Filmmakers In Advertising

#016 “Am I making this better, or making it mine?” Learning from McCann Global Creative Director, Nick Allen

Feb 21, 2022

A deep dive into the emotional storytelling of Chevrolet's ad, Holiday Ride, with insights from McCann Global Creative Director, Nick Allen. Explore the delicate balance between enhancing creative work and imposing personal voice, journey from Traffic Coordinator to Global Creative Director, crafting impactful presentations, selecting and collaborating with directors, and the importance of authenticity and emotional depth in advertising.

01:26:15

Episode guests

Nick Allen

AI Summary

Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Effective collaboration and communication are essential in selecting directors for projects.

Technical aspects such as camera technique, color grading, pacing, and music selection play a crucial role in evaluating directors.

Authenticity and alignment with project goals are key factors in selecting directors for impactful visual storytelling.

Deep dives

Working Collaboratively with Directors

The agency production department plays a pivotal role in selecting directors for projects, presenting a curated list of choices based on experience and relevance. When evaluating potential directors, looking at their previous work, collaborating effectively, and understanding their approach is crucial. Collaboration and clear communication are emphasized to ensure a shared vision and goal.

The Challenge of Creating Memorable Manifesto Advertisements

01:19

Value of a Distinct Point of View

00:58

Collaborate with Passionate and Creative Individuals

01:17

Maintaining Trust and Quality in Projects

01:56

Introduction

3min

Diving into the Creative Minds of Agency Directors

5min

Inside Commonwealth McCann: A Deep Dive

4min

Journey from Traffic Coordinator to Global Creative Director

21min

Crafting Clear and Impactful Presentations

5min

Crafting Collaborative Magic: Selecting and Working with Directors

25min

Authenticity and Emotional Depth in Advertising

2min

Maintaining Creative Vision in Project Management

18min

Navigating Career Aspirations and Collaboration in Creativity

3min

Holiday Ride is Chevrolet’s new ad about a father, his daughter, and his late wife’s classic 1966 Impala. It’s sad, inspiring, and it tugs right at the heartstrings.

Based on a true story, GM ad-maker Commonwealth/McCann worked with Academy Award winners Tom Hooper, Claudio Miranda, and Rachel Portman “to tell the story of love, redemption, and restoration.”

The McCann Creative Director of Holiday Ride is Nick Allen, who was kind enough to join us to talk about his methodology, his process, and how Chevy and McCann created the most tear-jerking ad of the 2021 Holidays.

If you are a filmmaker who’s curious about what goes on inside the minds of the creative directors at large agencies, how the people who you want thinking of you when they’re planning their next big campaign think, then this episode is for you.

Nick Allen

Website - www.ideasoutofnowhere.com

Instagram - nicka11en

Commonwealth // McCann

AdWeek article on Holiday Ride

If you want a shoutout in a future episode please leave us a written review on Apple Podcasts.

Brought to you by CRY www.filmcry.com

Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

If you want a shoutout in a future episode please leave us a written review on Apple podcasts.

From CRY, a Creative, Production, and Post house based in New York City.

Brought to you by CRY www.filmcry.com

Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

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Filmmakers In Advertising

#016 “Am I making this better, or making it mine?” Learning from McCann Global Creative Director, Nick Allen

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Working Collaboratively with Directors

Director Selection Process

Key Factors in Director Evaluation

Appreciating Directors' Vision and Execution

Impact of Authentic Advertising on Society

Challenges in Advertising Project Execution

The Challenge of Creating Memorable Manifesto Advertisements

Value of a Distinct Point of View

Collaborate with Passionate and Creative Individuals

Maintaining Trust and Quality in Projects

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights

Filmmakers In Advertising

#016 “Am I making this better, or making it mine?” Learning from McCann Global Creative Director, Nick Allen

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Working Collaboratively with Directors

Director Selection Process

Key Factors in Director Evaluation

Appreciating Directors' Vision and Execution

Impact of Authentic Advertising on Society

Challenges in Advertising Project Execution

The Challenge of Creating Memorable Manifesto Advertisements

Value of a Distinct Point of View

Collaborate with Passionate and Creative Individuals

Maintaining Trust and Quality in Projects

Get the Snipdpodcast app

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Discoverhighlights

Save anymoment

Share& Export

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Discoverhighlights

Get the Snipd
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moment

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