Filmmakers In Advertising

IS ADVERTISING GETTING FUN AGAIN? Apparently, innovative, interesting, and fun work is making a comeback. That’s according to today’s guest Norm Shearer Partner, and CCO at Cactus (...among other things)Look, today’s guest, won a 7th-grade art contest with a drawing of an X-Wing fighter. ...So you should probably listen up. We grabbed some good stuff from Norm that is informative and validating for how we can operate. Norm was a great guest and generous with his experience. He shares:Some tips for what directors and production companies can add to their websites and social media to better stand out to agenciesFine-tuning your goals and plans via brainstorming with mini-retreats and fun ways to empower your teamDelivering on Challenging Work (basically delivering good work from shitty briefs)Norm is delightful and you should give him and CACTUS a follow on social media and keep up with their work. And check out their website, they have cool case studies that walk through the actual results that their work brought in. https://www.cactusinc.com/https://www.linkedin.com/company/cactusinc/https://www.instagram.com/cactusdenver/https://www.cactusinc.com/NoobsIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Gordy Sang & Brian Siedband, Co-Founders / Co-CCOs of Quality Meats - put the Quality in Quality Meats (Ad Age Small Agency of The Year… Again!)In this episode with Quality Meats, (not a butcher shop), we gain a plethora of knowledge. Their creative is fun, -  and if you watch it you’ll notice a refreshing and straightforward authenticity to their humor and narratives, and I (Codey) highly recommend you check out their work. Quality Meats was founded during the pandemic with no paying clients or investors, just a few humans focused on delivering the highest-quality work without all the BS that gets in the wayClient roster including Samsung, Huggies, Regal Cinemas, DoorDash, SAXX Underwear, Olliv/Coinflip, Marquee Sports Network, Biore, and GetYourGuide“We want to make fun work that people don’t want to fast forward through and hate” - Gordy“...bring people in on it, make them feel like they're in on the joke or they're in on the story, but getting them to rethink something in a way that's not hard to rethink.” - BrianQuality Meats website: https://qualitymeatscreative.com/Ad Age 2024 Small Agency of the Year10 Senior Hires in May 2024Regal Cinemas commercialIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Colin Jeffery is the Chief Creative Officer at Doner / Co-Founder & Chief Creative Officer at Wolfgang / Advisory Board Member / Ad Age 2023 Agency A-List / Adweek Creative 100Colin was instrumental in helping Kia Motors become one of the fastest-growing car brands in the world, taking them from 28th to 7th largest automotive brand in the US. Colin created the wildly popular Kia Hamsters which helped catapult the brand into pop culture. The long-standing campaign includes one of the most viewed commercials of all-time, according to AdWeek.Colin was included on Adweek’s 2016 Creative Top 100 list, and Doner was named an Ad Age A-List Standout Agency. Following Stagwell’s acquisition of Wolfgang, Colin became responsible for the creative output of both agencies. In 2012 and 2016, Business Insider included Colin on its list of the Most Creative People in Advertising, ranking him #11 and #20 respectively. Prior to co-founding Wolfgang, Colin was a Managing Partner and CCO at David&Goliath. Under his creative leadership, the agency grew from 60 to 250 employees and was named Ad Age Small Agency of the Year. Throughout Colin’s career, he has worked with Adidas, Halo Top, NBCUniversal, Panda Express, Kia Motors, Jack in the Box, Coca-Cola, Universal Studios,  MGM Resorts, and LG Mobile.If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

The agency team responsible for the blockbuster launch of the Suicide Squad: Kill the Justice League spot featuring celebrity talent Will Arnett and Ron Funches for Warner Bros games. Phil Khosid Co-Founder and Chief Creative OfficerStanton Hill Head of ProductionBattery - 3X Ad Age Creative Agency of the YearAdvertising as sought after as Entertainment. This episode is packed with wisdom from Phil and Stan’s combined experience. Some of our favorite highlights from this episode: What is the undeniable work that you’ve done? There’s too much at stake to train you. I have to know you can do this.Consider making a spec (to show us you can do this)Battery has worked with  EA Games, Land O’Lakes, Netflix, Royal Bank of Canada and Warner Bros. Battery is a lead creative agency of the Paris-based Havas Group with offices in Los Angeles, Chicago, Toronto and Shanghai.If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Today we chat with Megan Cunningham, founder of Magnet Media. In this episode, Megan discusses:Apple as Magnet Media’s first clientLeveraging knowledge in the tech space to start a companyThe biggest mistake filmmakers make when approaching brands and how to pivot your approachMagnet Media’s “think, make, reach” brand storytelling strategy Her early career and how her passion for storytelling developedThe State of the Story trend reports and summitsThe magic of AIMegan Cunningham founded Magnet Media 20 years ago as a pioneer in brand storytelling with a mission to tell stories that matter. Megan mentors two groups: female directors via Chicken & Egg Pictures and female founders, through Rent the Runway’s Project Entrepreneur. She’s also a founding partner of Marketers that Matter, the Forbes Agency Council, and is a Founding Member of CHIEF.Megan’s LinkedIn: https://www.linkedin.com/in/megancunningham/Megan on Intro: https://intro.co/MeganCunningham‘Things We Noticed’Lindex "Underwear for Life"https://smuggler.xyz/work/commercials/lindex-underwear-for-life/Helldivers2https://twitter.com/helldivers2If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

We are so back! Listen to a quick overview of what we’ve been up to and what’s coming. If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Today we’re talking to Levi Sanford, Senior Marketing Manager at Ice Barrel. If you’re a filmmaker who works in advertising, this discussion is tangential because it will help you better understand how a (truly) value-driven company and its teams communicate in healthy ways, serve their customers, and achieve their goals. Levi is one of the most genuinely authentic guests we've spoken to thus far.  His leadership style,  and commitment to his team and helping others, make this conversation informative and engaging, even if you're not in filmmaking and or advertising. Expect to gain some valuable knowledge on both personal and professional topics.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com LinksLevi SanfordLinkedinIce BarrelJustin RossbacherLinkedinInstagramCodey WilsonLinkedinInstagramIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

On today’s episode of Filmmakers In Advertising, Director Mwita Chacha interviews Director Justin Rossbacher on Directing through Loss & Grief.I (Codey) initially wanted to share how we adjusted to such a shocking situation as a company, but, ultimately, we realized it was important that Justin simply share his experience of how he had to direct one of the biggest commercial campaigns of his career, at the time, while receiving the news that his brother was dying. We talk about: Mortality Love for your siblingHaving a special relationship with your clientCreating with people you care aboutAnxiety as unprocessed sadnessAnd turning grief into artSo, if you want to hear how a director navigated massive loss while in the midst of a large commercial production, but also how his collaborators and friends showed up and got him through it, this one’s for you. Justin at CRY - https://filmcry.com/justin-rossbacherJustin’s website - https://justinrossbacher.com/Justin’s Instagram - https://www.instagram.com/bossrocker/Mwita at CRY - https://filmcry.com/mwita-chachaMwita’s website - https://mwitachacha.comMwita’s Instagram - https://www.instagram.com/mwitachacha/Carilion Clinic Curious Campaign - https://filmcry.com/carilion-clinic-curiousFilmmakers In Advertising Instagram - https://www.instagram.com/filmmakersinadvertising/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Today we’re talking to Michael Ryan Bennett and Josh Shadid of LORD DANGER!Lord Danger is a creative production studio based in Los Angeles that specializes in bold and innovative commercials, branded content, and music videos. From their commercials for Old Spice, Tostitos, and Mint, to their music videos for Lil Nas X, Doja Cat, and Run The Jewels, LORD DANGER is making some really cool work. However, while getting to know the guys, we learned that one of the reasons they have such high-quality creative, especially with animation, is because Michael and Josh run several different companies that work in tandem with LORD DANGER, (such as Modern Logic, under the holding company, Monstera Group). Josh and Michael share about: The ups and downs of building your own shipHow to scaleHow to team up to generate successBeing solution driven and when to contribute as an employeeRunning a hybrid studioAnd keeping production and creative separate but equalSo, we hope you get something out of this episode with Michael and Josh of LORD DANGER … Modern Logic … And Monstera GroupMichael Bennett bioMichael Bennett is the Managing Director, Executive Producer, and Founding Partner of Monstera Group, holding company for Lord Danger and Modern Logic, creative studios specializing in design, animation, live-action and immersive content. As an award-winning producer working with brands across industries, Bennett has led national and international campaigns through the lens of cutting-edge technology, design, and craft. A self-proclaimed futurist, Bennett has a deep understanding of the evolution of tech spanning decades. Prior to launching Monstera Group with Josh Shadid, Bennett held senior positions at Method Studios, LAUNDRY and yU+co and has earned over 20 awards including Daytime Emmy Award, the Cannes Lions Grand Prix, Webby Awards, and the Best Film/TV Award at SXSW Interactive Awards.Josh Shadid bioJosh Shadid founded Lord Danger in 2012, which was acquired by Zealot Networks in 2015. After negotiating his exit and the repurchase of the Lord Danger brand, Josh re-established his independence. During the initial height of the pandemic in 2020, Josh co-founded Solo Cinebot, the world's most advanced remote production system which was employed by major studios, brands and celebrities worldwide. Concurrently, Josh partnered with commercial veteran Michael Bennett to build brand studio Monstera Group which operates Lord Danger as well as design and animation studio Modern Logic. Josh is currently President of Monstera Group and Executive Producer of Lord Danger.LINKSMichael Ryan Bennett - Managing Director / EP - Partnerhttps://www.linkedin.com/in/ohtheplaceswewillgo/Josh Shadid - Founding Partner, Executive Producerhttps://www.linkedin.com/in/joshshadid/LORD DANGERhttps://www.lorddanger.com/MODERN LOGIChttps://www.modlo.tv/MONSTERA GROUPhttps://www.monstera.group/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Today we’re diving into the world of PR, specifically around the advertising industry, and to guide us is today’s guest: Matt Van Hoven of Raven PR. Matt is the Co-founder of Raven Public Relations and a former journalist who helps ad agencies, media companies, and publishers find their voice in the market and make it heard.Matt has a ton of industry experience and knowledge, and today he talks to us about: Raven PR and what it is that they doWHY PR companies support ad agencies and media companiesHOW should we be thinking about PRWHEN a production company, media company, and creative directors, need to start thinking about working with a PR companyWorking with Gary Vee at VaynerMediaAnd much more. So, we hope you learn something from this episode with Matt Van HovenRAVEN PRhttps://www.ravenpublicrelations.com/Matt Van Hoven Linkedin - https://www.linkedin.com/in/mattvanhoven/Twitter - https://twitter.com/MattVanHovenDonate An Organ spot:https://www.fastcompany.com/90649260/would-you-donate-an-organ-to-a-stranger-this-extraordinary-new-ad-campaign-makes-it-hard-to-say-noIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com