Bob Sophiea On Adaptive Persistence, Making Up Lost Ground & Why Stagnancy is Growth in this Market

In today’s episode, I’m really pumped to finally have my friend and business partner, Bob Sophiea on the show. I’m really happy to have him in the hot seat, pepper him with questions and find out how he thinks about business. One thing I really like about Bob is that he uses his deep awareness to constantly work on the next level. He’s never been afraid to tinker and change things for the sake of getting better. He truly gets what it takes to build a successful sales business, and today we discuss how he rebuilt this business after a down year, and why we need to see growth differently in this market. 

 

Bob Sophiea is the founder and CEO of New Home Collective which was established in 2014 with a mission to revolutionize the real estate industry. Since its inception, Bob has sold close to 2,000 homes and garnered over 800 5-star Google reviews, cementing his reputation as a trusted real estate expert. Clients and professionals alike choose to work with Bob for a variety of reasons, including his expertise, social media presence, and innovative approach to the market. As a skilled negotiator, he ensures the best outcomes for his clients, while his commitment to transparency and communication fosters strong relationships. Punctuality, collaboration, continuous learning, and self-awareness also contribute to Bob's success. Under Bob's leadership, New Home Collective continues to redefine the home buying and selling experience, providing exceptional results through dedication, innovation, and client satisfaction. For more information, visit https://www.nhcnow.com/ Follow @nhcnow and @rpsophiea on Instagram.

 

In this market, it’s not surprising that some of the most productive and capable teams have seen a decline. For many people in real estate, this can easily be seen as failure.  But the truth is: in a bad market, staying stagnant while everyone backslides or quits is actually a win. Part of our businesses getting better in a down market is other people quitting and our ability to outlast them. This is why it’s important that we adopt adaptive persistence. We have to be nimble - we can’t be married to one way of doing things, but we also have to be stubbornly committed to continue down the road, even if it zigzags a lot. Even moving forward in mere inches is massive growth when we’re in a shift, and that mindset is what allows us to take market share while everyone surrenders. 

 

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