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#016 “Am I making this better, or making it mine?” Learning from McCann Global Creative Director, Nick Allen

Filmmakers In Advertising

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Crafting Clear and Impactful Presentations

This chapter explores the strategies creative directors use when presenting ideas to clients, emphasizing the importance of maintaining a manageable number of distinct angles to avoid diluting the impact of the ideas. It highlights the significance of maintaining a clear and singular point of view in creative work to ensure the strength of the final product.

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