Filmmakers In Advertising

Hey everyone, today we’re talking with Dan Sorgen from X4YYou really should listen to this one because Dan and his collaborators at X4Y have created a way for filmmakers to get discovered by brands and monetize your existing footage and creative, as well as giving Brands access to you and your ready-to-brand stories. We discuss how you can make money creating spec commercials, whether that’s creating a new spec from your old footage, or creating new specs from scratch with the intention of them being purchased from you. This is beyond posting your stand-alone shots on stock footage sites, this is creating specs that X4Y will shop to brands and clients for you, and brands are already coming to X4Y looking for specs they can use and new creators they can work with. I could go on but you’ll hear me fanboying plenty enough throughout the episode as Dan tells us about what X4Y is up to, how this process works, and what may be a new future for commercial filmmakers and brands. x4y LinkedInhttps://www.linkedin.com/company/x4y/about/x4y Instagramhttps://www.instagram.com/X4Ycom/x4y Twitterhttps://twitter.com/X4Ycomx4y Facebookhttps://www.facebook.com/X4Ycom/If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Learn the sales and marketing tools that The Lewis Brothers used to grow their filmmaking business, Atomic City, and land six-figure gigs with Amazon.Taylor covers how he and his two brothers (aka The Lewis Brothers) went from lighting each other on fire and filming it when they were young into a full-blown production company 20 years later, working with brands such as Amazon, Microsoft, and DJI. He shares how networking has been one of the biggest contributors to landing new clients and gives some helpful tips and tricks on how they turn clients into fans, while also sharing a few tactics to avoid.We also chat about their online filmmaking course where they help filmmakers from all levels grow their business. Lastly, they are giving away their 12-page filmmaking guide, “The Filmmakers Handbook,” free to our audience. The Lewis Brothers cut their filmmaking teeth by lighting each other on fire and filming it in their parent’s backyard. After many trips to the hospital, they knew this is what they wanted to do for the rest of their lives. Starting their production company before graduating high school, they have grown an impressive client list (Amazon, Microsoft, DJI) that has them shooting projects all around the globe. With a relentless passion for filmmaking (plus cereal and gummy candy), they love keeping their sets relaxed and believe in helping other filmmakers along the way with their online courses and filmmaking tools.Site LinksCourse: https://www.filmcreatorpro.com/Free 12 Page Filmmaking Guide: https://www.filmcreatorpro.com/handbookCompany website: https://www.atomiccity.com/Atomic City on Instagram: https://www.instagram.com/atomic_city/If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

A deep dive into the emotional storytelling of Chevrolet's ad, Holiday Ride, with insights from McCann Global Creative Director, Nick Allen. Explore the delicate balance between enhancing creative work and imposing personal voice, journey from Traffic Coordinator to Global Creative Director, crafting impactful presentations, selecting and collaborating with directors, and the importance of authenticity and emotional depth in advertising.

...with Codey WilsonI’m gonna share how I almost botched a huge campaign for filmCRY, what we learned from it, and what we’ve implemented since to make sure it didn’t happen again. The role, I’ll be discussing has a few different names depending on where you work or the size of your production company or agency you’re working with, but the most familiar one we’ll use for this discussion is - THE AGENCY PRODUCER.Reference Linkshttps://theindustryclub.co.uk/agency-producer-and-production-company-producer-who-does-what/https://www.wrapbook.com/blog/agency-producerIf you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Your copy - the words you use to communicate with your ideal customers - is what makes people decide if they like you and trust you enough to buy from you.Today’s guest, Kelsey Formost, specializes in teaching NON-writers (like us) how to write copy that quickly connects to our ideal customers, and converts them into paying clients (and maybe even fans).This is a high-value episode. There are literal steps that Kelsey shares that you can apply to your own business and website copy. So grab a notepad, or bookmark this episode for later, because you’ll want to take notes and then go to her website to take advantage of her templates, courses, and freebies. *This one’s a little ZOOMY, and I’m SORRY about that, but we’ve since solved the Zoom - electro-sound debacle. Otherwise, I hope you get as much as we did out of this episode with Kelsey Formost.Kelsey's Website - https://kelseyformost.comIf you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Today we have on Jackson Adams, a director & writer based in Los Angeles. Originally from Western Massachusetts, Jackson graduated from Emerson College in 2010. He’s worked extensively in original and commercial content online, which has been viewed more than a billion times. He also directed the most “disliked” YouTube video of all time!Jackson is the Associate Creative Director at Portal A.This episode is one of those ‘hang out ’ types where we get to know Jackson and learn a little bit about how he got into his current role, his perspectives, and what’s working for him right now. Jackson has some good tips to share, as well as some familiar but validating experiences, such as: If someone gives you an opportunity to direct, whether you feel you’re ready or not, - just say yes and figure it out. ...A little bit about casting and working with talent and influencer talent, as well as working with some high profile brands and creators, such as Infiniti and Stephan Curry, and an important reminder, that whether your content is branded or not, this stuff should be fun to watch. As always, if you have any recommendations for guests just message us on instagram or facebook at filmmakers in advertising, or head to filmcry.com and shoot us an email. //jacksonhadams@gmail.comhttp://www.jacksonhadams.com/Steph Curry Infinityhttps://www.portal-a.com/projects/infiniti-life-lived/Portal Ahttps://www.portal-a.com/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Today is very exciting because we got to talk to Natalie Metzger and I’m so happy that she was willing to talk to us because I don’t think it’s going to be easy to get her on the phone in the near future. Natalie and her friends are living the filmmaker's dream and if you want to know how you could replicate that for yourself you should listen to what she has to say. Her films have premiered at top festivals around the world including Sundance, Cannes, Berlin, SXSW, Tribeca, and Locarno. She is now the VP of Production & Development at Vanishing Angle, making several films a year now while running commercial and marketing companies at the same time. Like many others, I saw the Thunder Road short about six years ago, then followed along to watch their team fight to get the Thunder Road feature made, which has been talked about by Jim Cummings and there’s great coverage and articles about that which can be found with a simple google search, but today we’re going to talk about Natalie because I think she’s a powerhouse behind the scenes making a lot of this exciting stuff happen. She’s awesome, soak up some wisdom, and please enjoy this episode with Natalie Metzger. Natalie’s website - https://www.nataliemetz.com/Natalie’s instagram - https://www.instagram.com/nataliemetzger/Natalie’s Twitter - https://twitter.com/metzartVanishing Angle - https://vanishingangle.com/Thunder Road Sundance Case Study - https://www.sundance.org/case-studies/creative-distribution/thunder-roadThe Beta Test Wefunder Page - https://wefunder.com/thebetatestIf you have any ideas for future episodes or who you’d like to hear from next, please DM us or leave us a comment on Instagram or facebook and we’ll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY https://filmcry.com/Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

If you pay attention to the advertising or commercial production world, you’d have noticed over the last few years that a small agency from Chattanooga, Tennessee, has quietly been climbing the ranks of AdAge’s annual agency A-list awards. That agency, or brand production studio, is Humanaut.You’re about to hear from a few of the awesome personalities that make them so good at what they do,  because today, we’re talking to Tommy Wilson and Dan Jacobs, as they share some of the secret sauce that makes Humanaut one of the top ten agencies in the country. LinksHumanauthttps://www.humanaut.is/Humanaut Instagramhttps://www.instagram.com/humanaut.is/?hl=enThe agency is No. 10 on Ad Age’s 2020 A-Listhttps://adage.com/article/special-report-agency-list/how-humanaut-regional-small-agency-winner-2017-made-it-top-10/2249826Nice Talk https://www.instagram.com/nicetalkshow/Brought to you by CRY https://filmcry.comIntro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Matt is the creator of CineTracer, a Cinematography Simulator that enables filmmakers to visualize films, tv shows, and commercials in 3D in the app before shooting in real life. He also runs Cinematography database - which, to best understand what he does there, you should just visit his YouTube channel, where he showcases what he’s working on. Also, recently he started a new channel called project MetaHuman 1, and has been concentrating lately on motion capture.Basically, he does a lot, and he runs several virtual production blogs where he’s sharing his progress and projects, mostly in Unreal Engine. For those of you who don’t know about Unreal Engine, or if like me you’ve wondered how to incorporate Unreal into your filmmaking, this is a nice way to ease your way in and get a broad scope overview of how it works. Matt’s Twitterhttps://twitter.com/cinedatabaseCinematography Databasehttp://www.cinematographydb.com/https://www.youtube.com/c/CinematographyDatabase/videosCineTracerhttps://www.youtube.com/channel/UCN0HxYF_yeEOGEodgK6ww0QCitizenMetaOne https://www.youtube.com/channel/UC2gH3UhyNvsyNZwubGTBhIgUnreal Engine Showcase - Directed by Matthttps://www.youtube.com/watch?v=bErPsq5kPzEIf you have any ideas for future episodes or who you’d like to hear from next, please DM us or leave us a comment on Instagram or Facebook and we’ll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

We are trying something new, where we invite others in our industry to take over the podcast for an episode and share some helpful tips and information, what is and what isn’t working for them right now, or anything else they may find useful. Marybeth and Chris recently linked up to start their new company - Electric Creative, and on this episode, they discuss building a foundation for content creators who specialize in creating video content.This should be helpful to those of you who are just starting out, or who want to give your business a bit of a boost by trying new strategies, or want to simplify what you’re doing, refocus, and clarify your brand in pursuit of better business results.So, please let us know if you like this format and we’ll do it again. If you like this episode, check out  Electric Creative and go to www.electriccreative.studio/fia and schedule a free idea session with Marybeth and Chrishttps://www.electriccreative.studio/If you have any ideas for future episodes or who you’d like to hear from next, please DM us or leave us a comment on Instagram or Facebook and we’ll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple podcastsBrought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com