Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry cover image

Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry

Latest episodes

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Dec 26, 2022 • 1h 8min

Think Differently with Brian Gubernick

Time is finite but so many of us are just not purposeful with it. People plan how they go to a movie better than they plan their life, the relationships they have. It’s amazing how calculated we are about our movies and vacations but we don’t do the same thing in our personal worlds.     Hard work is a key to success but what’s the point if there’s no true balance? So many of us say we work hard for our families but do we really? Start defining achievement a little differently, you can’t let your work define who you are.     If you count how many winters, Fridays, ocean swims, football seasons, beach days you have in your life, it really puts how finite time is into perspective. If you’ve got 20 years left in your life, and you go snowboarding once a year, you probably have 20 of those days left.    Think about how many more Halloweens you get with your kids when they are little. How are you taking advantage of those moments?    The average kid and parent spends 300 days per year together from the time they are 0-18. Over 18 they spend an average of 30 days with their parents, 10 days a year if they don’t live in the same town. Depending on how old your kids are, you might have spent over 50% of your total time with your kids already.   You have to cheat the system and get more purposeful to get more out of those days.   The key thing is becoming aware that time is finite.    We go through our lives not being purposeful about these things that we deem most important. Cheat the system - do it differently. Think differently to what we usually do in our normal programs of life.    How do we maximize the moments that we have? When you work hard, think about what you’re giving up in its place.     We all have things we care deeply about and we neglect them. The good news is: you can do something about it now.    Now that we know this - what should we do?  Write your own eulogy: connect the dots and design the specific commitments you want to make to leave the impact you desire to leave. What are the things you could be doing better so that you influence that outcome?  Truly start life planning: how do you want to be remembered by your kids, how do you want people to speak about you, think about these things and be honest about where you stand.  Take no days off: every single day you can improve something, whether it’s yourself or a relationship. You can deal with a pain or challenge, and get healthier and smarter.    Get a Memento Mori calendar. It’s sobering, but also inspiring to see how much time you have.    Think about your life accounts: health, relationships, wealth, business, friends, social, siblings, spiritual, travel etc. Some of your accounts have really positive balances and others are overdrawn. Prioritize those accounts accordingly    Health should be number 1, you can’t honor any of the other accounts if you’re not feeling great and alive.    You are going to outgrow certain things and certain relationships as you grow, accept that.    Life is about counterbalance - there are times we’ll have to be in the extreme in certain areas, the key is not to stay in the extreme too long. How long can you be in something until other areas start to suffer and/or deteriorate?    CTA ​​Please leave us a review at https://ratethispodcast.com/nla
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Dec 19, 2022 • 1h 7min

Todd Bookspan Returns: The Peril of Not Challenging What We Think & Why We Need Friends Who Ask Us Hard Questions

In today’s episode, one of my early guests and good friend, Todd Bookspan returns for a much-needed catch-up. Todd and I typically meet to discuss topics and ideas that get us to think differently about everything from business to health, and today we’re going to do the same thing on the podcast. Being around people who force us to ask ourselves the hard questions is one of the most underrated ways to cheat at success. Especially with where the market’s at, it’s really easy to take bad advice and just run with it. So Todd and I are going to have a conversation about the questions we need to be asking ourselves to survive the shift, and the attitude we need to carry in this environment. Todd really has a pulse on what’s going on with top LOs and real estate professionals across the country, so I’m keen to hear what he thinks of what’s going on in the market.    Todd is a mortgage originator, executive coach and creator of Win By Noon. Todd has 25 years of experience as an entrepreneur and a business leader. For the past fifteen years, as a mortgage originator, Todd has proven successful in cultivating both teams and branch offices. Working alongside his wife Tara, Todd successfully helped grow the Arizona region of a mortgage bank from five to eighty-five employees at four branches. Now he has designed the Win By Noon Planner as a tool to help increase productivity.   In a market downshift like the one we’re in right now, many people end up down a path of bad decisions, not because they aren’t intelligent or equipped, but because they can’t get past their own thinking. They are unable to challenge what they think and ask themselves the hard questions.    Whether we hang out with it or hire it, the quality of our decisions is directly connected to the quality of questions we’re forced to answer and act on. Instead of keeping our heads in the sand and plugging away with what we’ve always known or done, commit to getting around people who help you challenge every mentality you hold. Change begins at the end of our own current understanding.    Go to https://winbynoon.com/ and join the Mastermind Group here.    CTA   ​​Please leave us a review at https://ratethispodcast.com/nla  
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Dec 12, 2022 • 57min

Josh Smith On His Market Shift Survival Strategy & Why He Took 8 Months Off

In today’s episode, I’m excited to have my buddy and host of GSD Mode, Josh Smith back on the podcast to talk about what he’s been up to, and how he’s preparing for what’s coming in the real estate market. Josh is a brilliant marketer and entrepreneur, and he’s a huge giver to the real estate industry. After taking 8 months off and thinking of leaving real estate (he was thinking of buying a farm), he’s returned with a bigger motivation to pour gas on what he was doing in the industry. Today, he shares what this journey looked like, what he learned from walking away from other business ventures, and what he’s aiming to accomplish in this market shift.    For Josh, stepping off the hamster wheel of meetings, clients, putting out fires in the business, and getting away from the noise and having time in solitude was necessary, but uncomfortable. There are times where we need to step away from what we do so well to not just reignite our passion for it, but to land at the fact that you want to do a better version of what you’re already doing. Guest Info   Josh Smith is a Realtor, coach, serial entrepreneur and host of #1 Real Estate Podcast, GSD Mode. He is one of the top Realtors in the world along with running many other very successful companies. He has been voted the 30th Top Realtor In America By The Wall Street Journal, he’s an NAR's "30 Under 30" Finalist, and he’s also co-owner of a real estate software company "Perfect Storm". Josh successfully coaches/mentors over 1,000 Realtors yearly all over the US and Canada.   For more information, head to https://www.gsdmode.com/.  CTA   ​​Please leave us a review at https://ratethispodcast.com/nla
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Dec 5, 2022 • 55min

Jessica Lentz & Kristen Gadd On Separating Self-Worth From Transaction Count & Real Estate’s Toxic Relationship With Production

In today’s episode, I’m joined by agents and good friends Jessica Lentz and Kristen Gadd to have a conversation many people in real estate are afraid of but really need to have. What are the emotional effects of the market shift? We went from a crazy, busy market to what feels like a lull in a space of weeks, and naturally a lot of agents are struggling to get their head in the game. These feelings have a lot to do with the narrative of success the industry pushes and praises from stages - transaction count, GCI, not the things that actually matter. This idea of success can actually be quite toxic, and the more we can examine and question it, the closer we get to changing it.     Jessica is a Realtor, and real estate coach to fellow female agents. Kristen has been in the Real Estate Business since 2003. She first started out as a part-time receptionist and then moved up to being a personal assistant and now she is a licensed agent.    It’s quite easy to subscribe to real estate’s toxic version of success when the market’s busy, but what happens when it softens. A lot of us are left feeling unfulfilled, stuck and down about our businesses because the pace has changed. The truth is, there are thousands of agents who feel this way, and this is the conversation we should be having more often - on podcasts and in masterminds. Agents are having different experiences in this market, and there’s room for all of them. The more we make the different narratives welcome - the better the entire industry will be.  Guest Info   Jessica Lentz is a Realtor, and real estate coach to fellow female agents. Follow Jessica on Instagram or find her on Facebook.     Kristen Gadd has been in the Real Estate Business since 2003. She first started out as a part-time receptionist and then moved up to being a personal assistant and now she is a licensed agent partnering with her boss on all real estate transactions. Find Kristen on Facebook.    CTA   ​​Please leave us a review at https://ratethispodcast.com/nla  
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Nov 28, 2022 • 46min

REPLAY: Chris Stuart On PLACE, Why Real Estate Attracts Disruptors & The Resource Allocation Problem Costing Us Billions

In this episode, we’re joined by Chris Stuart, the President of PLACE, an all-in-one real estate technology platform, that helps successful teams achieve and exceed their growth goals. Chris gives an honest and insightful take on where the real estate industry is right now, and the key issues keeping real estate agents, teams and brokerages on their toes. He talks about why it’s so easy for disruptors to gain market share, where real estate is missing the mark with the consumer, and what we can do about it. If we all reflected and acted on Chris’ points, we’d all be in a better place and better equipped to stave off disruption.    Chris is the former CEO of Berkshire Hathaway Home Services, and he has had a long career working in technology, choosing to get involved in an industry he’s passionate about - real estate. PLACE is a proprietary end-to-end technology platform which delivers a complete suite of business services exclusively to top agents, teams, and brokerages across the US and Canada. PLACE currently operates in over 70 locations across North America.    The door is wide open to disruptors because our industry is missing the mark. We have failed to deliver a frictionless service and put the customer first.    We are the only consumer-facing industry that puts more money into top-of-the-funnel awareness and new client acquisition than loyalty and retention. This is a problem agents need to wake up thinking about everyday.    To outlast disruptors, we have to deepen “our retention and loyalty moat” - it’s the only way to truly build a book of business, and get off the perpetual hamster wheel of getting the next deal.  Guest Info   Chris is the President of PLACE, an all-in-one real estate technology platform. PLACE delivers a complete suite of business services exclusively to top agents, teams, and brokerages across the US and Canada. PLACE currently operates in over 70 locations across North America. For more information, visit www.place.com and fill in the enquiry form for the team to get in touch with you.    CTA   ​​Please leave us a review at https://ratethispodcast.com/nla
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Nov 21, 2022 • 1h 5min

Dustin Brohm Returns: How to Win the Social Media Game in 2022 & Why He Deleted His Instagram Account

In today’s episode, Dustin Brohm returns for a special catch-up episode. When it comes to marketing, Dustin really knows his stuff, and in this conversation he provides in-depth tactics and insights about content creation, and gives us an update about his own podcast. So much has changed about social media in the last couple of years, and if we’re planning to use it for business growth, we have to know what audiences expect today. Dustin will also share why he decided to delete his entire Instagram and start from scratch with 14,000 followers.    When you’re doing all the right things, but your Instagram account hits a ceiling in engagement, it could be the algorithm holding a past transgression against you. Buying followers is something a lot of people do in the social media game, but that can come back to bite us in the future as Dustin discovered.    Starting over with a clean slate, not weighed down by past sins, could be the best move, and in Dustin’s case, the decision paid off quickly. His engagement went through the roof, and he discovered that you can achieve more with less followers when you’re doing social media right. The real magic happens when the people who follow you and engage with your content do so by choice not because you paid for it.    Follow Dustin on Instagram.   Listen to our past episodes with Dustin   https://kevinandfred.com/dustin-brohm-on-doing-business-your-way-leaning-into-what-you-love-to-generate-leads/    https://massiveagentpodcast.buzzsprout.com/147449/8546660-how-and-why-big-real-estate-teams-pivot-w-kevin-kauffman   https://massiveagentpodcast.buzzsprout.com/147449/1616653-map-088-why-realtors-should-embrace-ibuyers-not-fear-them-w-kevin-kauffman   Use Dustin’s code on Repurpose.io www.massiveagentpodcast.com/repurpose.    https://pocketcasts.com/ CTA   ​​Please leave us a review at https://ratethispodcast.com/nla  
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Nov 14, 2022 • 37min

The Real Estate Mamba Mentality II: Jay White On Shift Scripts & The Compound Effect of Practice

In today’s episode, recent guest Jay White returns for another show because after the first conversation, we HAD to do a follow-up. At the tail-end of our last conversation, Jay talked about his “real estate Mamba mentality” and the fact that his team does script practices multiple times a day. I knew I had to have him back on the show to dig deeper on this. We also recently went to Ben Kinney’s BuiltHOW event where Michael Phelps was a speaker, and he also talked about the power of practice. It’s crazy because in the few weeks since Jay’s first episode, the market has changed even more, so his insights on practicing and sharpening our skills are extremely relevant.    Jay White is the Operator/Partner at the Jay White Group with PLACE Inc. Their expertise is understanding how to help people get “the most money for their property OR the most property for their money.    One of the most impressive things about Kobe Bryant was his mentality on perfecting his craft. He understood and personified the compound effect of practicing twice, thrice even four times more than everyone else because ultimately that’s what creates a gap so big no one can ever catch you.    Real estate’s no different. Imagine how much better you’d be than other agents (heck, your old self) if you practiced scripts on a daily basis? In a market where survival will be ensured by skill set, multiplying your practice time is non-negotiable. If you’re doing what you need to do everyday, the compounding effect is exponential - you’ll look up in future and realize that much like Kobe, you’re in a league of your own.    CTA   ​​Please leave us a review at https://ratethispodcast.com/nla
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Nov 7, 2022 • 1h 14min

Legacy is Mostly BS: Making Crockpot Money, Fulfillment & Unapologetic Badassery w/Templeton Walker

In today’s episode, I get to sit down with one of my good friends and host of Heart Melter, Templeton Walker. Templeton and I have a really in-depth conversation about our journeys in real estate, getting clear on what you really want, and we even share a couple of cringey but hilarious stories you’ve probably never heard from either of us before. Our conversation isn’t just about real estate, we reflect on a ton of stuff, talk about the ideas and insights that have been really impactful in our lives, and what we’re looking forward to going forward. If you follow Temp on Instagram you’ll know that he leads his life with authenticity and vulnerability, and he brings spades of this to discussion.   Templeton Walker is an investor, entrepreneur, Realtor and host of Heart Melter. Starting as just a single agent, to then a top team leader, to business owner, Templeton now runs 5 vertically integrated, stabilized companies.   Real estate is an industry where the path to getting rich is so simple, it doesn’t require a genius. It just needs a patient and consistent individual who can make a couple of great decisions. This, and the ability to have a business that fits with who we are means we can design exactly what we want for ourselves.   What’s sad, however, is that not enough agents take advantage of this privilege and really dig deep to find what fulfills them, and we end up living our lives based on what looks cool on social media and what gets celebrated from the stage. The result is us taking a path, and getting halfway up the mountain only to realize that we’re not on the right mountain for us.   At best, we just end up with a really inauthentic life that we don’t actually enjoy and at the very worst, we end up with an emotional and financial house of cards that can topple at any moment.       CTA   ​​Please leave us a review at https://ratethispodcast.com/nla
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Oct 31, 2022 • 36min

Pain is Your Friend: Crystal Hughes On Turning Perceived Failures into Game Changers

In today’s episode, I’m joined by agent, author, coach and friend Crystal Hughes. Crystal has such amazing energy, a huge willingness to share, a love for giving back to the real estate industry, and a really amazing and inspiring story. Crystal’s approach of care and humor is one of the superpowers that makes her such a great coach and agent, and there’s so much we can learn from her own journey. She shares what she learned from her sister’s childhood illness, how she got started in real estate, and how a moment of perceived failure actually set her up for massive success.    Crystal Hughes is a Licensed Realtor since 2013, Certified Success Magazine Coach, Previous Sales Manager for Top 1% Team in eXp in WA, and the author of Winning in Real Estate. She was voted Realtor of the Year & Realtor Achievement Award in 2021, and she’s a previous Team Leader of a Keller Williams Realty Franchise. Crystal’s passion and expertise is helping people accelerate their goals with clarity and execution.    Between market shifts, missteps and things that don’t work out how we’d hoped, we’ve all had moments that really felt like failures in the moment, but turned out to be the best things. Seemingly detrimental in the short-term, these failures actually help us identify what’s missing in our businesses, skills, or lives and then figure out how to improve. Pain can be our friend if we’re able to find the gift in it and see what we can gain from it.    It’s the worst things we’ve ever gone through, and things we wouldn’t wish on our worst enemies that become the foundation of our successes, our biggest personal lessons and things we teach others.      CTA   ​​Please leave us a review at https://ratethispodcast.com/nla
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Oct 24, 2022 • 51min

Jay White On The Real Estate Mamba Mentality & Why He Chose PLACE Inc.

In today’s episode, I’m joined by one of my good friends and the owner/operator of Jay White Group at PLACE Inc. Over the years, it has been great watching Jay grow his business, grow as a leader and continue to win. Jay joined PLACE Inc, and the level of growth he has seen in a down market is incredible. Jay sits down with us to talk about his journey, his perspective on leadership, what led him to PLACE and how that has impacted his business. In a year where the market’s down, Jay has achieved a hell of a jump with a team of agents who are in their first 6-12 months of production. I’m excited to pick Jay’s brain and hear about his real estate Mamba Mentality and he’s preparing to thrive and stay relevant going forward. Not every real estate organization has a heart for the future of the agent. In fact, many operators want to keep us dumb and in the dark, which is especially disconcerting considering what’s happening in and around the real estate industry. With the market shifting, tech disruption, and the threat of commission compression, it’s hard not to feel anxious, exposed and vulnerable right now. Now more than ever being partnered up with the right organization builds a moat around our businesses, and it is the thing that will help us not just survive the future, but thrive and continue to be relevant. Guest Info Jay White is the Operator/Partner at the Jay White Group with PLACE Inc. Their expertise is understanding how to help people get “the most money for their property OR the most property for their money. CTA ​​Please leave us a review at https://ratethispodcast.com/nla

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