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5min chapter
#016 “Am I making this better, or making it mine?” Learning from McCann Global Creative Director, Nick Allen
Filmmakers In Advertising
Crafting Clear and Impactful Presentations
This chapter explores the strategies creative directors use when presenting ideas to clients, emphasizing the importance of maintaining a manageable number of distinct angles to avoid diluting the impact of the ideas. It highlights the significance of maintaining a clear and singular point of view in creative work to ensure the strength of the final product.
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