#016 “Am I making this better, or making it mine?” Learning from McCann Global Creative Director, Nick Allen
Filmmakers In Advertising
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Crafting Collaborative Magic: Selecting and Working with Directors
The chapter explores the intricate process of selecting directors for commercial projects, emphasizing the collaboration between creatives, clients, and directors to enhance the project's vision. It delves into the importance of maintaining the original concept while allowing directors to add value creatively and emotionally. The discussion showcases the challenges and rewards of working with renowned directors and highlights the significance of collaboration in achieving the best creative outcomes.
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