Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry

The single biggest marketing mistake I see agents make time and time again is simply: They don’t change their marketing message. No one wants to hear your tired, played out Marketing. ✅It’s not good enough to sell it quickly (the market most likely does that work for you anyway) ✅ so what if you’re a neighborhood expert. ✅ No one cares how many houses you sold last year, last month, last week..:   I mean it’s not 2013 anymore... and the answer is right under your nose..

What’s up with all the RoboCalls and Spam Callers?

  Willie Miranda has more than 27 years of experience in the real estate and insurance industry. He and his team have sold well over 8,000 homes for over a billion and a half dollars in real estate sales. Willie’s business belief lies in a Back to Basics service-based business model. Back to Basics Employ the Power of the Personal Note. Meet new people. Treat people how you want to be treated. Serve your clients well. Be active in your community. Be a good consultant and friend - before, during, and after the transaction.  The Importance of Always Learning In the Real Estate Industry, there are two types of agents: Transactional and Relational, aka the Career Agent.  The Career (Relational) Agent is always learning, wants to create a database, wants the Repeat & Referral business, seeks additional education and training, applies Personal Development training to better serve clients. The Career/Relational Agent is always Green and Growing knowing that the bigger the database, the more successful you will be. The Transactional Agent is Ripe & Rotten, always chasing the next shiny new object for a shortcut, burns out, comes in and out of the industry, doesn’t know their numbers. KEVIN: I think we are in a pivotal moment in our industry, with the disruptions in the business and the growth of iBuying companies, where you have to be all in one way or the other – you cannot do a little of both. Being a Relational Agent will keep us in the business for the long run. WILLIE: Yes, back to basics with people who like and trust you. Willie has learned from giants in the Real Estate industry: Craig Proctor, Brian Buffini, and Tom Ferry who teach different fundamental business principles that can be applied to most any business.   Willie Miranda’s BIO Willie Miranda has more than 27 years of experience in the real estate and insurance industry. Willie and his team have sold well over 8,000 homes for over a billion and a half dollars in real estate sales. Willie has worked with hundreds of real estate agents across North America; helping market and promote their real estate services to their clients, through the use of better marketing communications and systems. Under his leadership, several real estate agents and brokers have grown their personal relationships with their clients. This resulted in a more profitable repeat and referral business for those that have followed Willie’s referral and real estate systems. Willie is the broker and owner of Miranda Real Estate Group, Inc., an award-winning real estate brokerage headquartered in Clifton Park, New York and a member of Leading Real Estate Companies of the World. Call Willie direct at 518-376-1073 or via email at wmiranda@mrgteam.com. Links to contact Willie or take advantage of his free training:  http://freewilliestuff.com/ http://www.williemiranda.com/ https://www.facebook.com/RealEstateSuccessBlueprint/ https://www.amazon.com/Your-Kicked-Real-Estate-Business-ebook/dp/B0170PWNE8 - free resources in the back of the book

Months ago we handed out permission slips... And today we’re handing out more.. but these aren’t just any old permission slips. If you accept this one: ✅ you could find yourself more joyful than ever ✅ you could find your business growing to new heights.. Yep... you read that right... Check out this video to see how.

NEXT LEVEL PODCAST Kevin Kauffman with Justin Nelson SOCIAL MEDIA SAVVY Justin Nelson is a phenom in his own right. Beginning his real estate career at the ripe old age of 16 years, becoming licensed at 19 years old where he has worked as an ISA and a Buyer’s Agent. Closing 34 transactions in his first year of being licensed, he transitioned to Team Leader/CEO and helped grow the team to 14 agents. Justin’s second year in real estate saw him spending 50% of his time recruiting and 50% of his time closing 28 transaction. He is now enjoying success that comes from having vision and drive. Justin has learned that there is more than one way to do business. At 22 years old, he travels the world teaching agents how to maximize social media to increase business. In the Real Estate world, Justin quickly found his sphere of influence which is Social Media and using his personal Facebook page to generate business. He has gained wisdom in how not to become a guru – someone who will sell you a program without ever having used it.  The core of Justin’s training is a Mindset of adding strangers to your social media. Real Estate is about connections and Justin’s class will teach you the importance of making connections and how to stay current with the everchanging social media platforms. Explore and utilize the ‘Friends List’ on the left side of your FB personal page. This year, Justin will be away from home for 300 + days teaching Social Media full-time due to his love of teaching people of all ages. He is expected to teach Social Media classes in over 200 Market Centers in 2019 putting him in front of approximately 30 thousand agents. Justin stays current by seeing the day-to-day action of what agents are experiencing in real time. He advises to be careful what you spend your money on when it comes to Real Estate programs.  For more information on having Justin to teach in your office: justin.nelson@kw.com  

Are you attached to the results you’re getting?  Most people are and here is why I think that’s wrong.  It’s actually the activities and the day to day commitments we should focus our efforts and attachments to..  Why?  Well first of all, the activities we do are truly the only thing we control. We don’t actually control the results... yet we know that by doing certain activities over a period of time we can begin to expect certain results...

Kevin: Welcome Frank. Tell me about your business and what it is today?Frank: We are coming up on our 10 year anniversary with Vyral Marketing. I started with one client after graduating college in Omaha, Nebraska. (Describes the in-depth services provided now to his many clients by creating an online presence with video and follows up call from his call center to potential customers who have clicked and watched the videos). I learned Lead Generation through following the MREA model. (In depth discussion on Lead Generation, 33 Touch, and building a database.) In developing my own database and 33 Touch as a personal trainer, I found real estate agents who were not following the model – so I created a system for them and that essentially is the business. I read lots of sales books and learned that you must identify people’s needs first by following the Trust, Need, Help, and Hurry model. I learned people in sales skip the Trust and Need parts so I doubled down on the Trust and Need and grew my business that way.Kevin: You niched down and literally created a mega team as a teenage personal trainer. As Realtors, we think our job is to sell real estate but essentially our job is to get employed; find someone to hire us to sell or buy real estate. You got very clear on who the hungry crowd was in the personal training profession.Frank: I learned to scale a professional service at 18 years old. I fell in love with the database concept of 33 Touch and the idea of attracting not chasing. Those concepts were very strong to me and that’s how Vyral was born solving the very specific need of staying in touch with the database.Kevin: I love that you have an actual experience of what it is like to have a real estate team. You have your own real estate agents as clients and getting us to make calls is sometimes be ‘a LARGE task’.Frank: There are 3 types of calls: Outbound, Inbound, and Customer Service. The Outbound calls are your Rainmakers: FSBOs, Expireds, Withdrawns. Inbound calls are Buyer Lead Generation and Lead Conversion calls. The last one, Customer Service calls, are ones hardly anyone does.Kevin: Let’s talk about your lab of high performing Realtors. What have you noticed that most agents are not aware of?Frank: Never lose focus on how many people you speak to every week. Get into an environment where you are comfortable making calls, it’s the most important activity you can do, agents need the engine of the database. Ask for subscribers – permission to get the email address.Kevin: It’s about the follow-up, which is the wealth builder. How is it that you don’t have a cellphone???Frank: Personally, for me – I hate social media. And I love reading books. I got married 4 years ago and my life was literally on the phone from the minute I woke up until I went to bed. Checking calls, emails, texts and answering all in real time. My entire day was spent in reading an electronic screen. One day, I flipped out and said I can’t live like this anymore. I got rid of all technology – TV, wifi, games, and cellphone. Eventually, they crept back into my life except the cellphone. It forces me to be an exceptional manager.Kevin: I want to take a minute to thank you for the gifts (3 books) you sent me because it’s important to note that it elevated you in my mind even though we had never met. In closing, what are 3 pieces of advice you can give our listeners for kicking more ass and making a better life?Frank: You can’t do it all by yourself. You get it done through people so you must hire good people. I have a very structured week. Every morning for 30 minutes we have an office huddle on zoom – this cuts down on the office chatter. I meet with my team every Thursday for 5 hours; it’s a time to relax and brainstorm. I have career night where I invite potential hires who want to apprentice and learn marketing.https://www.getvyral.com/

You don’t have to work from an office...  But is it possible you’re missing out?  Missing out on learning ? Advancing further?  There is a saying... “more caught than taught”  Watch this video to learn what we mean by this...

Gary has an extensive background in Law Enforcement and as a Security Specialist. Kevin – What is the number one common problem most people make concerning personal safety?Gary – Situational Awareness. In general people go around not paying attention to their surroundings. People cannot go from Point A to Point B without looking at their phone because they are so reliant on them, thereby making themselves a target.Take a Lioness on the Serengeti, she’s hungry and looking to get food in the fastest way possible with as little trouble as possible so she looks for the weak, the sick, and the young. Criminals are the same way – they don’t want you to resist or fight and are surprised when you do. They want to get away quickly, they know what works, and that’s why they do what they do. Our lives brush up against criminals daily so Situational Awareness - keeping your head on a swivel - is a huge part of personal safety.Discussion of the Beverly Carter CrimeKevin – What was it that caught your attention about this particular crime?Gary – The whole totality of the crime and how it went down starting with a female caller posing as a Buyer and wanted to see a home in the late afternoon/early evening. No red flags here as this happens all the time. Agents get calls all the time to show homes to strangers at odd hours. So I questioned if this was a unique situation or is this happening on a large scale. NAR had statistic for over a ten-year period and reported that 100 agents (10 per year, almost 1 a month) were killed while performing their duties and 940 assaults were reported although many go unreported.Kevin – How much time did it take to research and develop your training?Gary – Countless hours and my research continues every day. I spent a summer going to open houses and entering very quietly. I was astounded at how easy it was to catch an agent unaware. I teach how to perform a perimeter check on vacant homes, open house safety – example do not lead a Buyer through a home with your back to them.Kevin – recaps open house safety, vacant home entry, perimeter checks.Gary – yes, these are real simple things an agent should add to their repertoire to keep themselves safe.Kevin – how long is the course you teach to Realtors?Gary – About 75 to 90 minutes; it covers pre-planning, creating a safe work environment, situational awareness, improvised weapons (cellphone for one), and quick exit self-defense. Q & A as I make myself available for discussion.Kevin – What if the 1.2 million Realtors took your course;  what do you think the percentage of crimes would be decreased?Gary – Possibly 75% but there are no guarantees but if we are inherently safer there would be less crimes. (Discussion of showing a home with basements and not having your back to a Buyer.)Kevin – We can make a difference in our own safety and that of our peers. How can someone reach out to you for training?Gary – on Facebook, Instagram, gmail, and through my have a website.Gary – in closing, criminals mimic other criminals so again, Situational Awareness is crucial in keep agents safe. It’s also good business for Brokers to keep your people safe and it’s also smart business to limit liability in the event of an unfortunate incident. Bring in a safety expert and keep a good record of trainings.gvtabke@gmail.comhttps://tabkeandassociates.com/https://www.instagram.com/tabkeandassociatespi/  https://www.facebook.com/Tabke-Associates-Private-Investigations-620441224692146/